Exhibitor's Trade Review (Jun-Aug 1923)

Page scan 000762 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1923)
Leaf #:
000762
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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34 EXHAUSTERS AND BLOWERS (See Blowers and Exhausters) EXHAUST FANS (See Blowers and Exhausters) EXITLIGHT BOXES, Theatre Buettner, Chas., 247 W. 47th St., : N. Y. City. "Bee." Erker Bros. Optical Co., 60S Olive St., St. Louis, Mo. (See Adv.) Newman Mfg. Co., 416-418 Elm St., Cincinnati, Ohio. (See Adv.) Voigt Co., 1743 N. 12th St., Philadelphia, Pa. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. (See Adv.) EXIT LIGHTS Erker Bros. Optical Co., 608 Olive St., St. Louis, Mo. (See /Adv.) !Klectrical Prods. Corp., 1122 W. * 16th St., Los Angeles. "Epco." (See Adv.) Major Equipment Co., 2518 Cullom Ave., Chicago, 111. Sunlight Reflector Co., 226 Pacific St., Brooklyn, N. Y. U. S. E. M. Co., 505 W. 42d St., N. Y. City. Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. ' Y. (See Adv.) Wood Electric Co., C. D., 441 Broadway, N. Y. City. EXHIBITORS TRADE REVIEW EXIT SIGNS, Theatre Electrical Prods, Corp., 1122 W. 16th St., Los Angeles. "Epco." Newman Mfg. Co., 416-418 Elm St., Cincinnati, Ohio. (See Adv.) Pittsburgh, Lamp, Brass & Glass Co., Pittsburgh, Pa. Voigt Co., 1743-49 N. 12th St., Philadelphia, Pa. Prink, Inc., I. P., 24th St. and Tenth Ave., N. Y. City. Wheeler-Green Electric Co., 29 39 St. Paul St., Rochester, N. Y. (See Adv.) EXPORTERS, Film Klein Co., Edward L., 152 West 42nd St., New York City. (See Adv.) Vogel, Wm. M., 130 West 46th St,. New York City. (See Adv.) EXPOSURE METERS, Camera Bass Camera Co., Chicago, 111. Burke & James, Inc., 240 E. Ontario St., Chicago, 111. EXTINGUISHERS, Fire American Chemical Co., 113 N. 9th St., Lebanon, Pa. American La France Fire Appliance Co., Elmira, N. Y. Badger Chemical Mfg. Co., Milwaukee. Wis. "Mitchell." Boyce Motometer Co., Long Island City, N. Y. Model No. 3 FILM SPLICER So simple it cannot get out of order. Its operation is as simple as its construction. Its patented film locating system prevents inaccurate splices. It is not fancy, not flashed up. It is made to do tlie work right for professional and amateur alike. Get it from your dealer or from us postpaid for $6.00. " GENERAL MACHINE COMPANY MOTION PICTURE APPARATUS 359-363 East 155th Street New York City Boyd & Bro., James, 25th & Wharton Sts., Philadelphia, Pa. "Keystone," "Paragon," "Marvello." "Firefoam" — See Foamite Firefoam Co. Foamite Firefoam Co., 151 5th Ave., N. Y. City. "Firefoam." General Fire Extinguisher Co., Providence, R. I. Johns-Manville Co., H. W., Madison Ave. & 41st St., N. Y. City. "J-M Success." National Metal Stamping & Mfg. Co., Newark, N. J. "Accurate," "Marten," "Peerless." "Newark." Nevermyss Fire Extinguisher Co.. Middletown, N. Y. Newark — See National Metal Stamping & Mfg. Co. Northern Fire Apparatus Co., 2422 University Ave., S. E., Minneapolis, Minn. Pittsburgh Lamp, Brass & Glass Co., 130 Seventh St, Pittsburgh, Pa. "Pilabrasgo." Pyrene Mfg. Co., 52 Vanderbilt Ave., N. Y. City. Rex-Harris Fire Appliance Co., 36 E. 23d St., N. Y. City. "Acme." Stemple Fire Extinguisher Co., 4250 N. 20th St., St. Louis, Mo. Woodhouse Mfg. Co., 35 Warren St., N. Y. City. EXPLOITATION, Specialists Howe & Conlon, Times Bldg., N. Y. City. Master Advertisers Corp., 73J S. Wabash Ave., Chicago, 111. Russell Studios, 726 8th Ave., New York City. Seipel, Louis, 301 West 50th St., N. Y.. City. Weshner & Davidson, 117 W. 46th St., N. Y. City (See Adv.) FAN BRACKETS, Electric Voigt Co . 1743 N. 12th St., Philadelphia, Pa. FANS, Advertising Harrison Co., The, Union City, Ind. Lauxman & Co., Ohio, 1133 Broadway, N. Y. City. Toledo Calendar, Inc., 1415 W. Delaware Ave., Toledo, Ohio. Warshaw Press, Inc., 175 Woos ter St., N. Y. City. Volume 14. Number 5 FANS, Electric Eck Dynamo & Motor Co., Belleville, N. J. Ideal Heating Co., 915 Gates Ave., Brooklyn, N. Y. National Stamping & Elect. Wks., Chicago, 111. Sturtevant Co., B. F., Hyde Park, Mass. (See Adv.) Westinghouse Electric ■& Mfg. Co., E. Pittsburgh, Pa. (See Adv.) Wheeler-Green Electric Co., 2939 St. Paul St., Rochester, N. Y. (See Adv.) FILM CABINETS (See Cabinets, Safety Reel.) FILM PACKERS (See Storage, Film) FILM, Raw Ansco Co., Blnghampton, N. Y. (See Adv.) Bay State Film Sales Co., Inc., 220 W. 42d St., N. Y. City. Burke & James, 240 E. Ontario St., Chicago, 111. 'Rexo." (See Adv.) Eastman Kodak Co., Rochester, N. Y. "Eastman." (See Adv.) Powers Film Products, 1609 Broadway, N. Y. City. FILM CLEANERS, Fluid Hewes Laboratories, No. 13th and Berry Sts., Brooklyn, N. Y. FILM, Colored Raw Eastman Kodak Co., Rochester, N. Y. (See Adv.) FILM, Raw Positive (See Film, Raw.) FILM SPLICERS, Machine General Machine Co., 359 E. 155th St., N. Y. City. (See Adv.) Griswold Machine Works, Port Jefferson, New York. (See Adv.) Projection Apparatus Co., 41-45 Lafayette St., N. Y. City. Slipper & Co., J., 728 So. Olive St., Los Angeles, Cal. A FEW OF THE MANY PURCHASERS Universal Film Exchanges United Artists Corp. Goldwyn Pictures Corp. Film Booking Offices Fox Film Exchange Renown Pictures Corp. Warner Bros. Exchange W. W. Hodkinson Corp. Bray Productions Loew's N. Y. Theatres Capitol Theatre, New York Eastman Theatre Erbograph Laboratories Empire Laboratories Associated First National Metro Pictures Corp. American Releasing Corp. GRISWOLD FILM SPLICER INSTANTLY FINDS FAVOK Fastest and Easiest Working Film Splicer Made SIMPLE — INEXPENSIVE— ACCURATE Always ready for use and trouble proof The difference is not only price. The big thing is service. An investigation of the merits of the GRISWOLD FILM SPLICER will give you a new idea of what you should get in a film splicer. BETTER FILM SPLICES INCREASED INSPECTION EFFICIENCY EXPEDITES FILM HANDLING At Your Dealer's or Griswold Machine Works Port Jefferson, New York TRADE MARK Put PEP in your pictures. Wipe the film with FLEXIT. A User says: "It absolutely cleans the film perfectly and makes it more flexible, and has a lesser tendency to crack and break." GEO. H. BENNETT, Mfg'r and Distributor Argentine Station, Kansas City, Kansas i