The Exhibitor (Aug-Nov 1948)

The Tesma Shnw \\ HILE each succeeding annual Equipment Exhil)ition spon¬ sored l)y TESMA seems to he drawing an increasing numl)er of theatremen and theatre architects; and wliilc some pretty sensible promotion in the form of invitations from local supply dealers promises to further increase that attendance; we don’t believe that even the enthusiastic and capable Secretary Roy Boomer is satisfied that this show' gets the industrv attention it deserves. Anyone who has attended the large shows in Grand Central Palace and the Coliseum, held annually hy the laundry equipment, power equipment, sports equipment, television, candy equipment and other relatively smaller industries; and has noticed the thou¬ sands who buy tickets to stay abreast of developments in their particular field; can’t help hut wonder at the relative lack of interest in this one annual show conducted hy the nation’s “third largest industry.” Why? Is it that theatremen and allied trades are so well served with knowledge and service hy their trade papers and supply dealers that they reason there is nothing new to he learned? Is it that theatremen generally have little technical training, so depend on the advice and recommendation of a trusted dealer or service company in making their purchases, and know' they w'ouldn’t understand what they saw if they did come? Or, is it that theatre equipment, particularly the basic projec¬ tion and sound, is so technically perfect and well-constructed that the average theatreman buys hy brand names and has no further interest for the more or less certain eight or 10 years of its trouhle-free life. As a theatreman, you may fit one or another of the above; or have still another I'eason we haven’t thought of. But, as a trade paper which has covered these TESMA Equipment Exhibi¬ tions since their very beginning, w e can assure you that you should have greater interest. If you are in St. Louis next week, there will he a lot of things that will pop your eyes. Eighteen-foot wide projected television! Several new projectors! Projection lamps that promise more light for less carbon and current dollars! An inside story on projection carbons! And lots of other things that might very well affect your pocket. Naturally, as your trade paper, we’ll bring you the printed details in the October 20 issue of the PHYSICAL THEATRE Department. But, as a theatreman, you ought to he there and see for vourself ! PHYSICAL THEATRE* A sectional department of THE EXHIBITOR, pub¬ lished every fourth Wednesday by Jay Emanuel Publications, Inc., 1225 Vine Street, Philadelphia 7, Pennsylvania. All cont'ents copyrighted and all reprint rights reserved. Thumbs up or thumbs cloivii on a picture — it depends in part on a movie-goer’s taste! But one feature upon which the people’s verdict is unanimous is tvashroom cleanliness! You can take it from America’s millions of theatre patrons that a clean, sanitary washroom is a profit¬ able big plug for your theatre • . . while one that breeds germs and odor is a costly “knock”! West Washroom Maintenance keeps your washrooms above criticism because: it services them fully clean — not merely half-clean. Trained specialists thoroughly clean the traps and bowls, eradicating the hidden source of offensive odors. It’s a complete service which costs you nothing extra with the pur¬ chase of West washroom prod¬ ucts. For full details, consult one of nearly 500 qualified West representatives from coast-tocoast. FRSSf A handsomely illustrated brochure is now available upon request. Just fill in the coupon below to discover how your washroom mainte¬ nance costs can be greatly reduced — and how you can obtain the Free services of trained West service men. iPlease clip to your business letterhead — “■) DEPARTMENT A 42-16 MtEST ST., LONG ISLAND CITY 1, N. Y. I would like a free copy of "AN IDEAL WASHROOM MAINTENANCE" NAME _ POSITION _ _ PT-5 September 22, 1948 PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR