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SS-2
STUDIO SURVEY
20th-Fox’s “Sailor” Has Its Bow In Richmond, Va.
General of the Army George C. Mar¬ shall, producer Frank McCarthy, and star Jeffrey Hunter headed a delegation of civic, diplomatic, and military notables to the Byrd, Richmond, Va., for the Ameri¬ can premiere of 20th-Fox’s “Sailor Of The King.”
The gala event, designated a charity performance with all proceeds going to the Sheltering Arms Hospital, drew thousands of persons to the theatre to catch a glimpse of the many celebrities. The entire event was broadcast and tele¬ cast from the front of the theatre to residents of Virginia. Debutantes and subdebs acted as hostesses.
The premiere climaxed five days of city and state celebrations heralding “Sailor Of The King”, produced by McCarthy, one of Richmond’s native sons. Following his arrival with Hunter, starring in the film, his crowded schedule included a visit to the state capitol; an appearance at City Hall, where he and Hunter re¬ ceived the keys to the city, an honor bestowed previously to only the Lord Mayor of Richmond, England; radio and television interviews; press and exhibitor luncheons; an autograph party; a Rotary luncheon, and a tour of the city and McCarthy’s old haunts accompanied by photographers and reporters.
After the Richmond premiere, the two Hollywood personalities embarked on a six-city tour of Virginia to publicize the screen adaptation of the C. S. Forester novel. They visited Williamsburg, Lynch¬ burg, Roanoke, Lexington, Harrisonburg, and Winchester, accompanied by Hal Marshall, 20th-Fox exploitation represent¬ ative. In Lexington, they visited with General William Milton, Jr., Superin¬ tendent, Virginia Military Institute. The junket served to make many friends for the industry, and got “Sailor Of The King” off to a flying start in this country as the result of the publicity breaking the national wires and syndicates.
Among the distinguished guests paying tribute to Frank McCarthy, producer of 20th-Fox's "Sailor of the King," at a combined Rotary-Kiwanis luncheon prior to the American premiere at the Byrd, Richmond, Va., are General of the Army George C. Marshall, left; Robert H. Scott, British Minister, third from left, and Major General W. H. Milton, Jr., VMI superintendent.
Also held prior to the American premiere of the 20th-Fox adventure film was a Rotunda Club dinner, and seen, left to right, are Vice-Admiral Sir William Andrews, General Marshall, and Mrs. Walter T. Williams, Jr., chairman of the women's board, Sheltering Arms Hospital. The hospital received all proceeds from the big, gala opening which drew thousands.
Producer McCarthy and Jeffrey Hunter, starring in the film, arrive at the Byrd for the premiere.
Hunter and McCarthy are honored at a press luncheon at Miller and Rhoads Department Store.
Hunter and McCarthy visit 95-year-old patient Mrs. Emily Lowry at Sheltering Arms Hospital.
Hunter and McCarthy participate in a television interview with Johnny Shand, WTVR, Richmond, the day before the bow of "Sailor of the King."
The combined Rotary-Kiwanis luncheon welcomed McCarthy, a native son of Richmond, and Hunter to the premiere site prior to the gay opening.
EXHIBITOR
September 2, li)53