Exhibitor's Trade Review (Sep-Nov 1923)

Page scan 000887 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1923)
Leaf #:
000887
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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mm f LEE-BRADFORD CORR "Presents CAPTAIN KLEINSCHMIDT'S ADVENTURES IN 1 THE FAR NORTH Sdlted by MAX FLEISCHER One Week at the RIALTO New York Distributed by LEE-BRADFORD CORPORATION 701 Seventh Ave., New York City through One Week at the RIVOLI New York DeLuxe Film Co., Philadelphia, Pa. H. Lieber & Company, Indianapolis, Ind. Louis Film Company, New Orleans, La. Skirboll Gold Seal Productions, Cleveland, Ohio. Exhibitors Film Exchange, Washington, D. C. Griever Productions, Chicago, 111. Specialty Film Co., Dallas, Texas. Aywon Film Exchange, New York City. F. & R. Film Company, Minneapolis, Minn. Standard Film Company, Atlanta, Ga. Mid-West Distributing Co., Milwaukee, Wis. Cadillac Film Corporation, Boston, Mass. Skirboll Gold Seal Productions, Cincinnati, Ohio.