The Exhibitor (1950)

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NT-4 EXHIBITOR Weekly PROGRAM & RUNNING TIME Schedules (SPECIFY ITEM No. BS6) • These forms are prepared for convenience in disseminating accurate information to the key members of a theatre staff so that they may answer intelli¬ gently the patron questions most frequently asked; or so that they can cue and time their show. Price per pad: 25c each Or 10 pads for $2.00 All sales prepaid. Please send check, money order or stamps with order. Sold under money back guarantee. ALL SALES LIMITED TO THEATRES WHICH SUBSCRIBE TO "EXHIBITOR" EXHIBITOR BOOK SHOP 1225 VINE STREET, PHILADELPHIA 7, PA. RED FEATHER SERVICES pearance tour on behalf of Stanley Kramer’s "Cyrano de Bergerac,” for United Artists release, was given a re¬ ception in the Mayor’s office at which the distinguished actor was given the key to the city. Ferrer whirled through a two-day program in which he made five radio appearances, did a one-hour video show over the city’s only television station, played host at a mass news¬ paper interview, met with some halfdozen critics and columnists in indvidual interviews, was guest of honor at one luncheon and one evening reception for gatherings of the city’s most distin¬ guished social and civic leaders, and delivered two lectures. A second large drive-in is planned for the west Calcasieu area. Sulphur, La., it was learned recently when St. Landry Theatres, Inc., Lake Charies, La., associated with the Dixie Theatres, New Orleans, announced the purchase of a b3-acre tract adjacent to the Cities Service Koad just east of Sulphur on Highway 9U. The tract, bought from Krause and Managan for $5,000 will accommodate 650 cars. The first drivein for the area is under construction east of Sulphur near Gable Lodges, and is to accommodate 600 cars. It is being built by h'red T. McClendon Theatre Circuit at a cost of $100,000. The City Commission of Jackson, Miss., denied the petition of W. P. Bridges and Leroy Roell for the re¬ zoning of property at Rosslyn Avenue and Liindberg Di’ive from residential “A” to commercial ‘‘B’’ zone. A drive-in was planned on the property for which the zoning change was asked. Florida Jacksonville F. J. A. McCarthy, U-I southern and Canadian sales manager, was in last week. Miami Wometco coowner Mitchell Wolf son was in after returning from an extended tour of Europe, Africa, and Israel. The family will be together in Asheville, N. C., for the half century birthday celebration of Wolf son in mid-Septem¬ ber. . . . The Miracle’s "Uncle Mel” Haber is very popular with the younger set, and his newspaper column in The Riviera Times on the activities of the Miracle’s Children’s Club is read avidly. . . . The Boulevard Drive-In planned another super fireworks display for the Labor Day holiday. . . . Carrol Lowery, assistant, Olympia, reports much dis¬ cussion on the temporary change of pol¬ icy at the theatre to a first-run. Early November completion of alterations at the Paramount will have the Olympia operating once again with flesh. . . . Merchant cooperation on display and exploitation on "The Black Rose” did much to publicize the run, according to Tim Tyler, house manager, Miami. . . . Wometco’s Sonny Shepherd was back from a Florida Keys vacation. Margaret Tremblay, his “Gal Friday,’’ was also a vacation returnee. Edna Hughey was a temporary stand-in. Panama City An ordinance was passed by City Council to raise occupational license fees to make up the $15,000 the city lost yearly when its admissions tax was declared invalid after a court test initiated by Martin-Davis Theatres. Effective on Oct. 1, the ordinance calls for fees of $14.25 for each drive-in auto listening post, and $6.50 per seat for indoor stands. Georgia Macon The Grand gave its stage to the an¬ nual Belk-Matthews fall fashion show. The show has built up a following over a period of years. Louisiana Shreveport The Barksdale Drive-In is now under construction on Old Minden Road and Barksdale Boulevard, Bossier City, across Red River from ShreveporL It is being erected by Shipman Bullard, Dallas, at a cost of $85,000. It will have a capacity of 650 cars. Bullard will have as his co-partner, Mrs. Lil¬ lian Lutzer, Dallas. Bullard owns a number of drive-ins in Oklahoma and Texas. The Majestic was reopened after bS ^ ing closed since early July, when a Are caused an estimated damage of $25,000. The theatre has been completely re¬ modeled and renovated. Miss Myrtle Parker is manager. The theatre is one of the Paramount-Gulf Theatres. Ben Bickneff is the city, manager. Mississippi Brookhaven L. E. “Jack” Downing’s "five-year dream,” the new Haven, opened. The theatre, completely new throughout, is air-conditioned, and has a seating capa¬ city of 796. Opening ceremonies were broadcast over WJMB. The theatre will continue to be operated by Mr. and Mrs. L. E. Downing. The building also houses an apartment which the Downings will occupy. Hattiesburg “Inspection Night” formally opened the Broadway Drive-In. The spot has 500 in-car speakers located on 11 park¬ ing ramps. Owned by F. K. Phillips, Purvis, Miss., the Broadway Drive-In will be managed by Mr. and Mrs. V. T. Miller. A snack bar is located in the center of the operation. Completely modern in every respect, the drive-in features the largest outdoor screen in the area. North Carolina Hickory Clergymen went on record as being vigorously opposed to the suggestion contained in a proposed ordinance ex¬ tending the Sunday hours during which films may be shown. September IS, 1950