The Exhibitor (1954)

r THE EDUCATIONAL NOTE of the week was sounded by John Fiinn, Allied Artists director of advertising and publicity, who, in the course of setting up campaigns for “Riot in Cell Block 11,” has paid visits to six jails throughout the country. ★ THE EASTER SEASON in many parts of the country will again find many drive-ins being used as the scene of sunrise services on Easter Sunday. ★ A SOUTHERN MANAGER rigged up a device whereby culprits breaking into his office “tripped” the phone, thus ringing the phone in his home, alerting him to what was going on. ★ A MIDWESTERN businessman who is also a movie fan sends more than 100 cards each month to friends urging them to see certain films and also suggesting they send cards to their friends. ★ WHEN a young lady seeking a job in a theatre told the manager that “I can’t stand staying home any more watching TV,” she got the job. ★ WHEN THIEVES broke into an eastern theatre, the double bill was “Money From Home” and “Go, Man, Go.” I N D i X Volume 51, Number 23 April 7, 1954 Section One Editorial . 5 Feature Article — “He Not Only Makes Them, But Sells Them” . 6, 7 New York News Letter 8 The International Scene 14 This Was The Week When 18 In The Newsreels 19 People . 20 The Score Board . 20 Better Management . 22 Extra Profits . EP-1 — EP-12 Section Two The Servisection . SS-1 — SS-8 Section Three Television Check-Up List Pages 1-20 THE COVER PHOTO Walter Wanger, right, producer of Allied Artists' "Riot in Cell Block 11," is seen at a recent luncheon held in his honor in Dallas on his ar¬ rival there for the premiere. With Wanger is Sam Landrum, Jefferson Amusement Company. Volume 51, Number 23 April 7, 1954 Anothiir ]\few Subscriber Service It is not unusual for Exhibitor to pioneer. During its more than 35-year history, Exhibitor has been responsible for many innovations within the business. Many of them have originated within the organization; others have been adapted from systems which have been a part of the business. In all cases, Exhibitor has made history by introducing them as part of a motion picture trade journal. And now comes yet another important service, for in this issue of April 7, for the first time in any motion picture trade paper, industryites will find the first appearance, in complete, printed form, of a reference index to motion picture features that have found their way into free TV channels as competition to theatres which have to charge for the entertainment which they show on their screens. The futility of trying to capture admissions from such free entertainment is obvious. Even distributors will admit this. The subject is more fully covered in the explanation which is an important part of Section Three of this issue. Any new service can succeed only with the cooperation of those who must be served. Therefore, it would he appreciated if subscribers give their reaction to this “first” on the part of Exhibitor. Is the list sufficiently complete? Is it helpful in its present form? How can it be improved? In short, these are some things we would like to know. It is up to the subscriber to help us formulate future policy as regards publication, frequency, compilation, and any other changes. Your views are welcome. A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publica¬ tions, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York office: 229 West 42nd Street, New York 36. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenhalgh, general manager; Herbert M. Miller, editor; A. J. Martin, advertising manager; Max Cades, business manager; Marguerite Gibson, circulation manager; George Nonamaker and Mel Konecoff, associate editors. Subscription rates: Any one of the six sectional editions (NEW ENGLAND, NEW YORK STATE, PHI LADELPHI A-WASHINGTON, SOUTHERN, MIDEAST, or MIDWEST-WESTERN) and the INTERNATIONAL edition: $2 per year (52 issues); and outside of the United States, Canada, and Pan-American countries, $5 per year (52 issues). The GENERAL edition containing all local news forms from all editions: $7.50 per year (52 issues); and outside of the United States, Canada, and Pan-American countries, $15 per year (52 issues). Special rates for two and three years: on application. Please address all correspon¬ dence to the Philadelphia office at 246-48 North Clarion Street, Philadelphia 7, Pennsylvania.