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Lester Wurtele, Columbia branch man¬ ager in Philadelphia, is seen recently presenting flowers to Patricia Medina upon her arrival to make personal appearances for the opening of “Valen¬ tino,” as actor Anthony Dexter looks on.
JVKWS OF THK
Philadelphia
Crosstown
The Stanley Company of America sold the Vernon to the Rudomar Realty Com¬ pany for $252,000. Included in the sale is an adjoining parking lot in the rear. The buyer will convert the property into stores and offices. The Vernon was origi¬ nally built in 1910, and was for years known as the Germantown.
Dick Pitts, COMPO editorial director, will be the principal speaker at the an¬ nual spring luncheon of the Philadelphia Motion Picture Preview Group at the Warwick Hotel on May 3.
20th-Fox’s “I Can Get It For You Wholesale” was given a sneak preview at the Fox.
VSne Street
Columbus Stamper, veteran exhibitor, is still confined to Shore Memorial Hos¬ pital, room 316, Somers Point, N. J., following his accident, and will be there for a few more weeks. Cards sent to him would certainly be appreciated.
Herman Margies reached Miami Beach, Fla., on his southern jaunt. . . . Milt Young, Columbia exploiteer, in Minne¬ apolis, postcarded that Bill Brooker joined him in sending greetings.
Morgan Hudgins, travelling MGM am¬ bassador for “Quo Vadis,” was in at MGM to discuss the background of the picture before an invited group, winding up with a showing of slides highlighting the spectacle. Richard Mayers, MGM publicist, extended the invitations. Hud¬ gins, who worked as a unit publicist during the filming, held the attention of his listeners throughout.
I '
Booking for the Reading Drive-In and Mt. Penn Drive-In is now being handled by Fabian Theatres.
333 5. BROAD STREET, PHILADELPHIA 7, PA
.
r Operators ^ of Major Park Concessions
Berio is now operating all food concessions at the mammoth . Cleveland Stadium — added , proof of Berio's greater effectiveness.
A. Berio applies to YOUR operation new ideas developed in ANY Berio concession!
B. Berio sales help is trained and supervised by experts.
C. Berio systems carefully control stock and cash.
BERLO MERCHANDISING METHODS ARE TODAY DELIVERING THE HIGHEST PER-CAPITA SALES IN THE AMUSEMENT BUSINESS.
★
WE CAN PROVE OUR STORY IN 10 MINUTES. Write or Phone —
April 11, 1951
PHILA.-WASH.