The Exhibitor (1953)

EP-10 EXTRA PROFITS Popcorn Processors Association Favors Organizing One Group After a thoughtful consideration of the preliminary recommendations of the Pop¬ corn Industry Organizing Committee toward the formation of one united trade association to advance the common, law¬ ful purposes of its many component segments and to promote and safeguard the interests of the industry as a whole, the Popcorn Processors Association, at its annual membership meeting in Chicago, indicated that the development of such an organization, to coordinate the industry’s resources and its efforts was a wholesome movement within the industry. The association membership expressed an interest in the future developments of the unification proposal, according to Martin B. Coopersmith, chairman, Pop¬ corn Industry Organizing Committee, and Thomas J. Sullivan, executive vice-presi¬ dent, NAPM, and secretary to the committee. The next step of the committee will be to secure a preliminary reaction from the other segments, of the industry that will constitute the active and associate mem¬ bership. In the former classification are, in addition to the popcorn processors, wholesale, manufacturers, theatre opera¬ tors, retail store poppers, jobbers of pop¬ corn and supplies, brokers of popcorn and supplies, and equipment manufacturers (popcorn). The associate members will include suppliers of glass, bags, boxes, popping oils, salt, metal containers, flavor¬ The Orange-CRUSH Company, Chicago, recently announced the appointment of Clifford L. Keefer, formerly central region district manager, to assistant sales manager, fountain division. ings, and services to the popcorn industry. The summary of recommendations pre¬ pared by the Popcorn Industry Organizing Committee following the meeting was also one of the subjects for discussion at a series of regional popcorn meetings spon¬ sored by the National Association of Pop¬ corn Manufacturers. The first two meet¬ ings of this series were scheduled recently in New York City and in Philadelphia. Architects drawing the “Master Blue¬ print” for the future overall industry association, which would serve the $375 million popcorn industry, met earlier in Chicago, and exchanged ideas on how to unify all segments under an equal voting and representation plan. The special com¬ mittee headed by Coopersmith, The Marjack Company, Washington, D. C., also discussed integrating and coordinating all industry efforts and resources behind a “master association” whose program would be aimed at reaching a billion dollars in retail sales for the popcorn industry. Chairman Coopersmith had this com¬ ment to make following the conference, “The members of this committee, repre¬ senting every segment of the popcorn in¬ dustry, pinpointed their individual group needs, and offered constructive suggestions for the creation of an overall industry association which would be truly repre¬ sentative of the popcorn industry. I can report definite progress has been made toward mutual understanding of our re¬ spective problems.” Committee members who attended were William E. Smith, Popcorn Processors As¬ sociation, Chicago; Dave C. Evans, Gold Medal Products Company, Cincinnati, Ohio; Louise Wesson, Video Independent Theatres, Oklahoma City, representing Van Myers, Wometco Theatres, Miami, Florida, who was not able to attend; Syd Spiegel, “Super-Pufft” Popcorn Limited, Toronto, Ontario, and A. J. Villiesse, Villiesse Sales Company, Wilmette, Ill. The work of this special committee does not in any way prejudice the interests of existing associations, The National Asso¬ ciation of Popcorn Manufacturers and The Popcorn Processors Association. Those associations will continue to function reg¬ ularly in accordance with their consti¬ tutions and by-laws until such time as their respective memberships vote other¬ wise. with a DARI-DELITE Soft Ice Cream Franchise! A DARI-DELITE stand, located in your theatre hold-out or parking area brings amazing profits. Profits from morn' 'til night. Anyone can operate a DARI-DELITE stand. All you need is a small piece of property facing sidewalk or road traffic. Successful operators are now earning $7000 to $15,000 in one season. You can too. PROTECTED FRANCHISES NOW BEING ISSUED . . . FOR FULL INFORMATION WRITE DARI-DELITE INC., 1524-E 4th Avenue, ROCK ISLAND, ILLINOIS EXHIBITOR February 11, 1953