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Wagner Selects Winners In Yearly Sign Contest
Cash awards in the 1950 Wagner sign photo contest were made at the annual convention of the National Electric Sign Association recently concluded in New York City. The contest has been conducted for several years by Wagner Sign Service, Inc., with franchised sign dealers and the¬ atre equipment firms participating
The purpose of the contest has been to stimulate interest in the correct use of signs and, particularly, changeable copy displays. Photos of installations were judged on reproduction qualities, proper spacing of letters, originality in the de¬ sign of the sign and display panel, use of multiple size letters, illumination, and effectiveness of sales copy.
In the theatre classification, Industrial Electric Co., Inc., New Orleans, took first prize of $400.00 for the photo of the in¬ stallation of Wagner frames, letters and glass at the Saenger, Mobile, Ala. The frames of the sign have openings 21' 1" in height, the highest ever erected. Each face of the sign accommodates 18 rows of letters.
Second prize of $200.00 went to Electri¬ cal Products Consolidated, Denver, for its photo of the Lakewood, Lakewood, Colo.
Third prize of $100.00 was given to B. F. Shearer Co., San Francisco, for a picture of the El Rancho Drive-In, San Jose, Cal., and the fourth prize of $75.00 was awarded to Electrical Products Consolidated, Spo¬ kane, Wash., for a photo of the AutoVue of that city.
There was a tie for the fifth spot with $50.00 going to both Empire Neon Lights, Inc., Rochester, N. Y., for a picture of the Capitol, Steubenville, O., and Long Sign Co., Detroit, for its entry, the United Artists of that city.
A special award of $25.00 was made to
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PHYSICAL THEATRE DEPARTMENT of EXHIBITOR
March 7, 1951
PT-10