The Exhibitor (Aug-Nov 1948)

^Three Decades of Specialization-in Smart Interior Decoration! i decorations when I first built my the¬ atre in 1937. In 1947, the auditorium was completely destroyed by fire. I was so highly pleased with the first contract that I again contacted the company without seeing any other com¬ pany to do my present setting, which is in all glass fabrics. Novelty Scenic Studios’ technical knowledge in the theatre line of work has been of great benefit to me.” Murray Whiteman, Inc., Buffalo — “National attention was focussed re¬ cently on the Television Sales Studio built about a year ago by Novelty Scenic Studios for the Whiteman Song Shop. Mouth-to-mouth advertising has brought rnany dealers from many cities to see the studio, which is the last word in restful beauty. This brings a breathless effect, with due credit to Novelty Scenic Studios.” Edwin J. Ricker, manager. Famous Ballroom, Baltimore, Md. — “The interior decorations of the Famous Ballroom, designed by Novelty Scenic Studios, have received many favorable comments from patrons, who have acclaimed it as America’s most lavishly beautiful dance center. Many famous bands which have played here have also hailed it. The skill and crafts¬ manship of Novelty Scenic Studios have given us a truly magnificent ball¬ room.” Alan M. Vlose, Hoggson Brothers, Inc., New York City (Bank specialists) — “Novelty Scenic Studios served us in the making and installation of drap¬ eries on many of our building projects, and we like their workmanship, their courteous attention to our require¬ ments, and their ability to meet time schedules. It gives us pleasure to recommend their services.” Dan Weinberg, Bedford Theatres, Inc., Bedford, Va. — “Heartiest congratulations to A. I. Kessler and all his associates at Novelty Scenic Studios. Novelty Scenic Studios has decorated the following theatres for us, all in Virginia: Harrison, Lynch¬ burg; Liberty, Roanoke; Lee, Roanoke; Bridge, Bedford, and Rockbridge, Buena Vista. He is a fine gentleman and a grand artist.” George A. Eheling, architect, Cleveland — “It is a pleasure to congratulate Novelty Scenic Studios on its 30th anniversary, and wish the company continued success. The organization has earned an enviable reputation in its line of work for its skill, dependabil¬ ity, and fair dealing. Eduardo G. Gonzalez, San Juan, Puerto Rico (Exporter) “We are extremely well pleased with the technical counsel and excellent co¬ operation we have received from Novelty Scenic Studios in the past.” A Field Staff (Continued from page 12) as well as some of the other technical phases of the business. Melvin J. Feldman is the newest and youngest member of the sales force. Having worked himself up from the bottom, Feldman can only claim little more than six years of service to his credit. He has experience in almost all phases of company operation, which he claims has been of immeasurable help in servicing his clients, among whom are listed many restaurants, schools, hotels, banks, etc. He hopes for a solid future with the company, and is back¬ ing up those hopes with wedding bells in the near future. 30^ ANNIVERSARY GREETINGS to the NOVELTY SCENIC STUDIOS And Our Sincere Wishes for Many More Successful Returns of the Day FRANKEL ASSOCIATES, liK. T heatrical Fabrics 218 West 47th Street, New York 19, N. Y. Los Angeles Office 819 Santee Street Chicago Office 127 No. Dearborn St. AP DYEING FINISHING 3L ameproopyic^ ANTIPYROS COMPANY ESTABLISHED 1909 1175 MANHATTAN AVENUE BROOKLYN 22, NEW YORK EVERGREEN 9-5611-2-3