The Exhibitor (1953)

18 EXHIBITOR Alfred Hitchcock, right, director of Warners' "I Confess," recently attended the gala openings of the film in Canada, and is seen greeting H. M. Masters, left, Canadian sales manager for Warners, and George Ganatakos, president, United Amusement Corporation, Canadian circuit. Col. Releases Baseball Short New York — Columbia will release “Legion At Bat”, a one-reel sport film dealing with American Legion junior base¬ ball, it was announced last week. The short was produced and directed by Emer¬ son Yorke, who, for many years, in addi¬ tion to his independent film production activity, has been of the guiding figures in juvenile baseball and a pioneer of Little League Baseball. Columbia plans to release the film in late March or early April, backed by a joint ColumbiaAmerican Legion promotion and exploita¬ tion campaign unique in the shorts field. Zukor Dinner Committee Grows New York — Leading exhibitors and cir¬ cuit executives last week accepted invita¬ tions to join the sponsoring committee for the Adolph Zukor Golden Jubilee Dinner on March 4 at the Waldorf-Astoria. Industry trade press editors and pub¬ lishers also have united to throw their full influence behind the dinner, com¬ memorating the 50th anniversary of the opening of Zukor’s first penny arcade on Union Square. Republic Profit Up New York — It was reported last week that Republic had a net profit of $759,604 in the fiscal year ended on Oct. 25, an in¬ crease of $113,200 over the previous 12 months. Gross revenue dropped from $33,409,613 to $33,085,511. Herbert J. Yates, Republic president, in a statement to stockholders, said that income from abroad was maintained at a satisfactory level last year. Beverly Opens New Unit New York — New offices of Beverly Pic¬ tures’ new subsidiary, Television Exploi¬ tation Company, were opened last week by Oliver A. Unger, president, Beverly Pictures. Other officers are: Seymour Scott, treasurer; Harold Goldman, national sales director, and Milton Gettinger, counsel. MANAGER Aggressive, alert for drive-in theatre— Eastern Shore. Position on 12 month basis if desired. Give all qualifications and experience in letter to BOX 126 EXHIBITOR, 246-48 N. Clarion St., Phila. 7, Pa. The Tip-Off On Business (The Tip-Off on business is a record of how pictures are grossing in various parts of the country. The rating given the pictures (see key) is a cross section of reports received from the field, and presents a summary of various types of runs. Inasmuch as the rating given cannot constitute the business of each individual engagement, an attempt is made to present a general average. By studying the ratings, which are constantly kept up-to-date in accordance with newer information, exhibitors will be able to guide themselves in buying and booking. — Ed.) KEY TO "THE LITTLE MEN" RATINGS: (FEBRUARY 25, 1953) iCj till Swell, topnotch, record-breaking or X K X X close to it in all types of houses. • # Just fair, nothin; ir : X X dinary, returns 1 out of the or about average. r*«j e • • Good, although not breaking the EXE walls down, but solid returns. [| j • Disappointing, way below the average expected, decidedly off. The Week's Newcomers MOULIN ROUGE (121m.) fi (u-A) y Baaaa lAAA ANGEL FACE (91m.) fj (RKO) § Saa NEVER WAVE AT A WAC H (87m.) (RKO) y GUNSMOKE (79m.) T (U-l) | Baa NIAGARA (89m.) (20th-Fox) Saaa JEOPARDY (69m.) fj (MGM) im PLYMOUTH ADVENTURE H (104m.) (MGM) ■ Baa PETER PAN (76Vzm.) (RKO) | HAM) RUBY GENTRY (82m.) H (20th-Fox) y Baaa THE SILVER WHIP (73m.) H (20th-Fox) U Baa STOP, YOU'RE KILLING ME H (86m.) (WB) U Baa THE STOOGE (100m.) H (Paramount) lAAA THE BAD AND THE BEAUTIFUL fi (118m.) (MGM) y Baaa TONIGHT WE SING (109m.) Pj (20th-Fox) n • ♦ i 1 AAA THE BLAZING FOREST (91m.) f“i (Paramount) Baa TREASURE OF THE GOLDEN |j CONDOR (93m.) (20th-Fox) U BAA THE CLOWN (92m.) H (mgm) y Baa Continuing THE FOUR POSTER (103m.) (Columbia) i aa ABOVE AND BEYOND (122m.) (“i (mgm) y Saaa THE JAZZ SINGER (108m.) ["I (wb) y Baa ANDROCLES AND THE LION f“3 (98m.) (RKO) ■ Baa THE LAWLESS BREED (83m.) H (u-i) y Baa BREAKING THE SOUND fi BARRIER (109m.) (UA) U Baaa THE MAN BEHIND THE GUN (“i (82m.) (WB) y Baa BWANA DEVIL (87m.) fl (UA) | lAAAA THE MISSISSIPPI GAMBLER Hj (98m.) (U-l) y Baaa COME BACK, LITTLE SHEBA fi (99m.) (Paramount) Saaa THE NAKED SPUR (91m.) (mgm) y 3 AAA GIRLS IN THE NIGHT (82m.) "S (U-l) j Baa THE REDHEAD FROM WYOMING H (80m.) (U-l) y SAA HANS CHRISTIAN ANDERSEN j"i (111m.) (RKO) ■ lAAAA THE STAR (89m.) H (20th-Fox) y Baaa INVASION, U. S. A. (74m.) H (Columbia) Baa THE THIEF OF VENICE (91m.) H (20th-Fox) y baa LIMELIGHT (141m.) I’d <UA) y Baa THUNDER IN THE EAST (98m.) fi (Paramount) Baa MEET ME AT THE FAIR (87m.) fl (u-i) y Baa TROPIC ZONE (94m.) H (Paramount) Baa February 25, 1953