The Exhibitor (1953)

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The Kind Of Picture That Made This Business Great! It Will Make Your Business Great PARAMOUNT'S A * C0101* bV T TECHNICOLOR as Buffalo Bill JOSCPH as the adventuress Mugs as Wild Bill Hickok Directed by JERRY HOPPER Screenplay by CHARLES MARQUIS WARREN Based on a Story by Frank Gruber Produced by Nat Holt Campaign includes 4-color comic-section newspaper ads in 38 major markets, each tied to local engagement, and reaching total circulation in excess of 16 million. Watch the trade papers for important announcement of continent-spanning exploitation that will penetrate every boxoffice area ยป . , SMASH PARAMOUNT PRESELLING TIMED TO MAY DATES