The Exhibitor (1951)

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Experience Proves: Chewing Gum Will Add to Their Enjoyment of Your Theatre Paramount Theatre, Miami, Fla.,, gets extra profits from display of wellknown brands of gum. Rivoli Theatre, New York City, displays chewing gum for convenience of patrons and extra revenue. You build good will and extra profits by selling and displaying popular brands of chewing gum Yes, many of your patrons get extra enjoyment from a movie when they chew gum. Chewing helps them relax and puts them in a better frame of mind. By dis¬ playing popular brands of gum you help your patrons get the fullest pleasure from their visit to your theatre. Increase your revenue and good will by displaying Wrigley’s Spearmint, Double¬ mint, “Juicy Fruit” Gum, and other welladvertised, fast-selling brands. Your patrons will appreciate this service, and you will be surprised at the amount of extra business you do. AF-16