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THE GOOD NEIGHBOR policy was evident in the midwest when the print of a fea¬ ture wasn’t on hand when the regular truck left the exchange area. However, a friendly exhibitor offered to go 15 miles out of his way to see to it that his neighbor theatreman got the film. The name of the show was “I’ll Never Forget You,” and it is presumed that the theatreman who bene¬ fited from the assist as well as the exchange and delivery service won’t.
★
WHEN a contest for the name of a theatre was held in the midwest, the winning name was Locosa. While the theatre was being built, no one could figure out the architectural period, and residents started to call it “The Thing.” When the contest was held, the winner was the man who suggested ‘’The Thing, which, in Span¬ ish, is Locosa.
★
ONE TRADESTER wants to know how come, when, in the opening scenes of “The Story of Will Rogers,” various buildings named after Will Rogers are shown, there isn’t a shot of the Will Rogers Memorial Hos¬ pital, an industry institution.
★
A THEATRE manager in the east was so successful in handling kids, that he was appointed juvenile probation officer in competition with 56 aspirants for the post.
— H. M. M.
INDEX
Vol. 48, No 14 August 6, 1952
Section One
Editorial . ~
Feature Article — “Ingenuity, Pro¬ gramming, and High Quality
Pay Off” . 8, 9
New York News Letter 10
Better Management . 19
The International Scene . 18
In The Newsreels . 19
The Score Board 20
This Was The Week When . 22
Studio Survey . SS-1 — SS-4
Section Two
The Servisection . SS-1 — SS-8
THE COVER PHOTO
On the coast, Paul Manning, EXHIBITOR represen¬ tative, is seen with Walt Disney at the Disney Studios during an interlude which took Disney away from his current feature cartoon operations.
EXIllflITOft
Vol. 48, No. 14
August 6, 1952
The Mystic D. of J. Movl*
The move by the Department of Justice to force various dis¬ tributors to sell their 16mm. pictures to TV and other avenues of exhibition has been attributed to (1) politics, (2) the heat, (3) the TV lobby, and (4) those mystic goings-on which seem only to come from Washington.
Karely has there been such a deluge from exhibitors and tbeatremen’s organizations as followed the disclosure that the Department headed by Attorney General James McGranery had filed a civil anti-trust suit charging six companies, their 16mm. distributing subsidiaries, and two independent 16mm. distributors with conspiring to restrain interstate commerce in 16mm. features in violation of the Sherman Act.
The suit is unfair.
Certainly surprised must have been those west coast exhib¬ itor who only recently had been conferring with government representatives with an idea towards clearing up some area prob¬ lems. As one commentator put it, “The trade won’t have to worry about such matters as clearance and other items if the Depart¬ ment of Justice wins its suit. We won’t have any business to worry about.”
If anything, the action of the Department emphasizes the need for industry unity, such as is being sought in the matter of the fight for the elimination of the 20 per cent federal tax. That battle deserves the greatest response from all segments of the trade, for it now becomes more important than ever to ascertain bow legis¬ lators stand on a lot of other things, in addition to the elimination of the tax.
Many exhibitor leaders are on record as saying that if the Department is successful, they might as well all go out of business. Protests should not only be sent to Attorney General McGranery but to each legislator pointing out the unfairness of the action.
The time to do this is now.
A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publica¬ tions, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New’ York office: 1600 Broadway, New York 19. West Coast Representative: Paul Manning, 81 13 Vi West Fourth Street, Los Angeles 48, California. Jay Emanuel, publisher.: Paul J. Greenhalgh, general manager; Herbert M. Miller, editor; A. J. Martin, aavertising manager; Max Cades, business manager; Marguerite Gibson, circulation manager; George Nonamai-.er and Mel Konecoff, associate editors. Subscription rates: Each of six sectional editions (New England, New York State, Philadelphia— Washington, Southern, Mideast, Midwest— Western): one year, $2; two years, $3.50; three years, $5. International edition: one year, S2.00 in United States and pos¬ sessions, $3.00 in Canada and Pan-American countries, S5.00 in all other countries. General edition/ one year, $7.50 in United States and possessions, $10 in Canada and Pan-American countries, $15 in all other countries. Address all correspondence to the Philadelphia office.