The Exhibitor (1951)

EXHIBITOR NT-3 In a recent tieup with jewelry stores, cards like this, showing Dean Martin and Jerry Lewis, stars of Paramount’s “At War With The Army,” were spotted in shop windows in Baltimore, Md., for the recent run of the picture at the Stanley. able for you. See Mr. Vanni (A. J. Vanni, out-of-town zone manager for Warner Theatres) in the back of the rcom.’ ” In the same column, Spruance noted that Judge Morris admitted he didn’t have a television set. In fact, he was rather undecided about the question of to buy or not to buy. “Don’t you get one!” snapped stockholder Frank E. Schoonover, Wilmington artist. Exhibitor correspondent Sholly was invited by the Du Pont Company to a preview of “The Du Pont Story.” . . . Dick Edge, manager, Pike, Claymont, gained publicity showing his theatre and the attraction sign. The picture showed parents blocking traffic in their efforts to secure a traffic light at the theatre intersection, a campaign Edge backed by publicity on the theatre’s screen. Governor Elbert N. Carvel intervened, and ordered the traffic light installed. Joe Conway, who with Bill Wolf, has taken over the Strand, says Strand per¬ sonnel from the previous management are being continued on the job. Conway and Wolf have instituted a policy of art pictures with evening performances only. Herb Wilson is house manager. Thieves stole more than $85 from the A np —Henry L. Sholly Maryland Baltimore A candidate for the City Council presidency is Arthur B. Price, well known in film circles due to his many years as a salesman and exhibitor. Curtis Hildebrandt has become Balti¬ more representative for ELC, succeeding Danny Rosenthal, who has become 20thFox representative. . . . Monogram is being represented by Joe Young, for¬ merly with United Artists. — Jacques Shellman Leonardtown Manager Val Lyons, Glymount, In¬ dian Head, Md., was in conferring with manager Bob Wentworth, St. Mary’s. A “Lucky Night” is being introduced on Thursdays, Lyons said. . . . George Morgan Knight, Jr., Exhibitor corres¬ pondent, believes that his latest song, “Wonderful Girl,” will soon be in the hit class. . . . Mae Hall, Park, Lexington TRADE SCREENINGS Philadelphia MGM (1220 Summer) March 14, 11, “The M-G-M Story”; 15, 11, “Soldiers Three” (Stewart Granger, Walter Pidgeon, David Niven, Greta Gynt) ; 22, 11, “The Painted Hills” (Lassie, Paul Kelly, Bruce Cowling) (Technicolor). RKO (250 North 13th) March 13, 2:30, “Tarzan’s Peril” (Lex Barker, Virginia Huston, George MacReady) ; 20, 2:30, “My Forbidden Past” (Robert Mitchum, Ava Gardner, Melvyn Doug¬ las) ; 21, 10:30, “Saddle Legion” (Tim Holt, Richard Martin, Movita) ; 21, 2:30, “Footlight Varieties” (Jack Paar, Red Buttons, Wendy Waldron). Warners (230 North 13th) March 12, 2:30, “Lullaby Of Broadway” (June Day, Gene Nelson) (Technicolor). Park, Md., continues to lead in the con¬ test to select “Miss Patuxent” in con¬ junction with the Navy Relief Drive. Jars bearing photos of contestants have been placed in the theatre lobby, and each penny placed in the jars counts as a vote. . . . Park aide Windy Hodgdon was certainly happy when his lost wallet was found by assistant manager T. L. Harrison, Jr. . . . Mvs. Ray Trumbule, wife of the Park manager, is looking forward to spring gardening on their estate, “The Ranch.” . . . Progress on the P. E. Gray theatre, Lexington Park, Md., has been slowed up. . . . John D. Bailey’s Hughesville, Hughesville, Md., has new marquee lettering. New Jersey Moorestown The Township Committee passed on final reading an ordinance that will pro¬ hibit commercial amusements on Sun¬ days. Banned are the operation of bowl¬ ing alleys, roller skating rinks, theatres, dance halls, and pool or billiard parlors. The community has one theatre, the Criterion, and a bowling alley. The new ordinance was aimed primarily at the Criterion, which has been open on Sun¬ day despite protests of local church organizations. The penalty for the viola¬ tion of the new ordinance is a $200 fine or 90 days in jail, or both. A petition to hold up passage of the ordinance and Manager Dave Kaplan, Colonial, Atlantic City, reported that this front display for his recent run of Lux Films’ “Bitter Rice” helped considerably in bringing in grosses that were well above average. THEATRE OWNERS AND MANAGER It is IMPORTANT that you send us a copy of your pro¬ gram each week, no later we can best serve you. than Tuesday. In this way, forget to record a booking. Someone, maybe the booker, or perhaps yourself might By sending us a copy of your program, we will be able to check any mistakes. Please continue to wrap and address properly your return advertising so that it can be delivered to the right ex¬ change. IMPORTANT film in the lobby until all your patrons have left after the last show. Don't put your return HIGHWAY EXPRESS LINES, INC. 1638 Third Street, N. E. Washington, D. C. 236 N. 23rd Street Philadelphia 3, Pa. LOcust 4-0100 MEMBER NATIONAL FILM CARRIERS, Inc. March 7, 1951