The Exhibitor (Aug-Nov 1948)

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Three Decades of Specialization— in Smart Interior Decoration! The doors to the inner foyer are again Formica inlaid. A painted cement standee rail runs the entire width of the interior, forming a large standee area. The screen is protected from stray light from the entrance doors by Venetian blind light baffles over the center of the rail. The foyer has a cement base with fabric over rock¬ wool above it. The fabric chosen was damask in a soft fan pattern stretching forward to Ahe front of the balcony, where it is broken by a curved painted wood board. At either side of the lobby is a set of stairs, from both of which the balcony promenade can be reached. On one side of the promenade is another standee rail, which, in effect, gives the balcony its own standee area. Total capacity of the house is 1047. Off the balcony promenade are the accommodation rooms. The ushers’ room, the men’s room, and the ladies’ lounge can be reached from the bal¬ cony promenade. The seats, arranged in the same way as those of the auditorium, are so placed as to give easy visibility from all parts of the balcony. The wall cov¬ ering of the balcony and the balcony promenade is the same coral-and-eggshell lyre design as used in the balance of the auditorium. The auditorium, itself, has a seating capacity of 761, so arranged as to leave 36 inches between the backs of the Kroehler Push-Back chairs Aisle lights are provided at the end of every fourth row. There is acoustical insulation on the balcony facia and entire rear wall, which, as all the other walls, is in¬ directly lighted by downlights. The house drapes, chosen for the combina¬ tion of utility and luxurious appear¬ ance, are of turquoise mohair and satin. The stage draperies, which Novelty Scenic Studios chose because of their highlighting with foot and border lights, are of gold crushed plush and turquoise crushed plush. {Continued on page 19) Opposite: The quiet dignity of the auditorium is highlighted by the crushed plush proscenium draperies. Top: The inner lobby is acoustically treated with a soft fan damask over rock wool. Center left: The ladies' lounge as seen through the arch from the balcony foyer. Note the lyre damask wall covering. Center right: The impres¬ sive front of pressed stone in an unusual treat¬ ment. Bottom: Under the balcony, the combina¬ tion of wall fabrics gives an interesting contrast. The Exhibitor, Sept. 22, 1948 Page 9 NOVELTY SCENIC STUDIOS 30th Anniversary Issue