The Exhibitor (1951)

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EXHIBITOR NT-3 ... the Biggest in the Theatre Industry! YOU MAY PAY MORE ...BUT YOU’LL NEVER BUY BETTER ... IN TRADE PAPER SERVICE ... the Best . . . and the Most Complete of all of the REVIEWING SERVICES has all of these filing advantages: • NO SCISSORS ARE NECESSARY! • NO PASTEPOTS ARE NECESSARY! • NO MUTILATION OF YOUR COPY! And you get Better reviews of More features and shorts! LOCAL NEWS • Intimate, interesting coverage by a corps of 100 correspondents, men and women who know, and live with, the folks who help make up the busi¬ ness in every territory, recording every activity. NATIONAL NEWS • EDITORIAL VIEWS • Condensed, vibrant highlights of the national scene within our industry, not only recording the important happenings but presenting in a style that is easy and quick to read. Published by an independent exhibitor with nearly four decadts of experience, the editorial policy reflects clear-eyed thinking that asks for a square deal and honest fair play for all. HONEST REVIEWS • With each reviewer instructed not to record his own opinion but to estimate only what the pic¬ ture will do at the boxoffice, the standard of reviews has been fearless, honest, and complete. VENDING ADVICE • Through EXTRA PROFITS, pioneer in the field of off-the-screen selling, this department has become a "must" for every exhibitor who wishes to get the most out of his confection department. MANAGEMENT ADVICE • PHYSICAL THEATRE, devoted to theatre manage¬ ment, brings, in a language every exhibitor can understand, the latest and most practical develop¬ ments in the physical operation of theatres. PRACTICAL SERVICES • The Pink Section, The Yellow Section, The Tip-Off On Business, The National Release Date Guide, STUDIO SURVEY, the weekly newsreel listing, are but a few of the regular weekly services. AND PLUS SERVICES • THEATRE OPERATING FORMS and THEATRE MANAGEMENT SYSTEMS are printed, fabricated, stocked and made available to Subscribers at virtually cost. Send for literature. THAT’S WHY . . . YOUR BEST BUY . . . IS EXHIBITOR ! ! Direct Subscriptions to — *Per Year for LOCAL EDITIONS normally available for mailing to JAY EMANUEL PUBLICATIONS, Inc., PHILA. 7, PA. addresses in the U.S.A. GENERAL EDITION normally available for mailPublishers also of this inimitable THEATRE CATALOG ing to export addresses outside of the U.S.A. are considerably higher. August 15, 1951