The Exhibitor (1951)

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NT-2 EXHIBITOR The recent premiere of 20th-Fox’s “Let’s Make It Legal,” Loew-Poli, Hartford, Conn., featured a press dinner for, first row, Robert Wagner, Joyce MacKenzie, and Larry Carr, who appeared in person; and, second row, left to right, Lou Cohen, Loew-Poli manager; Allen M. Widem, The Hartford Times; Macdonald Carey, who also appeared in person, Harry F. Shaw, division manager, Loew-Poli Cir¬ cuit, and Phil Engel, 20th-Fox exploiteer. and bits of chit chat, which delighted the audience. Also appearing with them was Larry Carr, a pianist-vocalist of no mean ability. Professor David White, Boston Univer¬ sity School of Journalism, is writing a treatise on the motion picture industry which will include the results of his poll of nation’s film critics for all-time out¬ standing actor, actress, and picture. When finished, the paper will be released nationally by COMPO. The DUX, comprised of a group of youngsters of Newton and Brookline High schools, is making plans for the second annual dance of the organization, with proceeds going to the Cerebral Palsy Fund. The group received a per¬ sonal letter of thanks from Leonard H. Goldenson, president, United Paramount Theatres, following its contribution last year. Stanley Moger, son of Art Moger, WB publicist, is one of the organizers of the group. The former incidentally, is following in his father’s footsteps. He recently had a cartoon accepted by his school paper. John McGrail, U-P ballyhooist, was spending much of his time in Hartford, Conn., recently setting campaigns for company’s product. Clarence Greene, producer of “The Well,” was guest of honor at a press luncheon at Dinty Moore’s, arranged by “Red” King, RKO flack, prior to the film’s premiere at the RKO, Boston. The biggest local campaign of a Warner film in years preceded the open¬ ing of “Streetcar Named Desire” at the Astor. The publicity was handled by Dan Finn, B and Q exec.; A1 Margolian, Astor exploiteer, and Art Moger, Warner tub thumper, with the film getting the class treatment. Downtown managers are hepped up over the product to hit their theatres during the last weekend. They say that the array of solid product exemplifies the efforts of the Hollywood producers in Roster Asks Follow-up On "Movietime" Good Will BOSTON — Bill Koster, executive director, Variety Club of New Eng¬ land, had this to say recently in the form of an open letter to exhibitors: “It was my privilege to tour part of New England with the stars of “Movietime, LT.S.A.,’’ and I had an opportunity to see for myself what a superb job was done by the stars, and especially the chairmen and committees in charge, who should be highly commended for their most efficient planning. Personally, I think it is the basis of creating good re¬ lationships with the public and press in all the communities which the stars visited. “I hope that the exhibitor will con¬ tinue to follow through with these good press relations that have been started, and may I suggest as a follow-through, that since this is the 50th anniversary of the motion pic¬ ture industry, each exhibitor in his local community could invite as guests to his theatre all couples married 50 years or more, and pre¬ sent them with a seasonal pass. I believe that local merchants in the town might get together, and give these couples various gifts. I feel certain that this would create a tre¬ mendous amount of good will and additional community spirit whereby the local newspapers would give this idea a great deal of space.” their endeavors to lure the public back into the theatres. The property which houses the Scollay Square and a six-story office building assessed at $500,000, was sold at auction recently to Walter Hartstone, for $125,000. The theatre was formerly operated by New England Theatres, but had been closed. It is known that it will not be reopened as a theatre. Herbert Copellman, general manager, Ralph Snider Theatrical Enterprises, is chairman for exhibitors for the current Red Feather drive. Benn Rosenwald, MGM resident manager, is chairman for distributors. Maurice Wolf, MGM public relations head, is scheduled to address the New Haven Advertising Club on Nov. 12. Designated as “Loew’s Poli Day,” it is being co-chairmanned by Harry Shaw and Lou Brown. Deletions announced by the Bureau of Sunday Censorship included the fol¬ lowing: “Anne Of The Indies,” parts 1 to 9. (Deletions: Dialogue, “In this harlot’s trumpery?”, in part 7). 20th Century-Fox; “Blackmailed,” parts 1 to 8. (Deletions: Cut to flash scene show¬ ing Alma posing in scant costume, and reopen with dialogue, “Have you had any news from Mary?”, in part 3). Bell; “Native Son,” parts 1 to 10. (Deletions: Dialogue, “Yeah, and you gotta lotta other things he likes, too.”, in part 2. Scene showing Mary and Bigger holding hands in cafe scene, in part 3. Eliminate New England Bowling THEATRICAL BOWLING LEAGUE October 16 Legion . 4 NE . ... 1 Harry’s . 0 Independents . . . . . . 3 Kenmore . 3 Affiliated . . . . 1 Standings Won Lost MacAulay Post . . . . 4 Kenmore . . 12 8 Harry’s Snack Bar . . 11 9 Independents . . 10 10 MGM . . 4 4 NE Theatres . . 4 8 Affiliated Theatres . . . 5 11 RKO . . 2 10 High single scores: Hill — 106-113; Plunkett109. High three strings: Hill — 303 ; Leahy — 290. High single — season: Sandler — 123. High three — season: Freeman — 326. Team single — season: Kenmore — 498. INDIVIDUAL AVERAGES Freeman, HSB . . . 97.7 Bradley, MGM . 86.8 Cooney, HSB . . . . 93.7 McGerigle, RKO 86.0 Plunkett NE . . . . 92.8 Leahy, Ken . 85.6 Hill Ind . 92.2 Jennings, NE . . 85.6 Kelly, Leg . 90.8 Sandler, Ken. . . . 84.8 Serra, Ind . 90.7 McGowan, MGM 84.2 Morton, HSB . . . 90.1 Fahlbusch, NE . 83.6 Arsenault, RKO. . 89.9 Rathgeb, MGM . . 83.6 Abramo, NE . . . . 88-5 Owens, Ind . 82.8 Field, Aff . 88.3 Goldman, Aff. . . 82.8 Chase, HSB . 88.3 Prager, MGM . . 81.6 Alizio, HSB . 87.7 Spingler, Leg. . . 81.4 Smythe, RKO . . . 87.4 Rahilly, Ken. . . . 81.3 Burlone, NE . . . . 87.2 Lynde, Leg. . . . 78.9 Young, Ind . 87.1 O’Hara, RKO . . 78.9 Heher, Ken . 87.1 Hochberg, Aff. . . 78.6 Vieira, Leg . 87.0 Rowe, Aff . 78.0 Farrington, Aff. . 86.9 Dooley, Leg. . . . 77.7 Larson, HSB . . . . 86.8 Downing, RKO . 75.9 part of scene showing Mary on bed say¬ ing, “Don’t leave me,” etc., and reopen scene showing Bigger putting Mary down on bed. Cut down on scene showing Bigger smothering Mary with pillow. Cut to flash scene showing furnace, in part 4. Dialogue, “Now, I like niggers, but I like them in their places.”; Dia¬ logue, “And you didn’t give that nigger boy those stinking pamphlets?”; Dia¬ logue, word, “Damn,” appearing twice in part 5. Dialogue, “A dead white girl — a nigger runs — what do you think happened?”; Dialogue, “All my life I’ve heard of black men being killed because of white girls.”, in part 8. Dialogue, “Drop that gun, nigger.”, in part 9). Classic. Rudolph Elie, columnist, The Boston Herald, came out with a boost for “Movietime, U.S.A.,” which was re¬ printed by Sam Pinanski for distribu¬ tion to managers of his circuit. Elie said, in part: I have been reading all about “Movietime, U.S.A.,” which is the national promotion on behalf of movies, and I have been a little saddened to assume from all this, that movies are so in need of new friends and new audiences. What, the movies in trouble ? It just doesn’t seem possible! Well, if they are, they can sure count on me. I’ve been mad about movies ever since I began gathering peach stones late in World War I to present as free admis¬ sion to Pearson’s Perfect Pictures. (They used them, I seem to recall, in the war effort to make gas masks, and children got in free with one basket of peach stones.) (I’ve never eaten a peach since.) Going to the movies then, on a Satur¬ day afternoon, was the greatest thrill of my life. The privilege of going was a hard-earned one, too; all the week’s chores had to be reviewed and appraised and, if found defective, as they invari¬ ably were, they had to be redone. The October 31, 1951