The Exhibitor (1953)

\N EXHIBITOR organization in the mideast has come up with a suggestion. It seems that during the had weather, radio and TV start blasting, “The police say that the roads are very slippery, so stay home, don’t go out tonight.” It has been suggested that instead of that advice, the advice he: “If you must go out tonight, walk to the nearest movie.” Generally, it is pointed out, t lie police warnings are for state highways, not local traffic. If the exhibitors could get the radio and TV sta¬ tions to change their spiel, it would really he an accomplishment. ★ THE CASE for an enlightened age re¬ ceived a setback in a midwestern com¬ munity where, in appearing against grant¬ ing a permit for a drive-in, a pastor declared that he knew of one town where 30 high school girls were “unable to graduate because they were pregnant, and that they traced this to attendance with hoy friends at drive-ins.” Our corre¬ spondent failed to note whether actual proof was furnished. ★ THIRD DIMENSIONAL note of the week concerns a female patron who, when ollered the necessary Polaroid glasses, de¬ clared. “I’ve never worn glasses and I won’t now.” She sat through the whole show, too, without putting any on. ★ MOST of those theatres which discon¬ tinued regular admissions and accepted “contributions” as their way of fighting the federal admissions tax have ended the practice. — H. M. M. INDEX Vol. 49, No. 16 February 18, 1953 Section One Editorial . 3 Feature Article — “They Got Along Swimmingly” . 5,6 New York News Letter 8 The International Scene 14 The Score Board 15 People . 15 This Was The Week When . 16 What’s New In 3-D 17 In The Newsreels . 18 Studio Survey . SS-1 — SS-4 Section Two The Servisection . SS-1 — SS-8 _ THE COVER PHOTO _ Mermaid Kathryn Reed poses with some admiring gentlemen during a cocktail period of the swim party at the Pittsburgh A. A. Noted, left to right, are John J. Maloney, MGM; Max Shabenson, MGM; Miss Reed, and Ralph Pielow, MGM. Vol. 49, No. 16 February 18, 1953 UA — A Two-Year Record It doesn’t seem possible that so much could happen in such a short period, hut the simple fact is that this week marks the second anniversary of the advent of Arthus Kriin and associates into the affairs of United Artists. On Feb. 15, 1951, the new group took over control of the organization, and prominent since then in the rise of the new UA have been such industry stalwarts as vice-presidents William J. Heineman and Max E. Youngstein, chairman of the hoard Robert S. Benjamin, vice-president Arnold Picker, and partner Matthew Fox, who, along with President Krim, have held the reins firmly and with a steady hand. The UA record in the 1951-53 period is one of marked progress, first the march from the red into the black ami since then consistently upward. It hasn’t been an easy road, hut it has always been progressive, and along the way the company has managed to distribute shows which have not only garnered critical applause hut profits for the company and the exhibitors who played them. Currently, the lads at UA arc enthused because they are distributing “Bwana Devil”, the first 3-D feature and the one which has caused all the commotion. UA points to the fact that its acquisition is another indication of its pioneering spirit anti dynamic tone in operation. On the occasion of the second birthday of the current opera¬ tional group of a company which has been in existence for many years, it is a pleasure to wish Messrs. Krim, Heineman. Youngstein, Benjamin, Picker, Fox, and all their employes the best for a job well done. A JAY EMANUEL PUBLICATION, founded in 1918. Published weekly by Jay Emanuel Publica¬ tions, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York office: 1600 Broadway, New York 19. West Coast Representative: Paul Manning, 8113Va West Fourth Street, Los Angeles 48, California. Jay Emanuel, publisher; Paul J. Greenhalgh, general manager; Herbert M. Miller, editor; A. J. Martin, advertising manager; Max Cades, business manager; Marguerite Gibson, circulation manager; George Nonamaker and Mel Kone coff, associate editors. Subscription rates: Each of six sectional editions (New England, New York State, Philadelphia— Washington, Southern, Mideast, Midwest— Western): one year, $2; two years, $3.50; three years, $5. International edition: one year, $2.00 in United States and pos sessions, $3.00 in Canada and Pan-American countries, $5.00 in all other countries. General edition: one year, $7.50 in United States and possessions, $10 in Canada and Pan-American countries, $15 in all other countries. Address all correspondence to the Philadelphia office