The Exhibitor (1953)

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EXHIBITOR NT-3 Delaware Wilmington Stanley-Warner Corporation has been chartered at the corporation department of the office of Secretary of State John N. McDowell, Dover, Del. Its capital is five million shares with a par value of $5, and the resident agent is Corporation Trust Company. The new production-dis¬ tribution company to be known as Warner Brothers Pictures, Inc., was chartered a few days earlier, also capitalized at $25 million, to take over those phases of the present corporation of the same name. RCA’s sound man in this territory now is Charles H. Rush, Jr., 121 Alameda Avenue, Absecon, N. J., succeeding Robert E. Coble, Richardson Park, Del., transferred to Harrisburg, Pa. . . . Ben Shindler, manager, Ace, who had been on the sick list in Florida, was improved. Milt Young, Columbia exploiteer, was in working with G. Earl Smith, manager, Queen and Arcadia, on “Invasion, U.S.A.” . . . Lewis S. Black, manager, S-W Warner, was using 10-second “split” announcements on WDEL-TV for “The Jazz Singer,” and furnished tickets given away on the same station’s quiz show, “The Eyes Have It.” . . . Elizabeth G. Sholly, manager, Rialto, was using 20thFox’s transcribed spot announcements for “Ruby Gentry” on WILM. On the 3-D front, Edgar J. Doob, man¬ ager, Loew’s Aldine, reported good results from his ad campaign on “StereoTechniques Show No. 1,” and Louis S. Black, manager, S-W Warner, was pre¬ paring to play “Bwana Devil.” — H. L. S. Maryland Baltimore Manager Arthur Hallock, Paramount, observed “Boy Scout Week’’ with scout members on the stage pledging allegi¬ ance during a special performance. . . . Projectionist Charles Conner returned to the Paramount following illness. . . . Jack Levin, owner, Irvington, was vaca¬ tioning in Florida. . . . Frank Gibson, Sr., chief projectionist, Loew’s Century, is back from St. Agnes Hospital. . . . Richard Dizon resigned as assistant man¬ ager, Loew’s Century, to become manager of a Kansas City drive-in. Following an illness of about six weeks, Henry “Gus” Fey, Eureka projectionist, suddenly succumbed to a heart attack. . . . A visitor to the Allied Motion Picture Theatres Owners of Maryland was D. DeLauney, owner, State and the Carroll, Westminster, Md. . . . Leon Back, head, Rome Enterprises, traveled to New York to see Cinerama. . . . Rodney Collier, Stanley manager, extended the “Bwana Devil” engagement for a third week. Les Coulter moved from the Town to manage the reopened Hippodrome. His assistant is Kenneth Most. . . . Stanley Stern is the Town’s new manager, and Herbert Rollison is Stern’s new assistant. . . . John Voltz, Northwood publicity director, appeared on TV to plug the Variety Club’s charity wrestling show. . . . Walter Gettinger, owner, Howard, TRADE SCREENINGS Philadelphia MGM — (1233 Summer) Feb. 27, 2, “The Girl Who Had Everything” (Eliza¬ beth Taylor, Fernando Lamas, William Powell); March 5, 2, “Code Two” (Ralph Meeker, Sally Forrest, Keenan Wynn); 6, 2, “Dream Wife” (Cary Grant, Deborah Kerr, Walter Pidgeon); 9, 2, “Cry Of The Hunted” (Vittorio Gassman, Barry Sullivan, Polly Bergen). Paramount— (248 North 12th) Feb. 26, 2:30, “The War Of The Worlds” (Gene Barry, Ann Robinson, Lee Tremayne) (Technicolor); Feb. 25, 2:30, “Pony Express” (Charlton Heston, Forrest Tucker, Rhonda Fleming, Jan Sterling) (Technicolor). Warners — (230 North 13th) March 11, 2, “The Blue Gardenia” (Anne Baxter, Richard Conte, Ann Sothern) ; 13, 2, “Trouble Along The Way” (John Wayne, Donna Reed, Charles Coburn) ; 18, 2, “The System” (Frank Lovejoy, Joan Weldon, Dan Seymour). spent a weekend in New York. . . . Ted Kirwan, assistant, New, returned from a brief Manhattan visit. . . . George Payette, manager, Maryland, Hagerstown, Md., put up a new front for “Bwana Devil” at his theatre. — G.B. Cambridge Sam Newman, Schine’s Arcade, and his assistant, Paul Wise, for “Stars And Stripes Forever,” got the junior section of the American Legion Drum and Bugle Corps to march from the Legion home to the theatre, and then play both inside and outside the theatre. Cumberland Jack Pardes, Schine’s Strand, used an effective bally on “Something For The Birds.” He had an aide walk through town with a sign on his back and bird cages in his hand. The local radio station went for a contest whereby listeners were to submit bird names, one for each letter of the title. Passes were awarded winners. In conjunction with “My Pal Gus,” Pardes again used the radio station In a dog giveaway to the boy or girl sub¬ mitting the best letter on “Why I Want Gus For My Dog.” Federalsburg Pearl Bryant held a “Miss Valentine” idea at Schine’s Federal, a county-wide affair with one of the area newspapers cooperating. Two girls were selected from each high school in the county, and mer¬ chants all over the county gave prizes. The young ladies wearing evening dresses, and the selected “queen” were selected by the mayor, and reigned on Valentine’s Day. Leonardfown St. Mary’s was rented by William D. Mattingly and son for the annual spring show on farm life and the showing of films of the John Deer farming equip¬ ment. ... To promote “Torpedo Alley,” Park, Lexington Park, Md., the theatre had a lobby display loaned by the Patuxent River U. S. Naval Air Station. for your convenience... A LONGCHAMPS CREDIT CARD When entertaining a friend ... or lunching alone . . . you will find a Longchamps credit card a great convenience. You merely sign the check, and we bill you monthly. Write or telephone for your application for a credit card which may be used in any of our fine restaurants in Philadel¬ phia, Washington or New York. | RESTAURANTS lONGCHAMB I8th & Walnut Sts., Philadelphia 14th St. at New York Ave., N.W., Washington ( TO Convenient Locations In New York DRIVE-IN ★ EQUIPMENT ★ CONSTRUCTION a ENGINEERING & DESIGN SERVICE And Remember . . . More and more, day after day, the BIG SWING is to the more dependable — the higher quality. R . C . A * EQUIPMENT AND SERVICE ELMER H. BRIENT & SONS 925 NEW JERSEY AYE.. N.W. WASHINGTON, D. C. INTERESTED IN 3-D, CINERAMA or CINEMASCOPE? For expert Installation or information contact PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th Street Philadelphia 7, Pa, PROJECTIONIST WANTED First-run theatre in town 35 miles from Philadelphia has good spot for a projectionist. Please address BOX 124 EXHIBITOR, 246-48 N. Clarion St., Phila. 7, Pa. February 25, 1953