The Exhibitor (1954)

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PHOTOGRAPH BY RICHARD BEATTIE To every Uncle in the whole wide world... uncles are more wonderful than any¬ body, and children can never have enough of them. When Uncles come to visit you, they bring you candy and presents, and they talk to you like you were a grownup yourself, and they let you do things your mother mostly won’t let you do. My favorite uncle is Uncle Ralph. He’s sick in the hospital with cancer, and people say that he is going to die because they found out about it too late. They say that only a miracle can save him, and you can’t expect miracles. But my father told me about an Uncle he had once (did you know fathers have uncles, too?) And this uncle was supposed to die for sure because he had something called diabetes. But he’s alive now, though he’s very old and lives in St. Petersburg, because they found something called insulin. Maybe somewhere scientists will find something that will save my uncle. Dad says they’re trying all the time and they’re making lots of progress, but they need more money. Last year, he says, people gave the American Cancer Society enough so they could spend almost $5,000,000 to try to find new cures for cancer. Dad says that is more than ever before, but it is less than four cents a year for each American. That doesn’t seem like much, because I get more than that for gumdrops, in just a week, when I’m good. I thought if all the other uncles knew about this, then they would send more than four cents — lots more. Won’t you — ? Please. American Cancer Society Cancer Man’s crudest enemy strike back Give gentlemen: ] Please send me free information on cancer. ' ] Enclosed is my contribution of $ . f to the cancer crusade. Name . Address . City . State . Simply address the envelope: CANCER c/o Postmaster, Name of Your Town