The Exhibitor (Aug-Nov 1948)

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THE EXHIBITOR NT-1 XlilWS OF THF BRANCHES Cincinnati The RKO Albee, in conjunction with with WSAI, was sponsoring a contest in connection with “Good Sam’.’ The object was for contestants to write letters of 150 words or less, nomin¬ ating some Cincinnatian, who, like “Good Sajn”, does what he can to help needy people. Prize will be a personal gift from Gary Cooper, as well as an RCA-Victor table model radio and 17jewel precision curvex Gruen watch. Two firms for the operation of con¬ cessions filed application for char¬ ter, one to be in Cincinnati, the other in Dayton, 0. The Cincinnati firm will be Cincinnati Sweetco, Inc., with Nicholas Schaefer, president; Mike Spanagel, secretary, and Maurice White, treasurer. In Dayton, it will be Dayton Popcan, Inc., with officers the same except for the vice-president, who will be William M. Skirball. one feature of the Enquirer' s theatre section on Aug. 22 was a boxed in list under the heading, “Outdoor Movies". Thumbnail resumes of seven films are included. The reader must refer to the regular movie table to learn which drive-in has the film of his choice. The Reader’ s Digest reprinted the article from Cue in which a Greater Cincinnati Drive-In, Dixie Gardens, on the Dixie Highway, is an example of the varied attractions now offered at drive-ins. It mentioned free fire¬ works displays, free pony rides, free boat rides on a lake, and a beautiful view on a lagoon. Among exhibitors in were A1 Sugarman, Columbus, 0. , Paul McAffee, Mt. Grab, 0. , and Jack Stallings, Blanchester, 0. ...Louise Brown, MGM book¬ ing department stenographer, was va¬ cationing in Wisconsin. Lee L. Goldberg, head, Indianapolis and Cincinnati branches, Realart, (known as Popular in this area'), leaves on Sept. 17 to attend the convention of Realart franchise holders in the Warwick Hotel, New York. ... Joseph W. Goldberg, salesman for Popular, re¬ turned from a vacation spent in Chicago and Michigan. ... Donald R. Duff is the new general sales manager. Popular. Joseph W. Bohn and Helen P. Bohn, for¬ mer owners of PRC, Indianapolis, are new staff members. Bohn as office manager, and Mrs. Bohn as auditor for Popular. Maurice A. Bergman, UniversalInter¬ national eastern advertising and pub¬ licity director, accompanied by Charles Simonelli, eastern exploitation mana¬ ger, were in on advance promotions on “One Touch of Venus”. Bergman and Simonelli screened the picture foi film critics, newspaper columnists, and radio commentators, augmented by press and radio personnel from Indian¬ apolis and St. Louis. Cleveland Giveaways were tne keynote of the recent engagement of Columbia’s “The Black Arrow” at the local RKO home. Shirley Fishman promoted a large quan¬ tity of Nutrine products, sun pads, hand lotion, etc. , for prizes to be awarded to the first persons sending in a complete list of Robert Louis Stevenson novels. An excellent lobby display of banners proved rewarding. Lou J. Kaufman, Warner Theatres’ executive, was in, and left for Pitts¬ burgh. The deluxe, new 1800-seat Mayland turned on the Kleig lights, and officially opened the doors to the public. Hours before the opening, the 1000-car parking lot was completely filled, and mobs stormed the boxoffice to see thfe first theatre to be erected in suburban Mayfield Heights. Owners P.E. Essick, J. S. Jossey, and Howard Reif were on hand to greet both the invited and paying guests, and to re¬ ceive congratulations. The circular lobby, the place where the milk and soda bar will be, and in the eiitire foyer was masses of flowers from friends and associates. Sidney Andorn, WGAR, as master of ceremonies, introduced the speakers, who included Harry Jones, mayor, Mayfield Heights; attor¬ ney-general Earl Hoover, representing Governor Tom Herbert; architect Rudy Grosel, Matzinger and Grosel; R6x Davis, builder; John Newkirk, manager, and “Miss Ohio of 1948”. Andorn read off a long list of congratulatory telegrams from the leading stars. Attraction for the opening night only was Allied Artists “Smart Woman” All receipts on the opening night total¬ ling $791 were donated to the Damon Runyon Cancer Fund. Millard Ogle, Cleveland Projector Company, moved from his present East 86th Street location to the Film Building. Louis Marks, salesman for MGM in Cleveland, is one of the seven men scheduled to take part in the com¬ pany's executive training course which will open on Sept. 13. The men will spend about six months at the company home office, become thoroughly indoc¬ trinated with the company policy, and will then take a short Dale Carnegie course wh ich will equip them for speak¬ ing before all types of audiences. Jim Levitt succeeded Saul Lane as U-I assistant oooker. .. Stuart Cangney is back in town. He was general mana¬ ger for the R. H. Manley Drive-Ins in London, Hamilton, and Winsor, Canada, until the recent sale to Famous Players. Harry Weiss, 20th-Fox exploiteer, was back from Monticello, in the Adirondacks, with his wife and daugh¬ ter. They had been at the family sum¬ mer home there since school closed in June. The ITO was to have a large Cleve¬ land representation at its convention in Columbus, 0. Reservations have been made for Mr. and Mrs. Henry Greenberger, Mr. and Mrs. M.B. Horwitz, Mr. and Mrs. Abe Kramer, Mr. and Mrs. Ernest Schwartz, Max Lefkowich, Beft Lefkowich, Meyer Pine, Marshall Fine, Mr. and Mrs. Ted Vermes, Frank Gross, Jim Kalafat, and Perc Essick. The Lake, downtown 714seat house, operated by Warners for the past 18 years, has been leased by the Commun¬ ity Circuit, one of the largest inde¬ pendent circuits in this territory. House will be closed during remodel¬ ing and alterations with policy to be announced. Under the Warner banner, the Lake played some first-runs but mostly move-overs from the Hippo¬ drome and Palace. Community Circuit, which operates mostly in the suburban areas, also has five other downtown subsequent run theatres, the Embassy, Mall, Lower Mall, Carter and Standard. The Lower Mall shows foreign pictures most of the time. Detroit Janet Blair’ s appearance in Colum¬ bia’ s “The Black Arrow” was recently made a major factor in the exploita¬ tion campaign staged by manager J. Rose, Palms, and publicity manager Alice Gorham Beauty shop windows were tiedup on a fetching Janet Blair hairdo, and five beauty shops took co-op. newspaper ads. Eight jewelry store windows were also promoted. The Century entertained approxima¬ tely 400 children recently to herald “Youth Month”. Manager H.R. Munz do¬ nated ice cream, candy, and balloons to the youngsters. The pro football game between the Detroit Lions and the Philadelphia Eagles, held on Sept. 2 to aid the charities fund of the Variety Club, received good publicity when area houses showed trailers, and sold tic¬ kets. H. M. Richey, head, MGM’ s exhibitor relations, was in. Indianapolis A decline in delinquency among Hoosier juveniles was reported by Mrs. Eleanor B. Snodgrass, state probation director, at the annual conference of the Indiana State Probation Association it Indiana University. She said there had been a decrease of eight per cent in the number of boys and of 18 per September 8, 1948 Mideast