The Exhibitor (Aug-Nov 1948)

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THE EXHIBITOR NT-3 several lending libraries. Theatre aides wore large badges to herald the world premiere of the picture. An exclusive women’s shop ran a large newspaper ad¬ vertisement “wishing Paul Henreid a solid triumph in ‘Hollow Triumph’.” Souvenir cards, each containing a piece of the actual film, were distributed by aides out¬ side the theatre. The campaign was arranged by manager Bob Sidman and Max Miller and “Red” Edinson, the latter two of the Eagle Lion exploitation staff. To promote “Key Largo,” manager Gerry Wollaston, State, secured free time on WHP for transcribed interviews with Humphrey Bogart, Lauren Bacall, and Lionel Barrymore. . . . Vacationists in¬ cluded Spike Todorov, assistant manager, and Avis Losh, secretary. State: Ike Davis, maintenance man, and Rachel Lucianna. Colonial. . . . Mounted oil paintings of scenes from “Life With Father” were placed by manager Jack O’Rear, Colonial, in several downtown store windows. . . . Assistant manager Bill Blankenship, Loew’s Regent, arranged for the display of banners and streamers on “Summer Holi¬ day” in a popular lunch counter. . . . Eugene Moody is the new elevator man in the State building. . . . “My Home Town,” a 30-minute short subject on Harrisburg, probably will be shown with the State’s feature for Labor Day week¬ end. . . . Manager Gerry Wollaston, State, is cooperating in WCMB’s program, “Spot the Sound,” by offering a season pass for two persons. . . . Circulation of the Fabian Theatres’ “Amusement Digest” is now about 15,000, according to city manager Gerry Wollaston. The last issue was 32 pages in size. . . . L. R. Golding, general manager, and Herman Nowitsky, main¬ tenance and construction superintendent, Fabian circuit, visited. . . . Harriet Roth¬ man, WCMB, interviewed a local woman who had seen “The Walls Of Jericho” in production. In addition, the State effected tieups on the novel at three book shops. Kutztown The Strand now has competition one night a week, from the operators of the Kutztown Park band shell. Movies are shown every Thursday night. Prices are 20 cents for adults, and 10 cents for chil¬ dren, tax included. Pottstown Jake W. Binder, formerly a reporter on The Pottstown Daily News and now a resident of Hackensack, N. J., later a READ EXTRA PROFITS an exclusive feature every 4th week in THE EXHIBITOR You'll get many helpful hints that will bring you "EXTRA PROFITS" on your candy and popcorn sales. Assistant manager Bill Blankenship, Loewis Regent, Harrisburg, recently promoted this tie-in with a local furniture store. The store also gave a window for an ad on SRO"s "Mr. Blandings Builds His Dream House". publisher there and postmaster of Hack¬ ensack for three years, issued a greeting folder to his friends to tell them of his 82nd birthday anniversary. Binder was executive secretary from 1915 to 1917 of the Motion Picture Board of Trade of Pennsylvania. An interesting letter appeared recently in The Mercury as follows: “I see in The Mercury where they arrested and fined a young man who had been raising a fuss at the movies, putting his feet on the back of the seats, for instance. That is fine, but now let’s see the police or the man¬ agement or somebody get rid of a few more movie menaces. First, there’s the guy who crinkles a bag of pop corn or candy all through the show. Then there are the couples who have a crowded movie con¬ fused with a lonely country lane. This might be forgivable on a cold winter’s night, but in the summertime, it shows bad manners. Finally, there is the guy who gets up and squeezes his way all the way across a crowded aisle, with his wife, mother-in-law, and 17 kids behind him, just when the hero is being trapped by ki:y ch y Wilmington, Del. (20) — Warner. “The Babe Ruth Story” (AA) ; Rialto, “Deep Waters” (20th-Fox); Loew’s Aldine, “On Our Merry Way” (UA) ; Queen, “Pan¬ handle” (AA) ; Arcadia, “The Fuller Brush Man” (Col.) ; Grand, “Slippy Mc¬ Gee” (Rep.), “Public Cowboy No. 1” (Rep.). Philadelphia (24) — Aldine, “The Black Arrow” (Col.); Boyd, “Mr. Blandings Builds His Dream House” (SRO) ; Capitol, “Trapped By Boston Blackie” (Col.), “Secret Service Investigator” (Rep.) ; Earle, “The Fuller Brush Man” (Col.) ; Fox, “The Walls Of Jericho” (20th-Fox) ; Goldman, “A Foreign Affair” (Para.) ; Karlton, “Abbott And Costello Meet Frankenstein” (U-I) ; Mastbaum, “The Babe Ruth Story” (AA) ; Stanley, “Key Largo” (WB) ; Stanton, “Canon City” (EL). Reading (27) — Warner, “Life With Fath¬ er” (WB); Ritz, “Best Man Wins” (Col.), “Triggerman” (Mono.) ; Astor, “Smart Woman” (AA) ; Embassy, “Deep Waters” (20th-Fox); Loew’s, “The Paradine Case” (SRO). Sydney Greenstreet. That guy ought to get 30 days. — P. D.” Reading The premiere of Eagle Lion’s “Hollow Triumph” was held last week at the Astor as one of the highlights of the city’s bicen¬ tennial celebration. Paul Henreid, starproducer of the film; Audrey Long, and Benny Rubin headed the contingent of stars appearing in person at the theatre, arriving at the Astor at the head of a huge citywide parade which featured floats and cars elaborately bannered and be-flagged. The premiere celebration was touched off by a proclamation by Mayor Higher Living Costs Cut Movie Attendance! BUILD YOUR BOX OFFICE ^ WITH • Venetian Gold Glassware Gay Bouquet Canisters Edwin M. Knowles Department Store Dinnerware PREMIUM Home Office 1309-11 DISTRIBUTORS JOE ENGEL, Branch Manager Vine Street, Philadelphia SHOW ROOMS I N PRINCIPAL CITIES See. Ute IDEAL "Streamliner" Theatre Chairs A COMPLETE LINE OF SAMPLES ON HAND AT: Vincent M. Tate Theatre Supply John P. Morgan Co., Inc. AUTHORIZED DEALERS 1618-20 Wyoming Avenue Forty-Fort, Wilkes-Barre, Pa. 7-2096 IMMEDIATE DELIVERY 260 N. 13th Street Philadelphia 7, Pa. LO 4-0226 September 1, 1948