The Exhibitor (1951)

EXHIBITOR NT-3 years to go into the exhibition field. . . . Eddie Duran, shipper, and Ralph Coop¬ er, booker, Warners, are expecting to be fathers any day. . . . Niki Cartwright, WB secretary, will marry Ted Niederhauser this fall. . . . Lloyd “Stonie” Goad, formerly with Exhibitors Service and Screen Guild, is a proud papa for the second time. He is now managingdirector, Kern County Fair. . . . Para¬ mount’s western division, headed by George A. Smith, hit better than 20 per cent above quota in the “Salute to A1 Schwalberg” sales drive. FWC hosted 65 rabbis, representing all branches of the Jewish faith in Southern California, at a special screen¬ ing of 20th-Fox’s “David and Bathsheba.” ... A. W. Morris, civic and business leader and father-in-law of Harry Brand, 20th-Fox, passed away following a heart attack. George Bowser, FWC general man¬ ager, revealed at the company’s 16th annual fall drive that both northern and southern divisions finished over par in the recent ninth Charles Skouras campaign. He distributed a total of $31,000 in checks to managers and bookers, $20,500 going to the south, and $10,500 to the north. An additional check of $250 was handed to both Wil¬ liam Mauck and Jack Gunsky for win¬ ning top places in the recent drive. Skouras also authorized a pay increase of $10 weekly for each of the winners, retroactive for 21 weeks. Other speakers included Dick Dickson, Spence Leve, Pete Lundgren, Bus Lollier, Andy Krappman, Ed Zabel, Dan Polier, and Ernest Sturm. Skouras announced that a large studio will be built here by Na¬ tional Theatres for channeling TV pro¬ grams to theatres. Jack Sonenshine was managing the Film Row girls’ team playing in the “Not Long For This World Series’’ against the salesmen at Roxbury dia¬ mond. The lineup had Pitcher — Sadie “The Mystery Woman” Sydell (Leav¬ itt) ; Catcher — Edith “Killer” Kushner (MGM) ; first base — Margo “Woo Woo” Matzek (Rep.) ; Sunny “Red” La Mere (RKO) ; second base— Margaret “Flash” Ortega (MGM) ; Rose “Burn ’em Up” Webb (Leavitt) ; shortstop— Iris “Slug¬ ger” Ross (MGM) ; Marilyn “Crack ’em Up” Krauthamer (Astor) ; third base — Jeanette “Bust ’em Up” Nadler (Lip.) ; Lillian “Twinkletoes” Anderson (MGM) ; short field — Sally “Why Men Leave Home’’ Johnson (Adart) ; Rosslyn “Homerun” Winterfield (NSS) ; left field — Jacqueline “Legs” Asher (Exh. Serv.) ; Mary “Murder The Bum” Schneider (MGM), and center field — Hortensia “Blackjack” Perez (MGM) ; The mirth-provoking sign on the win¬ dow of the Film Row Cafe, brainchild of Stan Lefcourt, announced the game as “Film Row Fillies” vs. “Wallopin’ Wolves” (Film Row salesmen), with such inspiring tags as “Spectators kindly refrain from catcalls, whistles, etc.”, and “Players must tag all ‘bags’ when hit is made.” Maury Schwartz was booking and buying. . . . Florence Moore, secretary to George Bowser, general manager, FWC, will spend her vacation with cele¬ bration plans and activity in honor of the golden wedding anniversary of her parents. In town booking and buying were Mason Shaw, Saratoga Theatres, and Irv Levin, T and D, Jr., Enterprises, San Francisco. Film Row was offering expressions of sympathy to Chuck Piercy, Preferred Theatres, in the very recent passing of his wife, Betty, after a brief illness. . . . FWC booker Roy Evan’s wife is the beauteous cover girl and model for the orange juice and other famous poster ads. . . . Visiting were Spence Leve, FWC northern California division man¬ ager, and Bill Tedford, Evergreen dis¬ trict manager, from Seattle. Also Gordon Hewitt, National Theatres, Mil¬ waukee. . . . Morrie Kleinian, Theatre Upholstering, was at Cedars of Leb¬ anon Hospital undergoing minor sur¬ gery. . . . Cecil Jordan, U-I, was complaining about the few pounds she gained during her vacation. . . . Film Row’s Emma Kude, Theatre Poster Service, won first prize in The Los Angeles Examiner’s “Who Am I Con¬ test,” $7,500 cash and a $2,500 trip to Rio De Janeiro for two, and on the week of her birthday, too. . . . Belle Miller, Cinema Distributors’ staff, was knocked down by a car practically in front of her office, escaping with a few bruises. . . . Ed Barison was off again to Salt Lake City and Denver for “Tony Draws A Horse,” Studio, Salt Lake City. Milwaukee The representative group attending the kick-off meeting for “Movietime, U. S. A.”, in Chicago included: F. J. McWilliams, Fred Krueger, H. B. Toi¬ lette, Joe Baisch, R. Brennan, A. M. Spheeris, John McKay, A. Provinzano, Harry Karp, Harry Schlar, J. Kemptgen, William Benjamin, Ben Marcus, Louis Orlove, Jack Frackman, Nat Mar¬ cus, Johnny Mednikow, H. R. Vogel, Harry Olshan, Joe Imhof, Irving Werthamer, Jack Lorentz, A1 Kvool, H. P. Pearson, and Lou Elman. The Wisconsin group later had a meeting with Bob O’Donnell and Arthur Mayer for pre¬ liminary discussions regarding “Movie¬ time, U. S. A.”, in Wisconsin. An or¬ ganizational session was called for the purpose of setting up the committees for this campaign. W. C. Fischer, Campo, Campbellsport, Wis., attended an annual meeting of the National Chinchilla Breeders of America at Kansas City. He started to raise chinchillas two years ago, and now has increased the number from four pair to 30. . . . Jack Lenahan, head booker-office manager, Paramount, went to Florida and Cuba for his vacation. . . . Betty Janousek, bookkeeper, Para¬ mount, broke in her new car on her vacation. Mr. and Mrs. Joe Malits, who oper¬ ated the Myra, Palmyra, Wis., before it closed, took a trip to New York. . . . Sixteen aspirants for the title of “Mrs. Milwaukee” were selected at semi-final eliminations on the stages of six Fox theatres, Garfield, Uptown, Modjeska, Paradise, Varsity, and Shorewood. “Mrs. Milwaukee” was chosen at the final contest at the Fox Wisconsin. She will be a candidate for the title of “Mrs. America” in the national contest at Asbury Park, N. J. . . . Betty Campbell, Warner contract clerk, left. Myrtle Benedict, formerly with Confidential Re¬ ports, replaced. . . . Harry Karp, Eskin Theatres, attended a Shriners’ conven¬ tion at Stevens Point, Wis. Lorraine Wohlitz, stenographer, War¬ ners, left to take a job in a defense plant. . . . Irene Preston, AITO, took a tour of the Colorado Rockies for part of her vacation. Others on vacation were: Harry Melcher, Harold Hampton, Unity The¬ atres Management Company; Norman Bieringer, city salesman, Warners, and Eleanor Urmanske, secretary to Nat Marcus, Warners. State exhibitors seen on Film Row were: Fred Fast, Hustisford; John Juell, South Milwaukee; Dick Kelly, Reedsburg; C. L. Baldwin, Gillett; Wil¬ liam L. Ainsworth, Fond du Lac; L. V. Bergtold, Westby, and Larry Beltz, Wausau. Everett Lovelett, salesman, Columbia, is the grandfather of twin girls. . . . Elaine Nordby, branch manager’s sec¬ retary, was vacationing in California. . . . Helen Aga, booker’s clerk, MGM, was vacationing in Winnipeg. . . . Ivy Westeman, inspectress, MGM, vaca¬ tioned in Canada. . . . Bert Zats, book¬ er, Paramount, is sporting a new Studebaker. The peanut machine at the Avalon, owned by Theatres Candy Company, was stolen from the lobby. . . . Frank Fischer, operating Exhibitors’ Poster Service, is closing it. . . . The Mars, La Farge, Wis., formerly owned by Harold Callaway, will be taken over by Don Brown. . . . William Exton, Roosevelt, Kenosha, Wis., is opening the Vogue and Hollywood, Kenosha. They were formerly operated by Standard Theatres. Roland Rembold plans to open his new 300-seat Modern, Streeter, N. D., soon. . . . The Sunset Drive-In has been opened at Bowman, N. D. . . . Lloyd Kingsbury plans to resume operation of the Gem, Kimball, S. D., and the Lyric, Platte, S. D., on Sept. 1. . . . Tom Arthur has broken away from the Blank Circuit, and has severed all con¬ nections with the pool of the Cecil, Palace, and Strand, Mason City, la., retaining management of the Cecil. Marilyn Olson, stenographer, Colum¬ bia, is leaving to become an air steward¬ ess. . . . Art Zuelch, office manager, MGM, was vacationing. . . . Frank Mc¬ Cormick, student booker, MGM, has been transferred to Omaha, replaced by Tom Lutz, former assistant shipper. . . . New assistant shipper at MGM is Larry Wilk. “Mack” McWilliams recently had his Portage, Portage, Wis., redecorated, having murals painted depicting the early history of Portage. His decorat September 5, 1951 MIDWESTWESTERN