The Exhibitor (1950)

NT-2 EXHIBITOR started, and late-comers will be able to exchange their stubs for another showing to obtain a refund. George Schaefer, Kramer Productions sales chief, last week moved from 1560 Broadway to 1600 Broadway. Four New York officials of the Walt Disney organization left last week for Hollywood to participate in a series of meetings on the overall publicity, pro¬ motion, and exploitation for “Alice In Wonderland,” Charles Levy, Leo Samu¬ els, Irving Ludwig, and William Levy. . . . Paramount, in cooperation with WNBC, has prepared a far-reaching radio campaign for Bob Hope’s “Fancy Pants,” now at the Paramount, accord¬ ing to Max E. Youngstein, vice-president in charge of national advertising, pub¬ licity and exploitation for Paramount, last week. The campaign continues on a round-the-clock basis for two weeks over WNBC, which will broadcast more than 300 plugs. The campaign will be one of the most extensive radio tieups ever arranged for a motion picture over a leading network station. E. C. Grainger, Shea Theatres exe¬ cutive, returned last week after enjoying a vacation. . . . The Triboro is now being operated by the Triboro Harlem Cor¬ poration. A. H. Schukot is the head of the corporation, and the Liggett-Florin Booking Service is doing the booking¬ buying. New Jersey Newark Bernard Silverman, manager, Bran¬ ford, made a unique tieup with the showing of “The Petty Girl” at his thea¬ tre. Coupons issued will be honored at the Petty Drug Store for make up kits and ice cream in the tiein with the name of the store. . . . William Weiss had on the stage Mayor Paul DeMuro and Miss Gregg Sherwood to act as m.c. at his recent television giveaway from the stage of the Montauk, Passaic, N. J. Other prizes included a Hollywood bed and mattress, washing machine, woolen rug, and a three-piece bedroom set, which Weiss was able to promote as prizes through a tieup with one of the merchants. The Fabian, Paterson, N. J., ran a benefit show. . . . Frank Damis, zone manager, Warner Brother Jersey Cir¬ cuit, held a general meeting of all man¬ agers and office personnel at the Essex House. . . .Hannah Bailin, Warner Brothers booking, returned from a va¬ cation in Montreal and Quebec. . . . Bernard Silverman, manager, Branford, gave away 500 tea roses to the first 500 women attending the opening of “Tea for Two.” . . . Robert Clark, a manager for Warner Brothers Jersey Circuit for many years, and at present manager. Garden, Paterson, N. J., resigned. New York State Albany Allan Pollock, Monogram’s new stu¬ dent booker under Bob Adler, office manager, goes to the Buffalo office as booker. . . , Jules Perlmutter, owner. Walt Disney recently was awarded a plaque designating his RKO release, “freasure Island,” the picture-of-themonth selection for September by the Protestant Motion Picture Council on the occasion of the New York City premiere or the film at the Mayrair. JJr. Daniel A. Poling, left, editor, Christian Herald magazine, presented the award on behalf ot the Council to Leo Samuels, who accepted for Disney. Looking on is the Mayfair manager, Irving Trencher. Strand, Watervliet, and the Lake, Lake George, recently took over the Crane, Schenectady. . . . Camille Williams and Ann Zika, Hollywood starlets accompan¬ ied by Abe Kronenberg, made personal appearances in connection with “Tea For Two,” Strand. . . . Tom Harris, son of Bucky Harris, U-I exploitation man, and former booker, is now associated with the Capital District Ambulance Service. . . . Bob Heritage, former partner with Tom Shatuck in the Uptown, Rensse¬ laer, leased the Valley, Schaghticoke, from Mrs. Helen Hadley. . . . Davis Schine, son of J. Myer Schine, arranged the entertainment for the dinner on Aug. 30, celebrating the 25th wedding anni¬ versary of Mr. and Mrs. Schine. Walter Scheff, baritone, featured in the Rose Lounge of the Ten Eyck and WPTR, sang and was emcee. . . . Mildred Felten is the new secretary at Upstate Thea¬ tres. . . . The Cobleskill Drive-In Richmondville, owned by Cy Hotaling and Irwin Wohr, opened. The 300-car drivein was equipped by National Theatre Supply, and Joe Miller will book and buy. _M. E. B. Buffalo Mark Freedland, United Artists exploiteer, was in working with Eddie This float with three “Petty Girls” aboard was part of the recent campaign launched by the Capitol, New York City, for Columbia’s current “The Petty Girl.” Meade, Shea publicity director, and Bill Carroll, assistant, on “The Men.” . . . Stanley Kramer, Hollywood producer, and his wife were in to meet the press and for radio and TV appearances. Carl Rindcen, Shea’s Buffalo manager, arranged for a “Black Rose” fall fashion show on the stage. . . . Congratulations go to E. K. O’Shea, Paramount, upon becoming a grandfather again. This time it was a girl. Maureen Elizabeth O’Shea, born to Hallie and Ted, Jr. The newcomer entered this world on Aug. 19, which, incidentally, was grandfather’s birthday. Mrs. Mike Simon and daughter. Merle, left for Detroit to join her husband, transferred there as branch manager for Paramount. Basil Brothers were hosts, Gus Basil presiding, at a luncheon at which Jan¬ ice Carter, Columbia star, attended with Shirley Ballard, Barbara Freking, Dor¬ othy Abbott, and Mona Knox, the four “Petty Girls.” Also in attendance were Gerry Westergren, V. Spence Balser, Mrs. Constantine Basil, Mrs. Ted Alex¬ ander, Bill Brereton, Sid Zins, Elmer Lux, Marian Gueth, and others. Former Warners salesman Don Passen was named to manage the new Lippert exchanges here and in Albany previously occupied by Screen Guild. — M. G. Oswego Schine’s new Strand opened last fort¬ night with appropriate civic ceremonies led by Mayor Frank L. Gould. A street parade inaugurated the activities. Stephen O’ Bryan is manager of the new theatre, which is rnodern in all respects. The new house is really a remodelled old Strand, and joins the Oswego in giving this city two of the most mod¬ ern theatres the Schine Theatre Circuit has in any one city. An eight-page spe¬ cial section of The Oswego PalladiumTimes heralded the opening. Rochester Growing opposition to “Bingo” here¬ abouts was linked with reports that an influx of new sponsors is slated for this fall. . . . Manager Francis Anderson, RKO Palace, conducted a novel contest for “Born To Be Bad,” offering $25 in prizes for best identifications of scenes posted in the lobby showing Joan Fon¬ taine in previous films. Patrons of the Cinema regularly sign comment cards, giving the management a live mailing list. . . . Joseph O’Brien, assistant man¬ ager, Regent, took a business course at Rochester Institute of Technology before resuming his theatre career. A. A. Fenyvessy, dean of Rochester exhibitors, will be 95 on Oct. 24. . . . Howard Carroll is proud of improve¬ ments to the reopened Capitol. . . . Arthur Krolick moved the city man¬ ager’s office furniture to the Paramount. . . . Charlotte Hanker, model, who ap¬ peared in “Life of Her Own,” was in. Edmund Howard, Rochester Drive-In, and Gradon Hodges, Empire, joined in showing “Blue Grass of Kentucky” firstrun. . . . “Old Heidelburg,” “The Siren,” September 13, 1950