The Exhibitor (1951)

10 EXHIBITOR WE SCORE BOARD (In this department will be found a rat¬ ing of pictures screened by Warners, MGM, Paramount, RKO, and 20th Century-Fox lender the decree. Complete reviews appear in The Pink Section. — Ed.) PARAMOUNT “Detective Stc-ry” — Sock melodrama. First ’ Movietime " Groups Revealed Hollywood — The first assignment of Hollywood personalities to visit the vari¬ ous exchange territories during the week of Oct. 8 as part of the “Movietime, U.S.A.” campaign was announced over the week¬ end. A total of 191 personalities will make the trips, the number including 128 players, 33 writers, 16 directors, and 14 producers. The breakdown of personalities by ex¬ change territories is as follows: NEW YORK-BUFFALO-ALBANY: Gor¬ don MacRae, John Carroll, Teresa Wright, William Bendix, Dana Andrews, Vanessa Brown, Ray Milland, Charlton Heston; writers Leonard Spiegelgass, Karl Tunberg, Allen Rivkin; directors Fred DeCordova, Henry Potter; INDIANAPOLIS: Debra Paget, Hoagy Carmichael, Forrest Tucker, Rocky Lane; writer Phil Epstein; director Norman Foster; CINCINNATI (including Frankfort, Ky.): Keefe Brasselle, Dean Jagger, Edmund O’Brien, Bar¬ bara Bates; writers, William Lively, Wells Root; ATLANTA: : Joan Bennett, James Craig, Kay Brown; producer Walter Wanger; writer Lamar Trotti; director, Robert Pirosh; NEW HAVEN: Wendell Corey, Raymond Massey, Frank McHugh, Joyce McKenzie; writer Albert Brodney; direc¬ tor Albert Lewin; PHILADELPHIA: Claude Rains, Richard Arlen, Wayne Mor¬ ris, Beverly Tyler, Paula Raymond; writer F. Hugh Herbert; producer Carey Wilson; WASHINGTON, D. C. (including Rich¬ mond, Va., and Annapolis, Md.) : Jane Greer, Debbie Reynolds, Randolph Scott and Mrs. Scott, Preston Foster, Myrna Dell, Jane Nigh; writer Virginia Kellogg; director John Ford; CHARLOTTE: Nancy Davis, Craig Hill, Penny Edwards; writer Douglas Morrow; producer Irving Asher; BOSTON: Dorothy Lamour, Jeanne Crain, George Murphy, Billy De Wolfe, James Whitmore; writers Emmet Lavery, Oliver H. P. Garrett; PORTLAND and SEATTLE: Victor Jory, Bruce Bennett, Julie Bishop, Joseph Calleia; writers Henry Ephron, Sloan Nibley; director Edward Berns. ST. LOUIS: Faith Domergue, Lew Ayres, Craig Stevens, Monica Lewis; writers Ed¬ mund Hartman, Frank Nugent; producer Sol Seigel; MILWAUKEE: Pat O’Brien, William Demarest, Viveca Lindfors, Harry Carey, Jr.; writer Richard Breen; direc¬ tor George Marshall; KANSAS CITY: Dennis O’Keefe, Sheila Ryan; Gordon MacRae (from New York for one day) ; writer Adele Buffington; producers George Sidney, Harry Tugend; DENVER: Anne Baxter, Doris Day, George O’Brien, Spring Byington, Raymond Walburn, Richard Widmark; writers Nathaniel Curtis, Doro¬ thy Hughes; producer Bryan Foy; OMAHA: Marjorie Main, Regis Toomey, John Derek, Doris Day (from Denver for one day) ; writer John Larkin; director Roy Rowland; MINNEAPOLIS: Robert Young, Marta Toren, Dorothy Patrick, Ann Doran; writers Irving Fielgund, Don McGuire; producer Robert Bassler; DES MOINES: Donna Reed, Macdonald Carey, Seven members of Paramount’s “Golden Good Product Holds In Broadway Area New York — Indications last week, with several exceptions, gave proof that strong product was holding up in the Broadway first-runs. According to usually reliable sources reaching Exhibitor, the break¬ down was as follows: “A STREETCAR NAMED DESIRE” (WB). Warner claimed $75,000 for the second week. “THE FLYING LEATHERNECKS” (RKO.) Paramount, with stage show, re¬ ported $79,000 for the second week. “DAVID AND BATHSHEBA” (20thFox). Rivoli garnered $39,000 on the sev¬ enth week. “NO HIGHWAY IN THE SKY” (20thFox). Roxy, with stage show, hit $39,000 on Friday through Sunday with the last six days of the second week hitting $63,000. “RHUBARB” (Para.). Globe anticipated the fifth week at $12,000. “THE DAY THE EARTH STOOD STILL” (20th-Fox) . Mayfair hit $32,000 on the second week. “HERE COMES THE GROOM” (Para.). Astor did $31,000 on the second week. “THE WELL” (UA). Loews State claimed $21,000 on the opening week. “A PLACE IN THE SUN” (Para.). Capitol claimed $45,000 for the fifth week. “CAPTAIN HORATIO HORNBLOWER” (WB). Radio City Music Hall, with stage show, claimed $70,000 for Thursday through Sunday, with the third and last week sure to tally $115,000. Scrap Aid Appreciated Washington, D. C. — National Produc¬ tion Authority last week commended the studios of MGM, Paramount, 20th-Fox, U-I, and Warners for their contribution of more than 100 tons of iron and steel scrap to the national scrap drive. Circle”; writer Alex Gottlieb; director John Sturgis; producer Robert Sisk; DETROIT: Walter Pidgeon, Sally Forrest, Gale Storm; writer Valentine Davies; director Lewis Allen; producer Sam Zimbalist; CLEVELAND: Jeff Chandler, Ger¬ aldine Brooks, Roddy McDowell; writers Jesse Lasky, Jr., Harry Ruskin; director Fletcher Markle; JACKSONVILLE, FLA.: Brian Donlevy, Michael O’Shea, Mala Powers, Dale Robertson, Michael Rennie, Constance Smith; director Alfred Hitch¬ cock; MEMPHIS: Ricardo Montalban, Ward Bond, Julie Adams, Eileen Christy, Smiley Burnette, John Derek (from Omaha for one day) ; producer Anthony Veiller. NEW ORLEANS: William Lundigan, Peggy Dow, Benay Venuta, Fred Clark; writer Borden Chase; director John Far¬ row; OKLAHOMA CITY: Jean Peters, Tim Holt, Martha Vickers, Charles Starrett, Roscoe Ates; writer M. Coates Web¬ ster; director A1 Rogell; PITTSBURGH (including Harrisburg and Charleston, W. Va.) : Broderick Crawford, Dan Duryea, Vera-Ellen, Ann Francis, Phil Reed; writer Ernest Pascal; producer Sol Lesser; CHICAGO: Barbara Hale, Bill Williams, Paul Harvey, Otto Kruger, Jean Hagen; writer Sy Bartlett; producers William Perlberg, George Seaton; DALLAS: Dan This Was The Week When . . . The services of the Lynn Farnol Pub¬ licity Office, New York City, was retained to assist in the campaign for Samuel Goldwyn’s “I Want You”, to be released by RKO. . . . Paramount set 21 pre-release engagements for “Submarine Command” later this month. . . . Nat Holt, Paramount independent producer, completing a series of visits to exchange centers, said that domestic film grosses have increased 18 per cent. 20th-Fox set 11 features to be distributed in the last three months of the year dur¬ ing the “Movietime” period, in addition to “David And Bathsheba.” . . . Warners issued a 16-page booklet in connection with the 25th anniversary of talking pic¬ tures, listing books and periodicals about different phases of motion pictures. . . . MGM revealed that it will supply material for a traveling animated cartoon exhibi¬ tion planned by the State Department for certain parts of Europe, the Middle East, and the Far East. . . . Astor announced that it is distributing a new western, “Border Fence.” MGM announced the world premiere of “Quo Vadis” for the Capitol and Astor, New York, on Nov. 8, with the Capitol continuous and the Astor on a reserved seat, two shows a day policy. . . . Mono¬ gram revealed that it had taken over the Cincinnati franchise, formerly owned by W. Ray Johnston and George West, and that Milton Gurian had been appointed manager. . . . MGM set a three-day sales conference in Chicago starting on Oct. 22, with about 75 due to be present. . . . Technicolor announced a dividend of 50 cents a share. MGM released an imposing list of tieups with national manufacturers on “Quo Vadis”, including bakers, chocolates, soap, lotions, beauty preparations, fashions, tex¬ tiles, accessories, beauty salons, raincoats, dress manufacturers, shoes, slippers, etc. MGM’s Si Seadler indicated that if any¬ one wanted reprints of his widely read article, “Speak Up Movie Folk, It’s Your Industry They’re Knocking”, COMPO headquarters at 1501 Broadway, New York, could supply any number of copies. ... A series of radio programs including stage, screen, radio and television person¬ alities was set by the National Confer¬ ence of Christians and Jews, entitled “Operation Brotherhood.” . . . U-I set a series of meetings of bookers and office managers in New York, Chicago, St. Louis, and Los Angeles. Dailey, Keenan Wynn, Chill Wills, John Wayne, Greer Garson, Seven members of Paramount’s “Golden Circle”; director King Vidor; producer Jesse Lasky, Sr., and SALT LAKE CITY: Doris Day (from Denver and Omaha for one day) , Lucille Norman, Bob Wagner, Jeffrey Hunter; writer Robert D. Andrews. October 3, 1951