Exhibitor's Trade Review (Jun-Aug 1923)

Page scan 000749 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1923)
Leaf #:
000749
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 30, 1923 EXHIBITORS TRADE REVIEW 5 We challenge comparison on quality and economy If you want an American film that's clean and uniform in speed and contrasts, — a film that will process through your plant with your developer, without changes or tests; — a film that is non-abrasion, non-frilling, nonreticulating; — a longer wearing film with a projection value which will cause your customers to demand the same film on future business, specify — ANSCO POSITIVE FILM When you buy Ansco film you deal direct with the Ansco Company. You are assured of prompt, courteous attention. You are certain of fresh, sparkling, raw stock. We are prepared, at this time, for immediate shipments of film in any color and any quantity desired. One of our representatives will call upon request Let us demonstrate how well we can serve you ANSCO COMPANY BINGHAMTON, N. Y. We are confident that Ansco Positive Film will prove its superlative excellence in any test you wish to put it through. We know, through past experience, that you will find it the most satisfactory and economical film you have ever had in your laboratory.