The Exhibitor (1951)

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EXTRA PROFITS EP-3 HERE'S YOUR LISTING FOR SPRING AND SUMMER Included In This Service Are Leading Companies In The Extra Profits Field Always Ready To Give The Best To Industryites Now is the time when extra profits de¬ partments are sprucing up for the spring and summer season. The list which follows should be of assistance to readers of this department in that connection. Beverages Bowey's, Ine., 401 West Superior Street, Chicago— "Old Style" root beer Canada Dry Ginger Ales, Inc., 100 East 42nd Street, New York— Beverages and dispensers The Coca-Cola Company, 515 Madison Avenue, New York— "Coke" Dad's Root Beer Company, 2800 North Talman Avenue, Chicago— Beverages Green Spot, Inc., 1501 Beverly Boulevard, Los Angeles — Beverage dispensers Charles E. Hires Company, 206 South 24th Street, Philadelphia— Root beer Julep Company, 353 West Grand Avenue, ChicagoRoot beer and fountain syrup Mission Dry Corporation, 5001 South Soto, Los Angeles —Beverages Orange Crush Company, 314 West Superior Street, Chicago— "Orange Drink" O-So-Grape Company, 134 South LaSalle Street, Chi¬ cago— Beverages Pepsi-Cola Company, 3 West 57th Street, New York— Beverages Richardson Corporation, 1069 Lyell Avenue, Rochester, N. Y.— Root beer Seven-Up Company, 1316 Delmar, St. Louis— "SevenUp" Candy Fred W. Amend Company, 8 South Michigan Avenue, Chicago— Big Jells, Cinnamon Imperials, "Chuckles" Walter Baker and Company, Inc., Pierce Square, Dor¬ chester, Mass. Banner Candy Manufacturing Company, 700 Liberty Avenue, Brooklyn, N. Y.— Candy, Jordan almonds, coated licorice Candy Crafters, Inc., Stewart and Union Avenue, Lansdowne — Chewing gum, Licorice "Sweeties" Charms, Inc., 601 Bangs Avenue, Asbury Park, N. J. Chase Candy Company, 4230 Gravois Avenue, St. Louis Dennis Candy Factory, Inc., 793 Monroe Avenue, Rochester, N. Y.— Candy Kisses, Jellies, Pops Henry Heide, Inc., 313 Hudson Street, New York Hershey Chocolate Corporation, Hershey, Pa. Kimbell Candy Company, 6546 West Belmont Avenue, Chicago Life Savers Corporation, Port Chester, N. Y.— Candy, Life Savers Lusk Candy Company, Davenport, la.— Lemon drops McAfee Candy Company, Inc., Macon, Ga. Reed Candy Company, 1245 Fletcher Street, Chicago— Butter Scotch Rolls, Chocolate Rolls, Orange Rolls Thomas D. Richardson Company, Atlantic and I Streets, Philadelphia— Candy mints Joseph A. Riggie Candy Company, 3704 West North Avenue, Chicago— Jordan almonds Rockwood and Company, 88 Washington Avenue, Brooklyn, N. Y. Sweets Company of America, Inc., 1515 Willow Ave., Hoboken, N. J.— Candy-Tootsie, Fudge, Tootsie Rolls New England Confectionary Company, Cambridge 39, Mass.— Mint patties, assorted wafers Mason, Au & Magenheimer, P. O. Box 549, Mineola, L. I.— Gum drops Dairy Drink Cedar Hill Farms, Inc., Cincinnati— Dairy Drink Ideal Dispenser Company, 509 South McClun Street, Bloomington, III.— Dairy drink Milk-O-Mat Corporation, 500 Fifth Avenue, New York —Cup dairy drink Searles Welding and Manufacturing Company, 1310 South 47th Avenue, Cicero, III.— Dairy drink Vendolator Manufacturing Company, P. O. Box 1586, Fresno, Cal.— Cold vendors, bottle milk Drink Dispensers Ajax Corporation of America, 176 West Adams Street, Chicago— Drink dispenser AMP Corporation, 320 North Leonard Avenue, St. Louis— Beverage dispenser Anderson and Wagner, Inc., 8701 South Mettler Street, Los Angeles Carbonaire, Inc., 114 Fern Avenue, San Francisco— Drink dispensing equipment Cole Products Company, 39 South LaSalle Street, Chicago— Beverage vending machine Drincolator Corporation, Youngstown, O. Drink Dispenser Corporation, 203 East 18th Street, New York— Drink-O-Mat beverage dispenser Drink O Mat Corporation, 250 West 57th Street, New York— Beverage dispenser Ex-Cell Products Corporation, 1233 South Wabash Street, Chicago— Automatic beverage dispenser Frigidrink Corporation, 235 East 42nd Street, New York— Drink dispenser agent Green Spot, Inc., 1501 Beverly Boulevard, Los Angeles Hupp Corporation, 1250 West 76th Street, Cleveland— Drink dispenser Knickerbocker Beverage Dispensers, Inc., 454 Sixth Avenue, New York— Drink dispensers Lion Manufacturing Company, 2640 Belmont Avenue, Chicago— Beverage vendors Mighty Midget Manufacturing Corporation, 4215 North 7th Street, Phoenix, Aril.— Drink dispenser Multiplex Faucet Company, 4319-25 Duncan Avenue, St. Louis— Fountain type beverage dispenser National Theatre Supply, 92 Gold Street, New York 7, N. Y. Orange Crush Company, 314 West Superior Street, Chicago— Dispensers Proctor Sales Company, 1918 Washington Avenue, St. Louis— Combination beverage dispenser and storage unit Spacarb, Inc., 311 East 23rd Street, New York Supervend Corporation, 2506 Cedar Springs, Dallas— Vending beverage machine Telecoin Corporation, 12 East 44th Street, New York — Drink dispensers Tol-Pak Company, 416 South 6th Street, St. Louis— Beverage dispenser Vacuum Can Company, 25 South Hoyne Avenue, Chi¬ cago-Portable beverage dispenser Vendo Company, 7400 East 12th Street, Kansas City —Machines, vending, beverage t Have • Crush CARBONATED .BEVERAGE ICE CREAM C#£AM OLD COLONY ZOOT 8££& . . . Above are pictured counter banners illustrating the recent tieup made by the Chicago ice cream division, Borden Company, and the OrangeCRUSH Company, Chicago, and prepared for outlets handling both companies products in the Chicago area. The joint merchandising effort will be concentrated on the summer months. Gum American Chicle Company, Thompson Avenue, Long Island City, N. Y. Bowman Gum, Inc., 4865 Stenton Avenue, Philadelphia William Wrigley, Jr., Company, 410 North Michigan Avenue, Chicago— Package gum Ice Cream Afco, Inc., 432 Alandele Avenue, Los Angeles— Ice cream vendor Arctic Vendor Sales Corporation, Appleton, Wis.— Ice cream vendor Atlas Tool and Manufacturing Company, 5147 Natural Bridge Avenue, St. Louis— Ice cream vendors Badger Vending Machine Company, 710 North Plankinton, Milwaukee— Cup ice cream vendor The Borden Company, 350 Madison Avenue, New York— Ice cream Craig Machine Company, Danvers, Mass.— Ice cream vendor Dresko Machine Corporation, 5629 North Central Avenue, Chicago— Ice cream vendors Eastern Engineering and Sales, Inc., Commercial Trust building, Philadelphia— Kenco ice cream vendor Freeze King Corporation, 2518 West Montrose Avenue, Chicago— Ice cream custard machine Frosti-Server, 1833 Pacific Highway, San Diego, Cal. —Ice cream vendor General Equipment Sales Company, 814 South West Street, Indianapolis, Ind. — Ice cream and custard machine— Sani-Serv soft ice cream freezer Fred Hebei Corporation, 20 North Wacker Drive, Chi¬ cago— Ice cream vendor National Ice Cream Bar Vending Machine Company, 4801 South Western Avenue, Chicago— Ice cream bar vendor Philadelphia Dairy Products Company, Inc., 4th and Poplar Streets, Philadelphia— Aristocrat ice cream Revco Company, Dearfield, Mich.— Cold vendors, ice cream Sweden Freezer Manufacturing Company, Department F-13-PR, Seattle— Ice cream and frozen custard fountain freezer Vendi-Freeze Sales, Chicago— Ice cream bar vendor, candy vendor Juice American Citrus Corporation, 333 North Michigan Avenue, Chicago— Del Juice vendor California Fruit Chimes Company, 325 South Mission Drive, San Gabriel, Cal. Green Spot, Inc., 1501 Beverly Boulevard, los Angeles —Orange juice concentrate and automatic dispensers Hamilton Beach Company, division of Scovill Manu¬ facturing Company, Racine, Wis.— Fresh fruit juice drinks Juice Bar Corporation, 270 Madison Avenue, New York— Juice dispenser Metal Products Company, 1135 Third Street, Oakland, Cal.— Can juice vendor Snively Vending and Sales Company, Winter Haven, Fla.— Cup juice vendor Paper Cups Dixie Cup Company, 24th and Dixie Avenue, Easton, Pa.— Cups, paper, drinking Lily-Tulip Cup Corporation, Chanin building, 122 East 42nd Street, New York— Paper cups (Continued on next page ) EXTRA PROFITS Vol. 6, No. 1 April 11, 1951 EXTRA PROFITS appears every fourth Wednesday as a regular special feature department of EXHIBITOR, and is devoted exclusively to the design, construction, maintenance, management, and exploitation of the¬ atre vending equipment, vendable items, and other profit producing adjuncts for efficient theatre opera¬ tion. For further information, address EXHIBITOR, published weekly by Jay Emanuel Publications, Inc. Publishing office: 246-48 N. Clarion St„ Philadelphia 7, Pennsylvania. New York Office: 1600 droadway. New York 19. West Coast Representative: Paul Manning, 923 Alandele Avenue, Los Angeles 36, California. Editorial consultant: W. B. "Bill" England. Advisory boards— Composed of executives and heads of the conces¬ sions and vending departments of theatre circuits: Leslie R. Schwartz, Andrews, Inc., New York; Bayard M. Grant, Durwood Theatres, Kansas City; C._ Dale Fox, Fox Wisconsin Amusement Corporation, Milwaukee; Frank C. Bickerstaff, Georgia Theatre Com¬ pany, Atlanta; William O'Donnell, Interstate Circuit, Dallas; Raymond Willie, Interstate Theatres, Dallas; Harold F. Chesler, Theatre Cooperative Candy Com¬ pany, Salt Lake City; Miss Marie Frye, Tri-State The¬ atre Corporation, Des Moines; Louisa Bramblett, WilKin Theatre Supply, Inc., Atlanta; Van Myers, W»metco Theatres, Miami, Fla.; J. J, Fitzgsbboiw, Jr., Theatre Confections, Ltd,, Toronto, Canada. Composed of manufacturers, concessionaires, and other leaders in the candy, popcorn, and allied Balds: A. F. Rathbun, Fred W. Amend Company, Chicago; Richard C. Fowler, The Coca-Cola Company, Now York; Marvin Spitz, American Royal Gandies Ine., Los Angeles; Vincent O'Brien, Armstrong Pop¬ corn Company, Lok# View, la.; Charles ©. M-snley, Manley, Ine., Kansas City; W. B. Riley, Brock Cw.tdy Company, Chattanooga, Torn*.; Joseph Blwtsienthaij Blumenthal Brothers, Philadelphia; i, M. Shaw Sss sltfe Brothers, Inc., Poughkeepsie, N. V.; C M. Said, Phail Chocolate Company, Oswepo, M. Y. April 11, 1951 EXHIBITOR