We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Vol. 18, No. 14
August 6, 1952
IN HOLLYWOOD WALT DISNEY SHOWS PAUL MANNING, EXHIBITOR COAST REPRESENTATIVE, A SAMPLE OF "STORY OF ROBIN HOOD" ADVERTISING.
Ingenuity, Programming, and High Quality Pay Off
Walt Disney, By Daring In Production, Is Meeting The Challenge Of The Nation’s Boxoffices
while only 30 minutes in length, are prov¬ ing today their draw.
Right now, he is thinking ahead past the first of 1953, when he will have as his next all-cartoon feature, James Barrie’s fascinating “Peter Pan.”
Disney himself is thinking beyond “Pan”, and to a companion “True Life Adven¬ ture”. He is concentrating now on “Bear Country”, which he feels will be the ideal subject to go with the Barrie fantasy. He will also have another car¬ toon “special” to round out the show.
He knows he can only offer such a pro¬ gram to an exhibitor but he certainly has as much at stake as an exhibitor in developing a complete show which would bring commensurate returns to the boxoffice. After all, “Peter Pan” will cost over $3,500,000 to produce, and it’s a certainty he is one of the few producers prepared to gamble such a vast sum on any picture these days.
Manning and producer Disney talk over some matters in connection with "Story of Robin Hood", released through RKO, with the back¬ ground showing some honors Disney has won.
THESE are days when showmanship ingenuity, thought in programming, and high quality of product is more essential than ever to insure boxoffi.ce returns profitable for the men who make pictures and for those who exhibit them. Always a leader in his field, Walt Dis¬ ney is one producer who is really trying to find the key to boxoffice success by daring in production and concerted effort in selling through every exploitation channel open to him.
When he made “Snow White And The Seven Dwarfs” as the first all-cartoon feature, there were those who felt the risk would never pay off. Yet, on its third time in release, “Snow White” this year is still rated among the first 10 boxoffice successes.
Three years ago, he foresaw that the public could be intrigued only by some¬ thing new, and he came up with his series of “True Life Adventures”, which,
8