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EXHIBITOR
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New York City
Crosstown
David Weinstock, president, Raybond Theatres, and Harry Schooler, Metro¬ politan Passbook Plan, announced that the Raybond houses had signed to be¬ come associated with the pass book plan. The Raybond houses, the Rosedale and Globe, Bronx; Mayfair, Earle, and Strand, Queens; Colony and Rogers, Brooklyn; State, Paterson, N. J., and the Rialto, Newark, N. J., will be repre¬ sented in the pass book by five passes, good for one admission each and any day or night of the week, including Sat¬ urdays, Sundays, and holidays.
Harry Goldstone, Famous Pictures exchange, closed a deal with Jack Berkson, president, Screencraft Pictures, Inc., whereby Goldstone becomes the local franchise holder for three Richard Arlen action pictures. . . . “Kon-Tiki” will be given a gala, full-dress premiere on April 2 at the Sutton under the spon¬ sorship of the American Seamen’s Friend Society. . . . Robert S. Wolff, managing director for the United Kingdom, RKO Radio Pictures, Ltd., sailed for England.
The Avon, Newark, N. J., closed. . . . The Hudson closed. . . . S. Showplace, Inc., is the new operator of the Hopkinson, Brooklyn. . . . The Playhouse, Bellrose, L. I., now buys and books through the Liggett-Florin Booking Service.
E. C. Grainger, Shea Theatrical Enter¬ prises, is enjoying a month’s respite under that Florida sun.
Loew’s Theatres announced the follow¬ ing promotions on the New York cir¬ cuit: Joseph McCoy, former assistant, Victoria, becomes acting manager, Loew’s 116th Street. Robert Camman has been promoted from assistant, Para¬ dise, to acting manager, Loew’s Kameo, succeeding Mrs. Dorothy Solomon, who has been transferred to Loew’s 46th Street as manager. Edward Schwartz has been transferred from the 116th Street to Loew’s Broadway as manager, succeeding Miss Helen Lupo, who will go to the Sheridan. Morris Tanney, man¬ ager, Loew’s 46th Street, is transferred to the Alpine. Douglas Helgeson, man¬ ager, Sheridan, has resigned, and is moving to California.
Emanuel D. Silverstone, vice-presi¬ dent, 20th Century-Fox International and Inter-America Corporations returned after completing a six-week trip abroad.
David Diamond, producer of Allied Artists’ “I Was An American Spy,” sailed for London where he will produce “Women of Britain.”
Jane Russell, accompanied by Perry Lieber, studio publicity director, RKO,
Crowds throng New York’s Strand after the recent bow of WB’s “Storm Warning.”
arrived from Hollywood on publicity in connection with “His Kind of Woman” as did Margaret Sheridan on behalf of “The Thing.” Miss Sheridan was accom¬ panied by “Scoop” Conlon, publicity director, Winchester Pictures.
Irving Shapiro, president, Standard Television Corporation, left for Europe for the purpose of acquiring additional pictures for Standard. Before leaving he made an arrangement with Unity Television Corporation to book Stan¬ dard’s pictures through the newly or¬ ganized central booking offices of Unity.
John K. Hilliard, chief engineer, Altec Lansing Corporation, arrived from Hollywood.
H. M. Richey, assistant to MGM’s William F. Rodgers, returned from a Florida vacation. . . . Morgan Hudgins, MGM’s studio publicity department, ar¬ rived from the coast to start the first of a six-week tour of 32 cities in connection with “Quo Vadis.”
Mrs. Sylvia Wilder, wife of Leo Wil¬ der, Warners’ home office publicity de¬ partment, gave birth to a seven pound, five ounce boy at the French Hospital. The boy, second for the Wilders, will be named Robert Michael.
Long Island University revealed that the Brooklyn Paramount, which it re¬ cently purchased, will be converted into a 4,000 seat gym-arena. United Para¬ mount Theatres has a lease on the the¬ atre, which has nine years to go. LIU,
Free beans and potato chips were pro¬ moted recently by S. L. Sorkin, RKO Keith’s, Syracuse, and given to patrons in the lobby as exploitation for Para¬ mount’s “At War With The Army.”
however, will occupy the building part of the premises this fall.
Century Circuit’s Queens, Queens Vil¬ lage, offered free lunch, free admission, theatre-video telecast of the Kefauver crime investigation hearings, and an in¬ vitation from Century Theatres to pa¬ trons to watch the feature attraction as guests of the management. The Marine, Brooklyn, provided all but free lunch for more than 1000 persons who entered the theatre to watch the televised hear¬ ings. Manager Walter McEachern re¬ ported that concessions sales were ex¬ tremely low because the audience was too absorbed in the telecast to take time out for refreshments. At the Fabians Fox, manager Lou Levy reported “very good results” from the crime hearings, telecast only from 11 a.m. to 12. Levy said he polled the audience over the p.a. system to determine their preference as to the feature or the telecast. The fea¬ ture was shown in deference to about 10 per cent in favor of it. Edited excerpts of the investigation also were shown at the Paramount.
Yesterday (March 27) AM PA was to have been hosted by The New York Herald Tribune. Publisher execs of the New York daily, acknowledging the role AMPA has played in industry pub¬ licity and advertising affairs, invited the entire membership to be its guests at a cocktail party from 5 to 6:30 p.m., after which there was to be a tour through the entire plant of the news¬ paper. All members were urged by AMPA President Harry K. McWilliams to take advantage of the opportunity.
Irving Birnbaum, Andrew Hamman, Sal Lanza, and Phil Solomon, Warner home office employees. New York City, left to right, recently donated blood to the American Red Cross for the armed forces.
March 28, 1951
NEW YORK