The Exhibitor (1950)

EXHIBITOR NT-1 NKWS OF THK Philadelphia Crosstown It was announced last week by Law¬ rence Shubert Lawrence and William Goldman that a corporation bad been formed to operate the Erlanger as an independent theatre offering legitimate theatrical stage productions with the first show scheduled to open on Sept. 25. The house will be booked by Shubert Enter¬ prises, the United Booking Office, and independent producers. Paulette Goddard was in for an ap¬ pearance at a department store under auspices of “CARE.” . . . The Troc, the old town’s only hurley, reopens Sunday midnight before Labor Day. Philip Gerard, Universal-International eastern publicity manager, accompanied a group of magazine, newspaper, and syndicate representatives to Phoenixville. Pa., last week where U-Ps “Lights Out” is on location at the U. S. Army General Hospital. Paramount’s Tower held as a matinee attraction last week Oscar Neufeld’s “Charm Unlimited” modeling school. . . . Charlie and Ben Goldfine’s South City Drive-In recently opened its children’s mechanical ride park. The Fox held a preview of “My Blue Heaven” last week. The former Ideal, South Philadelphia, has become the Academy after being re¬ furbished, thus elevating it to the No. 1 spot in the local newspaper film direc¬ tories. Philadelphia Vine Street Harry Tyson, UA salesman, broke his wrist in two places last fortnight as he fell in getting out of his car. A week in advance of Warners’ “The Great Jewel Robber,” the Warner, Wash¬ ington, pulled a “treasure safe” stunt which had patrons lined up daily. Tickets were given each patron with several key combinations to a lobby safe. First person opening the safe received a prize. Howard Minsky, recently named Para¬ mount mideastern division manager, visited the local branch last week. Morry Schwarz, foi’merly owner. Va¬ riety Exchange, now in the day-old bread and cake business, will wed Ruth J. Lehman on Oct. 8, according to an announcement by the happy groom-tobe. .. . Max Miller, Eagle Lion Classics exploiteer, and Charlie Judge, Trans-Lux manager, arranged a special showing of “Destination Moon” at the Franklin Institute, followed by a special showing in the Fels Planetarium of “Rocket To Mars,” as part of a hangup campaign on the film. John (Jam Handy) Colder postcaixled from Providence, R. 1. In the interest of Columbia’s “The Petty Girl,” exploiteer Milt Young has snared the top tub thumping job of the year, travelling around the country with Janis Carter and three gorgeous “Petty Girl” models. Marlene Levin, Eagle Lion Classics telephone girl, resigned to go to Califor¬ nia, where she will join her sister, Ruth, formerly with Republic. . . . Regina Moskowitz, Republic secretary, resigned. After a vacation, she expects to enter one of the branches of government service. Members of Variety Club Tent 19, Baltimore, Md., recently visited Camp Ritchie, Md., where the club provides vacations for hundreds of underprivileged Baltimore boys each year as one of its main charities. General chairman, camp committee, is Sam Tabor, seated at left, and Chief Barker Rodney Collier is seated fourth from left. Going Away? If you are a resident of Philadel¬ phia or its suburbs let Highway Express Lines handle your bag¬ gage problems. CALL LOcust 4-0100 This d oor to door service is as handy as your nearest telephone. FEATURES # Pick op at your door — delivery to your seashore or mountain address — no fuss or bother with checking or transfer. 9 Pay when you receive your baggage at destination. 9 All baggage insured at no extra charge. SERVICE to Pocono Mountains and all South Jersey resort towns. • IN ATLANTIC CITY 416 N. North Carolina Ave. Atlantic City 4-4104 • IN WILDWOOD 105 E. Spicer Ave. Wildwood 2-2403 • IN STROUDSBURG 24 North 5th Street Stroudsburg 2667 HIGHWAY EXPRESS LINES, INC. 1638 Third Street, N. E. Washington, D. C. 236 N. 23rd Street Philadelphia 3, Pa. LOcust 4-0100 MEMBER NATIONAL FILM CARRIERS, Ine. August 23, 1950 PHILA.-WASH.