Exhibitor's Trade Review (Jun-Aug 1923)

Page scan 000197 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1923)
Leaf #:
000197
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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JUL 13 Ti ©C1B 580983 For You— The Exhibitor J N publishing this, the SemiAnnual Theatre Equipment Directory, the Editors had in mind furnishing readers with a publication of the most permanent value— a journal to be kept within easy reach that would help them in every way to operate their theatres. The following index to contents of this issue illustrates how thoroughly this issue is built to help you: The New Season's Pictures Page 180 A list of the product which is to be released for the coming season with complete data as to type of picture, producer, distributor, etc. SemiAnnual Catalogue Page 185 A list of all films released and reviewed in Exhibitors Trade Review with brief description, footage, distributor, star, etc. A catalogue which makes it unnecessary to have other release, guides and indexes. Voice of the Box Office Page 202 A complete statistical rating of all pictures played during the past season — rated from a box office standpoint. The Industry Charted Page 190 Graphic charts of film rentals, admissions , mwiber of theatres a,nd exports and imports of film for a period of years showing growth and fluctuation of fflie industry. Film Arbitration Boards Page 191 Located for the busy exhibitor, geographically and alphabetically listed for convenience of readers. Where the Film Volume Comes From Page 189 A statistical analysis of production for four seasons including the coming season, showing the companies producing the* volume of pictures. Theatre Equipment Directory Pages 1-100 A complete section devoted to the equipment of theatres with alt products listed. The third issue of this number ivith more than a thousand net* listings.