The Exhibitor (Aug-Nov 1948)

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DON'T INVITE TROUBLE Be sure the lamps you buy have a proven performance record . . . will stand up without constant, expensive replacement of parts. Investigate the reputation and integrity of the maker. Be sure that he will be there to furnish parts and render service when you need them. Demand a list of users and then ASK the men who own them. FOR DRIVE-INS AND LARGE THEATRES f HE STRONG MOGUL 70-AMPERE • 40-VOLT PROJECTION ARC LAMP Projects 15,000 lumens — the maximum that film will accept without damage — providing a brilliant picture on 48-foot and larger screens with all details clearly visible 500 feet or more from the screen. It is wasteful, as well as futile to burn more than 70 amperes in any reflector lamp, or twice the current in condenser lamps. STRONG SINGLE PHASE 80-AMPERE TUBE RECTIFIER . FOR SCREENS UP TO 18 FEET IN WIDTH THE STRONG UTILITY 1 K. W. HIGH INTENSITY PROJECTION LAMP delivers twice the light of the low intensity lamp. There are more Strong-made D.C. 1 K.W. lamps used today than all other makes of 1 K.W. lamps combined! ^ QJk&K-tA^ HamfM 5TR.0N G "tAe /oi^tUte ta As the only lamps produced complete within one fac¬ tory, Strong projection arc lamps can be so engineered as to obtain the finest screen results. Prices are the lowest of any lamps in their class. Strong lamps assure longest life, some built 25 years ago are still working every day. Strong lamps are most simple in operation and re¬ quire less attention. Having fewer parts, there is also less possibility of failure. Use coupon to obtain free literature or demonstration. SEE OUR EXHIBIT at the TESMA Show Jefferson Hotel, St. Louis, Mo. Sept. 28-29-30. Booth No. 54 THE STRONG ELECTRIC CORPORATION The World’s Largest Manufacturer of Projection Arc Lamps I 87 City Pork Avenue, Toledo 2, Ohio ^ Q I would like a demonstration of I Strong Lamps in my theatre, I without cost or obligation I Please send free literature on the: I Q Mogul Lamp I I KAME . Q Utility Lamp r~l Strong Rectifiers Q Strong Reflectors Q Strong Arc Spotlamps I THEATRE j STREET I CITY AND STATE