The Exhibitor (1951)

EP-8 EXTRA PROFITS PROFIT ITEMS Of special interest to theatremen are new developments in the field \ offer¬ ing possibilities of extra sates oppor¬ tunities to alert showmen-tradesters This is the method used for filling cups from the Sport-Kater, a portable Fiberglas-insulated bev¬ erage dispenser recently introduced by the Kneisley Electric Company, Toledo, O. The cup is pressed against the filling mechanism concealed under the tank of the unit, and exactly six ounces of the beverage are released automatically in cup. Candy's Role Convention Theme Chicago — Candy’s role in the national mobilization program will be the theme of NCA’s 68th convention and 25th confec¬ tionery industries exposition, June 3-7, at the Hotel Stevens, it was revealed recently. In an official announcement to NCA for members regarding convention plans, Victor H. Gies, Mars, Inc., general conven¬ tion chairman, stated, “This year, 1S51, is one of the most crucial in the history of our country.” Four business sessions and two luncheon meetings will feature government rela¬ tions, including price and wage con¬ trols, availability of ingredients, candy procurement, sales and merchandising, production techniques, technological de¬ velopment, employer-employe relations, and national and international affairs affecting candy, according to plans devel OUTDOOR REFRESHMENT, SERVICE from Coast to Coast 'er % Century Refreshment Service for DRIVE IN THEATRES SPORTSERVICE CORP. PJohc SPORTSERVICE BLDG. • BUFFALO, N. Y. WA. 2506 Portable Dispenser The Sport-Kater, a portable hot-or-cold beverage dispenser suitable for drive-in use, recently was announced by the Kneisley Electric Company, Toledo, O. The unit is of lightweight aluminum, with a stainless steel beverage tank and valve. The Fiberglas insulation, three inches thick in the base and one-quarter inch thick in the side walls, helps main¬ tain constant temperatures, according to the company. Kneisley Electric Company describes the unit as weighing 40 pounds filled and 12 pounds empty. Two attached receptacles, one on each side, accommo¬ date about 140 cold-drink cups or about 80 hot-drink containers. When filled to its three-and-a-half-gallon capacity, the Sport-Kater will dispense about 74 exactly measured six-ounce servings, it is claimed. oped by Frank K. Gleason, E. J. Brach and Sons, convention program chairman, and his 10-man committee. Orange-CRUSH Appoints Two Chicago — As an added effort to render greater service to better customers of the Orange-CRUSH Company, R. M. Horsey, executive vice-president, has made two important staff changes in the sales or¬ ganization of the bottling division. J. V. Fort has been named assistant sales manager, and Alden Fork has been appointed assistant to the sales manager. At the recent Brussels Industrial Fair, American Ambassador Murphy samples popcorn from a machine made by Star Manufacturing Company, St. Louis, and distributed in Belgium and Luxem¬ bourg by the American Soda Fountain Supply Company, whose sales manager, A. V. Britton, is at left. Star Manufacturing Company was awarded the Gold Medal and the 21st Salon Diploma for outstanding merit of its equipment. Cole Buys Coin Changer Chicago — Albert Cole, president, Cole Products Corporation, Chicago, recently announced that his stockholders had approved the outright purchase of the American Coin Changer Corporation, Boston. The entire engineering staff has also been retained, and headquarters are being transferred to Chicago. Cole manufactures the Cole-Spa threeflavor beverage cup dispenser, and pio¬ neered the use of automatic coin changers on cup dispensers for soft drinks, soups, and hot chocolate. The company will operate as a division of Cole Products under the name of the American Coin Changer Company, with headquarters at 210 South Clinton Street. Hershey Corporation Honored Hershey, Pa. — The Hershey Chocolate Corporation recently received a citation for the excellence of its products from the Maurice C. Dreicer Testing Bureau. Two recent innovations are pictured at the Eatontown Drive-In, Eatontown, N. J., one of the newest of the six outdoor situations operated by Walter Reade Theatres. In-car heaters are shown on the junction pole below the speaker racks, while an attendant serves patrons from a new refreshment dispensing cart. The cart contains both refrigeration and heating units, enabling the attendant to serve cold drinks and ice cream, as well as hot dogs and hot popcorn, promoting greater sales. EXHIBITOR April 11, 1951