The Exhibitor (1951)

EP-4 EXTRA PROFITS Attractive and compact is this chewing gum display stand recently designed by the William Wrigley, Jr. Company, Chicago, for use on candy counters and available to theatres. Of a light blonde finished plastic, the stand is 14 inches high and 11 inches wide, yet is large enough to hold an ample gum supply. Movie Digest Making Bow In Theatres _ NEWARK, N. J. — It was learned last fortnight that the Confection Cabinet Corporation will launch on April 18 a new bi-weekly magazine, Movie Digest, to be sold exclusively in some 1,500 theatres for 10 cents. The publi¬ cation will be pocket size. Special dis¬ play racks for use on confection count¬ ers and other assessories are to be issued. ( Continued from preceding page ) Popcorn American Popcorn Company, Sioux City, la.— Popcorn vending equipment, raw popcorn Auto-Vend, Inc., P. O. Box 5998, Dallas— Popcorn vending machines Bonanza, Inc., 2980 West Pico Boulevard, Los Angeles — Popcorn vending machines C. Cretors and Company, 630 West Cermak Road, Chicago— Popcorn equipment, vending Manley, Inc., 1920 Wyandotte Street, Kansas CityVending equipment and popcorn machines National Theatre Supply, 92 Gold Street, New York 7, N. Y. Star Manufacturing Company, 6300 St. Louis Avenue, St. Louis— Popcorn machines Popcorn Bags Rex Paper Products Company, 95-109 Onderdonk Avenue, Brooklyn 6, N. Y.— Glassine, parchment, laminated, waxed, and foil bags Popcorn Oils Best Foods, Inc., 1 East 43rd Street, New York C. F. Simonin and Sons, Belgrade and Tioga Streets, Philadelphia— Popsit Plus, oils Soda Fountains and Bars Anderson and Wagner, Inc., 8701 South Mettler Street, Los Angeles— "Everfrost” soda bar Drincolator Corporation, 342 Madison Avenue, New York— Soda fountains Helmco-Lacy, Inc., 1215 West Fullerton Avenue, Chi¬ cago— Soda fountain equipment Hudson Soda Fountain and Refrigeration Company, Arlington, N. J.— Soda fountains The Liquid Carbonic Corporation, 3110 South Keczie Avenue, Chicago— Liquid soda fountains Soft Drink (Bottle) Vendors Hydro-Silica Corporation, Flora Dale, Pa.— Cold ven¬ dors, bottle Kalva Vendors, 605 West Washington Street, Chicago —Cold Vendors, bottle Kold Hold Refrigeration Company, 3327 West Wash¬ ington Street, Los Angeles— Cold vendors, bottle S and S Products Company, P. O. Box 1047, Lima, Ohio— Cold vendor, bottle Weber Showcase and Fixture Company, Inc., 5700 Avalon Boulevard, Los Angeles— Cold vendor, bottle Westinghouse Electric Corporation, Syracuse, N. Y.— Soft drink (bottle, cup) Soft Drink (Cup) Vendors Beverage Dispensers, Inc., 89 Walnut Street, Mont¬ clair, N. J.— Cold vendors, cup C. G. Bradley and Son, 431 North Franklin Street, Syracuse, N. Y.— Cup beverage vending machines Interstate Aircraft and Engineering Corporation, El Segundo, Cal.— Cold vendor, cup Spacarb, Inc., 311 East 23rd Street, New York— Cold vendors, cup (automatic) John W. Young Foundation, 29 Fairway Drive, Bar¬ rington, R. I.— Hydro-Jet cup vending machine Syrups Tropical Fruit Drinks Company, 40 Hudson Street, New York— Syrups and dispenser Vess Beverage Company, 1118 Arcade building, 812 Olive Street, St. Louis— "Vess Cola" syrup Vending Machines Automatic Syrup Company, 46-07 Vernon Boulevard, Long Island City, N. Y.— Vending machines Bally Manufacturing Company, 2640 West Belmont Avenue, Chicago— Vending machines C-8 Laboratories, New Bedford, Mass.— "Electro" vending machine Hills Automatic Merchandising Company, 21-30 44th Road, Long Island City, L. I.— Vending machine manufacturing Miscellaneous Acton Manufacturing Company, 605 South Summit Street, Arkansas City, Kans.— Refreshment vending cart, portable coolers Alden Frozen Foods, Inc., 203 Wabash Avenue, Chi¬ cago-Frozen cholocate banana bar Atlas Body Corporation, 4150 East Thompson Street, Philadelphia— ABC Vendmobile, steamer grill for hot dogs, heats popcorn, insulated section for ice cream Mills Industries, Inc., 4100 Fullerton Avenue, Chicago— Candy bar machine, cigarette machine, cold ven¬ dors, scales, bottle National Theatre Supply, 92 Gold Street, New York 7, N. Y. The Values Of Popcorn NAPM Bulletin Boosts Its Advantages (In a recent bulletin of the National Association of Popcorn Manufacturers, the advantages of popcorn were summarized. —Ed.) There is probably no food used by the people of the United States which is as universally liked and used as popcorn. A survey conducted over a 10-year period covering thousands of persons shows that practically everybody from every walk of life likes popcorn. Yet, in spite of its tre¬ mendous popularity, few people are aware of popcorn’s great food value. The first requirement of any essential food is that it be high in caloric value. Few people know that one pound of popcorn contains approximately twice as much food energy units as one pound of round steak; two and one-half times as many as one pound of eggs, six times as many units as one pound of milk. Sanitex Company, 14182 Meyers Road, Detroit— San¬ itary napkin machine, napkins, Latex machine Squirrel Brand Company, 10-12 Boardman Street, Cambridge, Mass.— Salted peanuts Sportservice Corporation, 703 Main Street, BuffaloRefreshment service Speed-Scoop, 109 Thorton Avenue, San Francisco 24, Cal.— Popcorn scoop According to the U. S. Department of Agriculture’s circular 579, popcorn has more food energy units than all these foods: all cooked fish and meats (ex¬ cept very fat meats) , all vegetables and fruits, all bread and cakes, all varieties of cheese (except Swiss), or all table beverages. According to U. S. Department of Agriculture’s bulletin 549 on the approxi¬ mate composition of American food mater¬ ials, popcorn has higher food energy value than 1123 of the 1281 edible foods that are known today. Of the 158 items shown as edible foods as having more heat energy units than popcorn, 22 are nuts, five are oils and fats, eight are sugar products, and 82 are meats. When meats are cooked, however, all but the very fat meats have less food energy value than popcorn. Therefore, popcorn actually has more food value than 1205 of these foods, more en¬ ergy units than 96 per cent of all of them. In addition, popcorn supplies needed pro¬ teins in our diet. When one compares the protein content of other foods with pop¬ corn’s 11.4 per cent one will find that it tops them all. For example white bread, 8.5 per cent, candies, 2 to 4 per cent; crackers, 7 to 10 per cent; milk, 3.5 per cent; ice cream, 3.9 per cent; oatmeal, 3.2 per cent; wheat flakes, 10.4 per cent; soups, 4.1 per cent. D. F. "Doc" Hembree, left, manager, 31 Drive-In, near Cullman, Ala., is seen in the concessions department of his theatre, while at right, R. B. Hauss and J. E. Aaron, partners in the Skyway Drive-in, near Anniston, Ala., are pictured making an inspection of their concessions department. EXHIBITOR April 11, 1951