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The foyer was transformed from a dingy cubicle into the appealing and spacious room above.
Natural-finish pine sheathing, twin stairs with uprights, rugs and cove lighting add up here.
The foyer g'ves, on one side, into the powder room, not pretentious but a nice amenity.
Boxoffice of simple design surrounded by local fieldstone, flagstone and pinewood sheathing.
UTILITY ROOMS MERIT EXTRA ATTENTION
A suave powder room is certain to win the gratitude and admiration of ladies, young and old. Whether they have broken away from their dates long enough to spruce up a bit before driving home, or whether they left Pop and the kids buying candv before taking in the movies, they are impressed.
The above accommodations are notable for their large mirrors, ample shelves for bag and compact, tufted walls, and soft carpeting. The total effect is one of graciousness and ease.
A COMMUNITY ROOM IN THE THEATRE
Suburban and neighborhood theatremen have long appreciated the value in making of their theatre the normal place of local public assembly, whether with, or without, an admission charge. In serving such areas, it is always found that there are closely knit organizations such as women’s clubs, parent-teachers associations, church groups. Boy Scouts, etc., who meet at regular intervals for business or bridge, to the possible detriment of any neighborhood paid entertain¬ ment on the particular meeting day. Invariably, such groups can be valuable and powerful allies to successful showmanship, if their goodwill and cooperation can be secured, and how better can this be accomplished than by providing them, free-of-charge, with a comfortable, clean, and adequate meeting room in the theatre when space permits? Lounge rooms with private entrances, or areas over the lobby and stores, often provide such space, particularly on quiet afternoons when the matinee business is light.
Outstanding exam.ples of Ihis goodwill use of extra theatre space are to be found in several of the Neighborhood Theatre, Inc., circuit houses in Virginia. Another adaptation, in the form of bridge and backgammon rooms for waiting patrons is shown above in the plush Park Avenue, New York.
Either procedure gets the public on the theatre’s side.
September 22, 1948
PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR
PT-9