The Exhibitor (1949)

WHEREVER APPEARANCE At^NEATNESS C^ount I you’ll see LINTEX PAPER COLLARS & FRONTS Progressive Chains and Independents have found that Lintex Paper Collars and Fronts are conven¬ ient and economical. These collars and fronts are made from specially processed paper with a linen finish. When soiled they are thrown away. No laundry problems with Lintex. Made in wing or turn¬ down styles, f rents in plain or P.K. Photo Courtesy RADIO Cin MUSIC NALL NEW YORR Cin, M. Y. REVERSIBLE COLLAR CO. Ill PUTNAM AVENUE CAMBRIUEE. MASS. STUB ROD CONTROL BOX Records what happens between box office and door — every minute, every Kour, every day! Pays for itself in very short order! AUTOMATICKET^^^^^SYSTEMS Covered by U. $. Pott, ond Pott. Pend. For complete information write to: GENERAL REGISTER CORPORATION 36-20 Thirty-third Streetlont Island City 1,N.Y. THE AUTHORIZED SUfPir OEAlEt IN rOUl ARfAk PLASTIC COATING IS DEVELOPED Fire, Water and Wear Leave Coating Unmarred IN the face of all the printed matter that is being turned out about protective plastic coatings for chairs and walls — de¬ signed to last a couple of lifetimes — it may seem like willful repetitiousness to de¬ scribe still another. But theatremen know that these are hard to beat for any purpose requiring durability and washability, and that they are an agreeable compromise between spending a lot of money for new furniture and continuing to do business with dingy upholstery. For their benefit, a product called Ultrasol, which has recently been brought out by the Merrimac Division of the Mon¬ santo Chemical Company, is duly reported upon. It is, in fact, an unusually effective all-purpose vinyl resin coating. The real virtue of Ultrasol, however, is not so much its toughness and complete adaptability to scrubbing as its capacity the firm says, to render, fabrics absolutely flameproof. As any theatreman knows lighted cigarettes will burn most anything. Extremely Fine The commodity itself is made up of ex¬ tremely fine particles of vinyl chloride resin dispersed in an organic thinner. The solution is spread on either fabrics or paper and passed over by a knife blade. Tension of the material and angle of the knife, as well as the viscosity of the com¬ pound and speed at which the material moves over rollers, determines the thick¬ ness of the stuff. Fusion of the tiny resin particles into a strong continuous coating or film is com¬ pleted by means of a heat application up to three hundred and fifty degrees Fahren¬ heit. The finishing touch, however, is made only after the application of Ultrasol inks, which are in themselves vinyl-resin com¬ pounds. Since this newest Monsanto coating (15,000 formulas) comes in a large variety of colors and pastel shades (less garish than usual), matching it to almost any decorative composition, or finding a suit¬ able contrast, should be simple enough. The handsome product is embossed with a leather-like effect. It is eminently adaptable to practically any fabric — cotton sheeting, scrim, flannel, and sateens — and satisfactory when applied over a rub¬ ber or latex impregnated fabric, the manufacturers say. A binder coat is some¬ times employed with these last, though, for increased adhesion. S.O.S. Issues Equip. Catalog NEW YORK — A new 64-page cata¬ log covering every phase of motion picture theatre operation has recently been issued by S.O.S. Supply Corp. Sections of the catalog are devoted to equipment for auditorium, booth, drive-in theatres, electrical installa¬ tions, lobby, boxoffice, photography, portable and home movies, projection lighting, public address systems, and theatre sound. LEONARD A. EDWARDS— VicePresident, Associated Prudential Theatres, New York, N. Y. — says: “We have used RCA Service continuously since 1929. It has never failed us.” To get the benefits of RCA Service —write: RCA SERVICE COMPANY, INC., Radio Corporation of America, Camden, New Jersey. GET THIS STRAIGHT! OHtY THE ' A mm COUNTS ^ I mmF Regardless of how fine your projection equipment, or how much light your lamps deliver, you cannot hove o good picture without o good screen. Pic¬ tures grow dimmer os screen reflectivity is lost and tests prove that screens outlive their economic usefulness after 9 to 24 months. For the guaranty of o beautiful picture, and faithful color reproduction use the world's finest screens. $uper-^6 white vinyl plastic coated DIFFUSIVE SCREEN ures picture brilliance for every seat.. AAold I fungus-proof. V Super bcalite CRYSTAL BEADED SCREEN Increases picture brilliancy 33%%. Flame-proof. Write for free literature. VOCALITE SCREEN CORPORATION ROOSEVELT, N. Y. CHEWING GUM REMOVER Portable! Electric! Safe! Reasonable! RACHLIN & CO. 2127 WALNUT ST., PHILA., PA. PT-22 PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR February 9, 1949