The Exhibitor (1952)

14% Rise Reported In Film,E quipmentE x ports Washington — Preliminary statistics of the Bureau of the Census reveal that 1951 exports of motion picture films and equip¬ ment amounted to $27,547,416, about 14 per cent higher than the 1950 exports valued at $24,116,022, Nathan D. Golden, director, motion picture and photographic products division, NPA, announced re¬ cently. Noteworthy in this increase was the much higher export of 35mm. feaure films and increases in exports of 16mm. films and equipment during 1951. The continued increase in foreign shipments of 16mm. films, cameras, and projectors, is an indi¬ cation of the much larger use of 16mm. entertainment films reported throughout the world. Exports of 16mm. feature films and 16mm. cameras and projectors were higher than have ever been recorded for these classifications. Exports of unexposed (raw stock) motion picture film amounted to 298,028,808 linear feet, valued at $7,095,959 in 1951, compared with 319,096,985 linear feet, valued at $6,208,500, in 1950. Total exports of motion picture equip¬ ment, including cameras, projection equip¬ ment and sound equipment, were valued at $10,399,599 in 1951, about 8 per cent higher than 1950 exports, valued at $9,593,478. The biggest factor in this increase was the ex¬ port of 6,353 16mm. cameras and 10,087 sound 16mm. projectors, the largest exports recorded for these two items since sepa¬ rate export classifications were estab¬ lished in 1941. Drive-In Equipment Supplier Reports On Screen Coating If a patron watches a picture on the screen that irritates his eyes or distorts the image, he may not be a patron for long, and when attendance begins to de¬ cline, the exhibitor may be unaware that a poor screen is the cause. A picture can be no better than the screen on which it is projected, and the screen can be no better than the construction behind it. All must be properly planned and built. When one prominent supplier of drivein equipment decided to supply coating for outdoor screens it fii’st made extensive inquiries to discover what was needed to get the best possible definition of image. Projectionists in various parts of the country were questioned as to their exact needs in drive-in projection. An analysis of the information received revealed that “just any old paint” could not be used without running into serious difficulties. The company, DIT-MCO, Kansas City, listed all the screen coating qualities essential to ideal outdoor projection such as durability, dead flat whiteness, etc., and them called a meeting of its production staff to determine how to produce a screen coating embodying as many of the required qualities as possible. It was found that titanium oxide when blended with other ingredients produced a snow-white, non-glaring finish. Experi¬ mental installati(&is were made in every section of the country to assure satis¬ factory results in various climates. When consistently satisfactory results were re¬ ported, the product was ready for market. New Products (Continued from page PT-10) Refreshment Vending Cart The Buffeteria, a compact concession stand on wheels, is a recently introduced product of the Walky Koffee Company. Wichita, Kans. Of all-steel, spot welded construction with a baked enamel finish, the Buffeteria embodies a burner for warming hot dogs and popcorn, and two cold compartments, for beverages and ice cream. The Buffeteria, a concession stand on wheels, is a product of the Walky Koffee Company. It has compartments for hot dogs, popcorn, ice cream, soft drinks, and various other items. Designed to speed up the daily cleaning chores at drive-ins, Poblocki and Sons' Handy Andy debris cart is a 24-inch metal basket on wheels. The basket can be detached, used as an incinerator. Debris Cart Poblocki and Sons, Milwaukee, re¬ cently put on the market its Handy Andy utility carrier, designed to speed up the daily cleanup in drive-ins. The cart is a light, all-steel carrier easily pulled from ramp to ramp, where its 24-inch metal basket stands ready to receive all debris. When filled it can be quickly pulled to the rubbish-burning area. If desired, refuse can be burned in the basket, which is easily demountable, while the user continues with a second basket on the cart. Open construction of the basket allows fire to burn freely. K-HILL "DRIVE-IN THEATRE' INEXPENSIVE . ACCURATE . TRAFFIC COUNTER QUICKLY INSTALLED To count is to control To control is to profit KNOW How many cars are inside. How much space is available. How many sandwiches to make. How much corn to pop. How many tickets are sold. How each day's totals compare. Note tubes on each side of ticket office. Counter inside. REGISTERS EVERY CAR Send for complete information or contact your jobber K-HILL SIGNAL CO., INC. — UHRICHSVILLE, OHIO VSound Screen CRYSTAL BEADED • FLAME-PROOF VOCALITE SCREEN CORP. EQUIPMENT & SUPPLIES /or Tfjeafre //eec/f NAT ETIONAL^ • I • Stm^lea • publo "SCREEN WHITE" (DRIVE-IN TYPE) per U. S. GAL. NATIONAL THEATRE SCREEN REFIN. CO. 129 ZENNER ST., HU 3673, BUFFALO 11, N. Y. OUTDOOR REFRESHMENT SERVICE from Coast to Coast over 1/4 Century Refreshment Service for DRIVE IN THEATRES Atyril 2, 1952 PHYSICAL THEATRE DEPARTMENT of EXHIBITOR PT-15