The Exhibitor (Jun-Oct 1939)

"The Hardys Ride High” New Rochelle, New York In conjunction with the Rotary Club, Jim Grady, manager, Loew’s New Rochelle and Teddy Arnow, Loew’s publicity department presented a silver plaque to the "typical Amer¬ ican Family’’ of that city. Plaque was the gift of the Hardy Family of Hollywood, and was signed with the engraved signatures of Mickey Rooney, Lewis Stone, Fay Holden and Cecilia Parker. Arthur Treacher, made the presentation on behalf of the Hardys. More than 200 well-known people of New Rochelle were present at the dinner at which the pre¬ sentation took place. It came the night before "The Hardys Ride High” opened at Loew’s New Rochelle. "Juarez” Syracuse, New York Manager Harry Unterfort, RKO-Schine-Keith’s promoted truck from local distributors, which through co-operation of florist was converted into replica of the Carlotta Gardens of Mexico. Truck carried two 10 foot banners, giving picture, the¬ atre and play dates. Youth dressed in Mexican costume toured the city on this truck, strumming guitar and singing Mexican songs. Highlights in Selling Shorts "Smooth Approach” Gloversville, New York Taking advantage of the opening of the golf¬ ing season, Frank Boucher, manager, Glove, put on a bang-up campaign for "Smooth Approach.” Boucher had letters read at all golf clubs in the area and secured bulletin board notices at the two biggest, Pine Brook and Sacandaga, telling about the advent of the golfing short. For the open¬ ing afternoon of the picture, he staged a "Golfers’ Matinee” to which he invited all pros and golf club officers. The chief feature was a talk by Doug Turnesa, pro, Pine Brook club, and one of the seven noted Turnesa brothers, who appeared in a short of their own. Turnesa discussed the picture, told the things to watch for in it, brought out its good points, and really highlighted it before it was screened. In addition, Boucher secured a window in Martin and Naylor’s department store, ballyhooing "Smooth Approach” and proclaiming "that smooth ap¬ proach to fashionable summer togs” was through selections made at the store. ADVANCE SHOTS Netv Pictures Tersely Cited Received too late to be included in last week’s Blue Section were reviews of the following sub¬ jects. These Advance Shots are given pending complete Six-Point Reviews next week. Features INSIDE INFORMATION (Universal)— Dick Foran, June Lang, Harry Carey, Mary Carlisle. 62m. Twin biller has Dick Foran as the cocky rookie cop who eventually gets his man, with the whole thing a lower bracket offering. IT COULD HAPPEN TO YOU (20th Cen¬ tury-Fox) — Gloria Stuart, Stuart Erwin, Ray Walburn. 72m. Pleasant dualler starts as a comedy and takes a melodramatic murder slant. MAISIE (Metro) — Robert Young, Ann Sothern, Ruth Hussey, Ian Hunter, Cliff Edwards. 74m. Definitely under the better Metro stand¬ ard, this introduces Ann Sothern as Maisie, brings in a suicide and murder trial, with the whole thing of dual rating. THE OPPENHEIM FAMILY (Amkino)— V. P. Balashov, I. M. Tolchanov, I. V. Voitsik, N. S. Plotnikov. 87m. This is an exploitable picture THE EXHIBITOR 18a from Russia, deserves playing time, dealing as it does with conditions in Nazi Germany. 6,000 ENEMIES (Metro-Goldwyn-Mayer) — Walter Pidgeon, Rita Johnson, Paul Kelly, Nat Pendleton, Harold Huber, Grant Mitchell. 62m. A district attorney, after sending plenty to the pen, is framed and sent there to face "6,000 enemies.” SOS— TIDAL WAVE (Republic)*— Ralph Byrd, George Barbier, Kay Sutton, Frank Jenks, Marc Lawrence, Dorothy Lee. 60m. The radio hero turns telecaster, and Republic attempts to destroy New York with a tidal wave, to make this a good action meller. TARZAN FINDS A SON (Metro) — Johnny Weismuller, Maureen O’Sullivan, John Sheffield, Ian Hunter. 80m. Best of the Tarzans. THEY ASKED FOR IT (Universal)— Wil¬ liam Lundigan, Joy Hodges, Michael Whalen. 61m. Time-killer is a low bracket dualler, pleasant nevertheless, a tale of a small-town editor who craves excitement and gets mixed up in a real killing after he tries to arrange a phony one. THREE TEXAS STEERS (Republic)— John Wayne, Ray Corrigan, Max Terhune, Carole Landis, Ralph Graves, Roscoe Ates, Collette Lyons. 5 6m. The Three Mesquiteers save circusowner Carole Landis’ ranch from the machina¬ tions of business manager Ralph Graves. Shorts BAER, MAX, VS. LOU NOVA FIGHT PIC¬ TURES (Banner Pictures). 15m. Latest fisticuff¬ ing presented entirely in normal speed, with the referee stopping the bout after one minute, 21 second of the 11th round. Photography is quite good. DONALD’S PENGUIN (RKO-Disney) . 8m. Donald gets a gift from "Admiral Bird,” with the usual results. THE POINTER (RKO-Disney). 8m. Mickey attempts to make a hunting dog out of Pluto. SERVICE IN SUBMARINES (U. S. Navy). 10m. An excellent study of the U. S. Naval Base, New London, Connecticut, and the training of men for the submarine service, it is particularly timely in the light of the U. S. S. Squalus. “Porky and the Lone Ranger” The Best One Reel Black and White Cartoon of 1939 Me Too . . . PORKY! June 7, 1939