The Exhibitor (1953)

Record Details:

Title:
The Exhibitor
Date:
1953
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Feb-Apr 1953) General Edition
Leaf #:
000186
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
July 25, 2024
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A Check the figures . . . look at the tremendous increase in the cost of your daily living needs. According to the Bureau of Labor Statistics, food has soared upward 133.2% . . . house fur¬ nishings, up 105% . . . clothing, up 102.3% . . . fuel, up 47.6% . . . rent, up 42.4% during the 1939-1952 period. You'll find the same increases in your theatre's operating costs . . . with carpet, up 120% ... projection equipment and supplies, up 115% ... printing, up 90% ... and all costs [Dj ranging almost twice what they were a dozen years ago. Compare this with the negligible increase, IF ANY, you've given NSS, for your trailers and accessories, during this very same period of skyrocketing expenses. Yes, weigh the facts and compare . . . compare all your costs with the LOW COST, Service-with-a-smile Policy of the Prize Baby. nanonm, \Ot€€/i service V y PR/Zf BPBY Of TH( WOUSTRY