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A New Approach . . . And an Outdoor Theatre with Indoor Comfort
At left is a view of the Joy Drive-In's entrance through the screen tower, an innovation which enables the theatre to use its tower most advantage¬ ously as a patron-attracting facade, and gives patrons a stronger feeling of entering a theatre of the conventional type. The comfortable walk-in section
Illustrative of the many refinements which over the years have helped boom outdoor exhibition into the realm of big business are the two examples shown above. One picture shows the entrance to the Joy Drive-In, operated by Joy The¬ atres, New Orleans. With the entrance to the theatre through the screen tower, patrons enjoy more of a sense of going to a theatre rather than just parking their
of the El Rancho Drive-In, San Jose, Calif., seen at right, seats 163 patrons, is heated, and air conditioned, and sound-proofed. Said to be the first out¬ door theatre to have a walk-in seating section, the El Rancho attracts a greater percentage of attendance per car than it would without this section.
close proximity to the manager’s office.
Commodious walk-in seating facilities, another recent refinement, are shown as they exist at the El Rancho, San Jose, Cal., said to be the first outdoor theatre with such a seating section. Seating 163 patrons in high quality chairs, the glassenclosed auditorium is heated, air-con¬ ditioned, and sound-proofed. With such facilities, higher attendance results.
car on a lot equipped with a movie screen. Highly advantageous use of the screen tower back as an attractive board mount and as an imposing facade is also afforded by this unusual placement of the en¬ trance. Moreover, control of traffic and the elimination of headlight glare are made easier. Another important feature of the through-the-tower entrance is the consequent positioning of the boxoffice in
IllUaiiH!;
INCREASES BOXOFFICE 33 Vs <Fb
DRIVE-IN OPERATORS REPORT MT MINIATURE TRAINS INCREASE BOXOFFICE RECEIPTS AS MUCH AS 33V3% CONCESSION RECEIPTS AS MUCH AS 50%
Typical of the success of MT Installations is this report from Mr. S. L. Oakley, vice-president and general manager of the South Park Drive-In Theatre, Beaumont, Texas.
G-16 LIMITED . . . South Park Drive-In Theatre, Beaumont, Tex.
MT MINIATURE TRAINS
"From the time the Miniature Train went into operation in March 1951, to the close of the summer season, boxoffice receipts
ANY SIZE. ..ANY LOCATION AND ANY PRICE RANGE
increased 33V3% . . . concession receipts increased 50%.'
MINIATURE TRAIN CO.
RENSSELAER, INDIANA
MADE BY THE WORLD'S LARGEST EXCLUSIVE MANUFACTURERS OF MINIATURE TRAINS
FOR COMPLETE DETAILS ON THE BOXOFFICE BUILDING MT MINIATURE TRAINS — WRITE TODAY TO: DEPT. E
Apnl 2, 1952
PHYSICAL THEATRE DEPARTMENT of EXHIBITOR
PT-11