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REPUBLIC PRESIDENT HERBERT J. YATES IS HONORED IN LONDON AT AN INFORMAL LUNCHEON OF THE KINEMATOGRAPH RENTERS SOCIETY.
"Republic Week Scores In England
A President And Screen Stars Helped Make A Foreign Visit A Memorable One
Yates, left, discusses industry matters with Major R. Baker, an executive of Ealing Studios.
THE recent “Republic Week” in Eng¬ land, occasioned by the opening of Republic House, new distribution center for Great Britain and Eire; the London premiere of Republic’s “Rio Grande” at the Carlton, and the visits of President Herbert J. Yates, John Wayne, and Forrest Tucker again spotlighted the importance of the overseas market, and proved that showmanship brings results everywhere.
Many publicity and promotion angles were highlighted in the program drawn up by C. Bruce Newberry, British manag¬ ing director of the company, and Gerald Femback, publicity head, working in co¬ operation with Richard W. Altschuler, president, Republic International, and William Saal, Yates’ executive assistant.
Enthusiastic crowds assembled in Lon¬ don’s Soho Square to watch the tape-cutting ceremonies at the entrance of Republic House. Later in the week, vast crowds
were on hand to catch a glimpse of the stars and industry notables as they arrived at the Carlton for the “Rio Grande” premiere.
A continuous round of cocktail parties, receptions, and luncheons brought the visitors from America in contact with top British theatremen and distribution representatives, while scores of public appearances of the group paid additional dividends in promotion and goodwill.
Wayne visited managers of London suburban theatres, and was greeted by cheering fans in each situation.
Yates was guest of honor at an official luncheon at Mansion House, home of the Lord Mayor of London, after which he was joined by Wayne and Tucker for a call on Ambassador Walter S. Gifford at the American Embassy.
A Republic sales convention was held at Republic House to conclude a record showmanship week for the company.
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