The Exhibitor (1954)

EXHIBITOR NT-1 JTMWI OF m ‘fwufSM delohia w Philadelphia Crosstown 20th-Fox’s “Night People” was pre¬ viewed at the Fox pi’ior to its regular opening. The annual dinner of the theatrical division, 1954 Allied Jewish Appeal, will be held on April 5 at the Variety Club headquarters. Guest speaker will be Samuel Rosen, executive vice-presi¬ dent, Stanley Warner Corporation. Dave Milgram became a happy grand¬ father for the second time when his daughter, Mrs. Erwin Bloom, became the mother of her second daughter. Grand¬ dad is very proud. Storecast Corporation of America’s supermarket FM system set Stanley Warner for spot schedules. Announce¬ ments are carried in Acme markets of American Stores via WGHF-FM in an effort to reach the supermarket shoppers via Storecast. The passing of Linton P. Martin, 66, drama and music editor, The Philadel¬ phia Inquirer, for the last 29 years, who died in Graduate Hospital after a long illness, was mourned by his friends in the trade. He is survived by his wife, Mildred Martin, motion picture critic, The Inquirer, and a daughter, Jean, by a previous marriage. Joseph Franks, 56, well known legiti¬ mate theatre treasurer, who transferred to the National, Washington, D. C., in 1952, died after a long illness. Vine Street Branch manager Ulrik F. Smith will be host at “Paramount Pictures Pag¬ eant,” invitational showing of three forth¬ coming films, to be held for area exhibi¬ tors at the SW Yorktown on March 29. The all-day session will open at 10 a. m. with a filmed greeting and introduction by A1 W. Schwalberg, Paramount Film Distributing Corporation president, and the showing of “Elephant Walk.” The afternoon screenings will get under way at 2 p. m. with a talk on film by Don Hartman, studio executive, “Only The Big Ones From Paramount,” and the screening of “About Mrs. Leslie.” At 4 p.m., “Knock On Wood” will be shown. At the 16th annual meeting of Allied Independent Theatre Owners of Eastern Pennsylvania, Inc., at the Broadwood Hotel, representatives of 150 theatres unanimously approved the action of the National Allied board in criticizing 20thFox on the forcing of stereophonic sound in connection with CinemaScope; plans of the national organization to relieve the product shortage by stimu¬ lating independent production; and the stock proxy plan of gaining control of some film companies. After a dutch treat luncheon, the session was devoted to a product analysis company by com¬ pany, as well as a report on equipment companies. A delegation attended a demonstration of the Tushinsky process in New York City. All nominees for members of the board of governors were elected. From Philadelphia for three-year terms, they are Ben Fertel and Morx-is Wax; from upstate Pennsylvania for a similar period, Jack Greenberg and Larry Woodin; and for alternate gover¬ nors for a one-year term, Mel Koff and Sam Segal, Philadelphia; Ray Nessly, York, Pa.; and Max Korr, Allentown, Pa. The next meeting, according to Sid¬ ney E. Samuelson, president general manager, will be held early in May in Hershey, Pa. Benny Glatz, in charge of censorship at MGM, became a grandfather again when, as he says, his number three son, William, had his first child, a girl. . . . Irene Goenner, Warners’ secretary, was back after her siege of illness. . . . Roy Sullender’s National Service Cor¬ poration is handling the buying and booking for the Sky Vu Drive In, Gratz, Pa., and the Ashley, Ashley, Pa. . . . Allied Motion Picture Theatre Service is handling the buying and book¬ ing for the Sandy Beach Drive In, Harvey’s Lake, Pa. Stanley Smithers, formerly with SW, is now connected with Tri-States Buy¬ ing and Booking Service. Joe Engel, Screen Guild, became a granddad when his daughter, Mrs. Harold Shapiro, gave birth to a daughter. Shapiro operates the Alden. Jack Green¬ berg, veteran exhibitor, also became a grandfather recently. The gals at National Theatre Supply are quite happy over the new office furniture. UA Anniversary Dinner Set For May 5 Philadelphia — It was learned last week that the 35th anniversary of the founding of th United Artists Corpora¬ tion will be celebrated on May 5 with a testimonial dinner attended by leading figures in honor of the company under the sponsorship of Variety Club, Tent 13. Jay Emanuel, publisher, Exhibitor, and prominent area exhibitor, is chair¬ man of the dinner committee. The celebration will be part of world¬ wide events celebrating the anniversary of United Artists and will be the only official dinner in the country. In addition to film executives, enter¬ tainment greats, and leading exhibitors, veteran members of the industry with 35 years or more of service will be among those attending the dinner. United Artists Corporation was formed on April 17, 1919. The partner-founders of ,the company were Mary Pickford, Douglas Fairbanks, Charles Chaplin, and D. W. Griffith. Of the original group, only Miss Pickford is still actively engaged in the affairs of the company. Present officers of the company are Arthur B. Krim, Robert S. Benjamin, Matthew Fox, Max E. Youngstein, William J. Heineman, Arnold Picker, and Seymour Peyser. Salesman Joe Schaefer is a special agent at Republic during the period in which branch manager Norman Silverman is away on vacation for two weeks. Silverman is attending the Variety Clubs POL AMATE Announces the New Folding Type Superior All-Plastic 3-D GLASSES Style Comfort Clear View Available now thru HIGHWAY EXPRESS LINES, INC. 1638 Third Street, N. W. 236 N. 23rd Street Washington, D. C. Philadelphia 3, Pa. DuPont 7-7200 LOcust 4-0100 March 24, 1954 PHUjL-WAIX.