The Exhibitor (1953)

EXHIBITOR NT-1 Penna. Board Warns On Advertising Misuse PHILADELPHIA — A warning re¬ garding use of banners, posters, and advertising material was sounded last week by the State Board of Censors. In a notice to exchanges and ex¬ hibitors, the board declared: “The State Board of Motion Pic¬ ture Censors in Pennsylvania has been deluged with complaints and protests regarding any and all sensa¬ tional advertising in connection with motion pictures. The trend has been to lurid sensationalism, especially in newspaper advertising, and usually of material not contained in the films. We quote Section 21 of the Act to advise that the Pennsylvania State Board of Censors continues to exercise its full powers to eliminate from films and advertising anything which is indecent, immoral, not moral: ‘Regulation of banners, posters, and advertising matter Section 21. No banner, poster, or other like advertising matter shall contain anything that is immoral or improper. A copy of such banner and poster shall be submitted to the board.’ “LTnless we have your full coopera¬ tion in this matter, we will move at once to the full extent of the law.” STEWS or THE — Philadelphia Crosstown Isadore C. Wiernik, 50, manager, S-W Strand, for the past 25 years, died in Temple University Hospital following an automobile accident in which an army ambulance collided with his car. Lawrence Leopold, his assistant, was injured. The trade mourns his loss. Funeral services for Herbert Lubin, 66, industry pioneer, were held at Morris Rosenberg’s Sons funeral parlors. Burial was in Alliance Cemetery, Norma, N. J. Lubin, who died in Cedars of Lebanon Hospital, Hollywood, after a long illness, started in the motion picture business in Philadelphia in 1916 when he helped organize Metro Pictures Corporation. Years later, as president, Associated Pictures Corporation, he headed a group which built the $7,000,000 Roxy, New York City, at that time the largest thea¬ tre in the country. One year later, in 1927, along with his associates he sold the theatre to Fox Theatres Corporation. After that he retired, but in 1930 went back to Hollywood and the industry again. He is survived by his wife and four sons. Conferences on promotion and sales of Dari-Delite soft ice cream franchises were held here. Attending were Bill Levin, Dari-Delite, Rock Island, Ill., and not just a carton of popped corn * not just delicious popcorn * a new package that gives your customers EXTRA value, EXTRA pleasure, EXTRA fun— ★ HERE'S A POPCORN BOX THAT WILL BE TAKEN HOME! ★ HERE'S THE PROVEN PACKAGE TECHNIQUE THAT SOLD HUND¬ REDS OF THOUSANDS OF CEREAL BOXES! ★ HERE'S ADDED PROOF ON WHY BERLO MERCHANDISING METHODS DELIVER THE HIGHEST PER CAPITA GROSSES IN AMERICA! Let BERLO'S 40 years experi¬ ence give you airtight cash control, better service, and supervision — GREATER NET PROFIT! GAMES PUZZLES CORNY JOKES QUIZZES ■ VENDING COMPANY 333 S. BROAD STREET, PHILADELPHIA 7 , PA 1 February 11, 1953 PHILA.-WASH