The Exhibitor (Aug-Nov 1948)

NT-2 THE EXHIBITOR . . . Robert E. Diem, assistant manager, Loew’s Aldine, vacationed. . . . John Kelleher, Loew’s Aldine, returned after serving as a delegate at the lATSE con¬ vention in Cleveland. . . . Robert C. Zych was acting assistant manager, Loew’s Al¬ dine, while Bob Diem vacationed. Kennard-Pyle’s department store was cooperating with Loew’s Aldine on MGM’s “A Date With Judy.” The store presented a fashion show at 10 a. m. on the Loew’s Aldine stage. Attending were members of the store’s “Calling All Girls Club.” Arrangements for the tieup were made by Edgar J. Doob, manager, and Robert E. Diem, assistant manager, Loew’s Aldine, with F. Ray Phillips, advertising manager, Kennard-Pyle’s, and store staffers. In addition, Loew’s Aldine arranged with Byron 1. Millenson, WDEL sales staff, and J. Gorman Walsh, manager, WDEL, for added air time in conjunction v/ith the NBC show, “A Date With Judy.” Edgar J. Doob, manager, Loew’s Al¬ dine, arranged with Ivan Diehm, window displays, Braunstein’s “The Fashion Capi¬ tal of Delaware,” for front window dis PARAMOUNT RUG SHAMPOOING CO. 4642 W. PARRISH ST. Philadelphia 39, Pa. CARPET REPAIRS Aisles Reversed Open Seams Repaired Carpet and Seat Backs Shampooed Drapes Cleaned and Flame Proofed with¬ out Removing WORK OF SUPERIORITY EV 6-3245 PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th STREET • PHILADELPHIA 7, PA. THEATRE INSTALLATIONS and MAINTENANCE PHILADELPHIA SIGN COMPANY SIGNS-MARQUEE5 305 BROWN STREET, PHILADELPHIA, PA. COMPLETE SEAT REPAIR AND RECOVERING SERVICE JOHN P. MORGAN CO., INC. 260 N. 13th STREET LO 4-0226 MARQUEES SUPERIOR SIGN SYSTEM, INC. ELIZABETHTOWN, PENNA. plays of seven original costumes from MGM’s “The Pirate,” Loew’s Aldine. Dave Moliver, Principal, Philadelphia, and “Red” Johnson, Hygienic Produc¬ tions, were in for an advance screening of “Mom And Dad” staged by Ben Shindler, Ace, for civic and religious leaders and the press and radio. John Koczak, manager, Earle, New Castle, is advertising on “The New Castle Matinee” sponsored by New Castle mer¬ chants, on WAMS and WAMS-FM Mon¬ days through Saturdays from 1 to 1.30 p. m., with Dick Holmes as master of ceremonies. . . . Richard Edge, manager, Pike, on Sept. 13 will inaugurate a new policy of shows at 6.30 and 8.30 p. m. in¬ stead of 7 and 9. Louis M. Martin, assistant manager, S-W Warner, returned from vacation. . . . Jim Tambourelli, projectionist, S-W Savoy, went on vacation. . . . Frank Eckert, projectionist S-W Savoy, returned from the Pacific coast on a journey with friends via private plane. . . . Dolores Teresa Manista, S-W Savoy, joined Trans World Air¬ lines at the New Castle County Airport. . . . Margaret Carson, S-W Savoy, re¬ turned from vacation. . . . Margaret F. Asay Jacobs rejoined S-W Savoy for part time work. . . . Morris Albom, acting assistant manager, S-W Savoy, is rumored contemplating buying a new car. — Henry L. Sholly. A/ew Jersey Atlantic City Warren F. Wielland, Weilland-Lewis Circuit, has been elected president, At¬ lantic City Amusement Men’s Association. He succeeds his late father in the post. Richard Endicott, manager. Steel Pier, was elected first vice-president, succeed¬ ing the late A1 Hill, Million Dollar Pier. Others elected were Harry Waxmann, Hollywood, second vice-president, and Edward J. O’Keefe, retired, secretarytreasurer. The new executive committee is A. J. Vanni, S-W district manager; George Hamid, Jr., Hamid’s Pier, Waxmann, William Ford, Lyric, and Mortimer Lewis, Weilland-Lewis. The amusement men dis¬ cussed new traffic regulations placing ex¬ cursion buses on the outskirts of town, and several were opposed to the propo¬ sition. Hamid, Endicott, and Waxmann were appointed a committee of three to investigate the matter. Trenton The Reiffin Bill, A-518, to legalize the playing of “Bingo,” has occupied the at¬ tention of the New Jersey legislature the past two weeks, producing the most vigor¬ ous, and at times, bitter battle to enact the proposed legislation. The measure is opposed by the Allied Theatre Owners of New Jersey as well as by Warners, RKO, Skouras, and other motion picture inter¬ ests. A public hearing was held in the historic State House. In addition to the religious feature, war veterans organiza¬ tions, theatre owners. Chamber of Com¬ merce, welfare societies, fraternal organ¬ izations, hotel-keepers, women’s clubs, and many civic and business organizations were in attendance. Should the “Bingo” get approval in House and Senate then Governor Driscoll or acting Governor Summerall would be requested by oppon¬ ents to veto the bill. To pass a bill over the governor’s veto requires a three -fifths vote of the legislature. Led by William C. Hunt, Wildwood theatre owner, publisher, and president. Chamber of Commerce, the opponents 0‘f the bill legalizing “Bingo” To promote the recent opening of Colombia's "The Fuller Brush Man", Bill Israel, S-W's Earle, Philadel¬ phia, hired a stilt walker to parade up and down Market Street every afternoon during the week of the opening. Israel also gave away free Fuller brushes. mVE SCREENINGS Warners (230 N. 13th) Sept. 13, 2.30, “Smart Girls Don’t Talk.” gambling aroused the citizenry of the state to what they termed the real issue — decency and morality. In his address, the former Senator from Cape May County stressed the morality side of the “Bingo” question, saying: “Our South Jersey plea against ‘Bingo’ is directed to those who would maintain the morality of our indi¬ vidual standards and protest the security of our homes. Our appeal is further di¬ rected to those with the vision to see the damage to business which will result if ‘Bingo’ is permitted.” Hunt presented a four-page printed statement which was made part of the record of the House of Assembly hearing. Hunt also forwarded copies of the statement to some 300 news¬ papers of New Jersey showing why Cape May County and other South Jersey counties opposed legalized “Bingo” gam¬ bling. Two days after hearing, the lead of Hunt was followed by such newspapers as The Newark Evening News urging defeat of the “Bingo” bill. George Gold, New¬ ark, represented the Theatre Owners As¬ sociation of New Jersey, and spoke against the “Bingo” proposition, and said if it must be legalized then it should be amended to permit theatres to conduct the game on special nights. Pennsylvania Harrisburg The Senate’s campaign on “Hollow Triumph” was highlighted by three per¬ sonal appearances at the theatre by Paul Henreid and Audrey Long, Eagle Lion. Henreid spoke at the luncheon meeting of the Optimist Club, and was guest star on two local radio shows, “Under 21,” a special program for teen-agers, and Red McCarthy’s “Platter Chatter.” Recorded interviews with him were transcribed by WHP and WCMB. Station WHGB pro¬ moted a contest in which listeners were invited to submit three -letter words from the title of the picture. The winner, a 16year-old student at Camp Hill High School, was the dinner guest of Henreid at the Harrisburger Hotel. Henreid and Miss Long attended a press conference, and they were interviewed upon their arrival here by Mrs. Jean D. Millar, society editor, The Evening News. Market Square was renamed “Hollow Triumph Square.” A false front and a 35 by 25-foot banner were used outside the theatre. Special heralds were stuffed in shoppers’ bags at self-service food stores. Book markers were provided for the city library and September 1, 1948