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PRODUCER WALTER WANGER, AA'S "RIOT IN CELL BLOCK 11 " TOURS THE FEDERAL CORRECTIONAL INSTITUTION, SEAGOVILLE, TEX., WITH WARDEN COX.
He Not Only Makes Them, But Sells Them
Walter Wanger, Having Produced Allied Artists’ “Riot In Cell Block 11,” Made A National Tour
Neville Brand, featured in the film, visits the New York home office, and seen clockwise are Edward Morey, vice-president; John C. Flinn, publicity director; Brand; and Morey "Razz" Goldstein, general sales manager, examining special display material on the Allied Artists film.
ALLIED ARTISTS’ executives con¬ fidently predict that Walter Wanger’s “Riot In Cell Block 11” will be the company’s highest grossing film, and if successful premieres mean any¬ thing, they know what they’re talking about.
A minimum of 500 playdates was set for the film in its first three weeks of national release, backed by an extensive advertis¬ ing, publicity, and exploitation campaign utilizing newspapers supplemented by radio and TV plugs, handled by Terry Turner, General Teleradio Corporation executive.
John C. Flinn, director of advertising and publicity, handled the campaign as the film opened at the Mayfair, New York, and the Broadway Capitol, Detroit, fol¬ lowed by saturation bookings in Michigan, the southwest, and New England. Neville Brand, starring in “Riot,” participated in press interviews and radio and TV appear¬
ances in New York, Detroit, and Boston in advance of the openings and got plenty of attention.
A major part of the credit for the suc¬ cess of the film must go to producer Wanger, however. He crisscrossed the nation on behalf of the film, appearing in Chicago, Detroit, Boston, New Haven, New York, and Dallas, among other cities, met with exhibitors, was interviewed by the press, and explained much of the background of the film via radio, TV, and other media.
Wanger also visited penal institutions in all parts of the nation. His speeches stressed the research and authenticity which set his film apart from other prison features. The vigor of Allied Artists’ cam¬ paign on behalf of the film and the reports of holdover business wherever “Riot” has opened give President Steve Broidy and other executives plenty of reason for optimism.
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