The Exhibitor (1951)

Concession Attraction Sign A new type of attraction sign, offered by National Theatre Supply to spotlight concession stands in both indoor and drive-in theatres, is a three-dimensional, full-color photograph of a pretty girl who seems to actually wink at the customers. Each unit comes complete with shadow box and electric light. Two types of signs are available; one picturing the girl hold¬ ing a box of popcorn and the other show¬ ing her with a cup of beverage. Both signs are available for immediate shipment and may be ordered from any of National Theatre Supply’s branches from coast to coast. Streamlined Chair A beautiful new chair of distinction, the Griggs Starliner Model 34, is currently being introduced to the exhibitors by the Griggs Equipment Company. The new Starliner, with its alleged resil¬ ient seat, padded back, scientifically de¬ signed proportions and contours, is said to achieve genuine comfort and provide complete I'elaxation. It is claimed that the new streamlined chair adds sparkling beauty to the finest auditoriums with its modern lines and smooth castings. A long, extended metal back reportedly gracefully curves to fit the streamlined pattern and the seat, auto¬ matic self-rising, is said to be designed and built for comfort over the full area, not just on the front or in the center. Pocket-Size Flashlight A new pocket-size flashlight, recently placed on the market by the Micro-Lite Company, is said to throw a brilliant beam a block long. It is claimed that special Fresnel-type lens permits the light to spread, thereby giving far greater lighting efficiency. Two full-size, standard pen-light bat¬ teries are allegedly used inside a beautiful and sturdy red plastic case. A metal handle is attached for hanging or sus¬ pending from a wall, button, or belt, ac¬ cording to the manufacturer. Portable Traffic Signal A portable traffic signal, with its own generated power supply and said to be the only known one of its kind in exist¬ ence, is said to be mounted on rubbertired dolly wheels that reportedly enable it to be readily towed to any spot where emergency traffic control is needed, such as at accidents, fires, parades, football games, and drive-in theatres. Standing 90 inches high, the portable signal has a 400-watt Onan electric gen¬ erating plant installed in the base which is said to produce the 110volt current |m k; I pi! Sr 1 necessary t o operate the control and signal. Designed to operate as a conven¬ tional signal light during normal opera¬ tion, the unit can, however, it is claimed, be switched over to such a position that the light will bum red continuously on all four sides. Weatherproof Cluster Lights A new set of weatherproof cluster lights for outdoor protective lighting (such as around drive-ins), recently announced by Stone Manufacturing Company, and de¬ signed to conserve critical aluminum, is said to combine tough aluminum alloys that are precision die-cast under tre¬ mendous pressure to provide greater structural strength with less aluminum by weight than in conventional wiring troughs available for the same purpose. A removable cast aluminum cover plate sealed with a heavy cork gasket allegedly provides quick, easy access to inside wir¬ ing and speeds up installation and the addition of supplementary lampholders as well. It is claimed that each box has six holes tapped V2" IPS to take from one to five standard lampholders for the 150watt, 200-watt and 300-watt outdoor weatherproof reflector bulbs available as standard stock from all major lamp bulb manufacturers. According to the manufacturer, the lights will yield years of faithful service. ( Continued on page PT19) PHYSICAL THEATRE DEPARTMENT of IXHtftlTOR March 7, 1951 PT-8