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EXHIBITOR
9
This Was The Week When ...
Mort Blumenstock, WB vice-president in charge of advertising and publicity; Gil Golden, advertising manager, and Larry Golob, eastern publicity manager, hopped to the coast for conferences on forthcom¬ ing product. . . . U-I set the world pre¬ miere of “Air Cadet” in San Antonio, Tex., for March 14, launching a series of Texas openings. . . . Redbook magazine announced Darryl F. Zanuck and 20thFox as winners of the 1950 annual Silver Movie Award for the production of out¬ standing pictures.
Kans.-Mo. Holds Drive-In Meeting
Kansas City — President Dale Danielson welcomed some 125 theatremen last week to the second annual one-day drive-in meeting of the Kansas-Missouri Theatre Association. Speakers included Jack Hillyer, Jack Braunagel, Elden Harwood, Bill Powell, Bob Walker, Phil Blakey, Ralph Rhoads, Lou Patz, and Finton H. Jones.
Joe Cappo, concession analyst, Theatre Enterprises, Dallas, stated that the conces¬ sion stand is the heart of the drive-in theatre business.
Powell, who is district manager, Phi! Smith drive-in operations, St. Louis area, said new advertising ideas were needed, and urged increased use of television.
Para. Steps Up Shorts Promotion
New York— Paramount has stepped up its short subjects promotion campaign, according to Oscar A. Morgan, general sales manager for short subjects and Paramount News, last week.
He said that additional mailing pieces prepared by the advertising-publicity-ex¬ ploitation department went out to the company’s American and Canadian ex¬ changes. These will be passed on to exhibitors.
20th-Fox, Rep. Declare Div.
New York — Republic and 20th-Fox boards of directors last week declared cash stock dividends.
Announced by 20th-Fox were dividends of $1.12% per share quarterly on prior preferred, a quarterly dividend of $.37% per share on convertible preferred, and $.50 per share quarterly on outstanding com¬ mon, while Republic declared a dividend of 25 cents on preferred stock.
Phonevision Schedule Revealed
Chicago — Features scheduled for the 10th week of Phonevision test transmissions are “Wild Harvest”, “The Little Foxes”, “Back To Bataan”, and “The Reluctant Dragon”, RKO; “Caged Fury” and “Wild Harvest”, Paramount; “Sahara”, “Framed”, and “Texas”, Columbia, and Warners’ “Embraceable You”, it was announced last week.
Loew's Declares On Common
New York — Directors of Loew’s last week declared a quarterly dividend of 37 % cents per share on the company’s common stock.
March 7, 1951