The Exhibitor (1954)

MOTION PICTURE EXHIBITOR NT-1 Maryland Baltimore A safe containing $200 was stolen from the Capitol. At the opening of “Guys and Dolls,” Ford’s, was Samuel Goldwyn, who bought the film rights. It marked the fourth time he had seen the show. . . . Jack Whittle’s Avenue is to get new murals painted by artist Fenton Davis. Abel Caplan, owner, Westway, has taken over the Astor and is reopening the house which closed nearly a year ago. . . . Earle Bishop, assistant man¬ ager, Town, resigned. J. Lawrence Schanberger, owner, Keith’s, had Basil Rathbone in for a day to promote “Casanova’s Big Night.” . . . Tom Baldridge, MGM, screened “Julius Caesar” at the Valencia for school teachers. The film is coming to the Little. . . . Harry Ousterhout, night superintendent, Loew’s Century, is in a serious condition at Johns Hopkins Hospital from burns received during a recent fire in his home. Lauritz Garman, Uptown, and Milton Schwaber, Schwaber Enterprises, are on the honorary committee for the Phila¬ delphia Variety Club’s dinner scheduled for May 5. City Council’s ways and means com¬ mittee has a hearing scheduled on April 26 on a resolution calling for a stronger censorship law. Sydney R. Traub, chair¬ man, Maryland State Board of Motion Picture Censors, has been invited to attend. The resolution, now before City Council, was introduced by Councilman Ambrose Kennedy. It calls for “stronger and more effective laws’’ for the censor¬ ship of motion pictures. Jerome Robin¬ son, who represents Baltimore’s Fourth district in the House of Delegates, took the floor during the last session to say that Traub “has not done a very good job and is not temporamentally suited to head the board of censors.” _ Q jg Leonardtown Manager T. L. Harrison, Jr., Park and Plaza, Lexington Park, Md., along with John Levy, members, Lexington Park Volunteer Fire Department, had to leave their theatre posts to join in fighting large forest fires near Hollywood, Park Hall, Drayden, and Great Mills, all in Maryland. Pennsylvania Allentown Ward B. Kreag, Allentown Fabian Cir¬ cuit manager, announced that use of the Colonial, Henry Romig, manager, had been given during Holy Week for show¬ ing of “King of Kings” as a benefit for the Emmanuel Evangelical and Reformed Church. Harry Knowles, manager, Midway, stricken ill six weeks ago, returned home from the Allentown Hospital to continue his recuperation. He hopes soon to re¬ turn to the theater. Earl Arnold, manager, Fabian’s Rialto, completed two extensive pieces of promotion, with the assistance of Mrs. Arnold D. Heeney, Canada’s Ambassador to the United States, and Mrs. Heeney, were recently honored guests at a lunch¬ eon given by Jack L. Warner at War¬ ner’s coast studio. Seen here, left to right, are Doris Day, the ambassador, Virginia Mayo, Warner and Jeanne Crain. Arnold, assistant manager. Prior to “The Living Desert,” he sent out letters to all members of the Ministers League. They, in turn, distributed leaflets to Sunday School classes. He also was granted an unusual permission from John Cartwright, superintendent, public schools, to display window cards and stills in each of the schools. On a Satur¬ day morning prior to the opening of the show, he had a special screening, at¬ tended by 550 persons. Guests included the entire faculty of Muhlenberg and Cedar Crest Colleges, press, radio, mem¬ bers of the Board of Education, Scout leaders, and Den mothers. They distrib¬ uted 35,000 discount tickets for stu¬ dents and faculty. Manager Arnold’s most recent promotion was in the in¬ terests of his Easter week show, “Pinocchio.” He had a window in the F. W. Woolworth store. In the children’s book department of the store and basement, where the fish and aquarium section is located, he had left 2000 envelopes an¬ nouncing the Easter show, each with two pieces of Beechnut gum enclosed. These were distributed to children visit¬ ing those departments. In addition, 8,000 more envelopes with gum were distrib¬ uted at the schools. Berwick Paramount Decorating Company, Phil¬ adelphia, is refurnishing and redecorat¬ ing the Strand. Lebanon The Key Drive-In, on the ReadingHarrisburg, Pa., Pike just east of this city, reopened for the season. Children under 12 are admitted free. Muncy The Star-Lite Drive-In has been sold to Paul Shaffer, who also owns the Ly¬ coming Drive-In, Williamsport, Pa. Milgram Theatres, Philadelphia, is handling the buying and booking. Newmanstown The Newmanstown Fire Company, owner, leased the Joy, only theatre in eastern Lebanon County, to Warren Trate. Trate will operate the house on a seven-day a week basis following a stay in Florida, operating a theatre in that state. The fire company management had been operating the Joy only three TRADE SCREENINGS Philadelphia MGM — (1233 Summer) April 26, 2, “Flame and the Flesh” (Lana Turner, Pier Angeli, Carlos Thompson) (Techni¬ color) (Made in Italy). Warners — (Broadway) April 26, 11, “Dial ‘M’ for Murder” (Ray Milland, Grace Kelly, Robert Cummings) (WarnerColor) (3-D). days a week. Trate will have matinees on Saturday and Sunday, as well as night shows. Paoli Plans were announced by the realty firm of Malley, Smyth, and Walton for a $2,000,000 shopping center, including a theatre, on Lincoln Highway. There will be some 25 stores in the develop¬ ment. The tract is adjacent to the Paoli Inn. Reading A slight increase in admissions taxes collected by the city treasury in March from theatres and other sources in What are the facts about CANCER OF THE LUNG...? just 20 years ago, in 1 933, cancer of the lung killed 2,252 American men. Last year, it killed some 18,500. why this startling increase? Our re¬ searchers are finding the answers as rapidly as funds and facilities permit — but there isn’t enough money. doctors estimate that 50% of all men who develop lung cancer could be cured if treated in time. But we are actually saving only 5 % . . .just one-tenth as many as we should. why — ? Many reasons. But one of the most important is not enough money . . . for mobile X-ray units, for diagnosis and treatment facilities, for training tech¬ nicians and physicians. these are just A few of the reasons why you should contribute generously to the American Cancer Society. Please do it now! Tour donation is needed — and urgently needed — for the fight against cancer is everybody's fight. Cancer MAN’S CRUELEST ENEMY Strike back — Give AMERICAN CANCER SOCIETY 3-D? CINEMASCOPE? STEREOPHONIC SOUND? Ft expert Installation or informatlee contact PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 248 N. 13th Street Philadelphia 7, Pa. April 21, 195 i.