The Exhibitor (Jun-Oct 1939)

Record Details:

Title:
The Exhibitor
Date:
Jun-Oct 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Jun 1939-Oct 1939) New England Edition
Leaf #:
000310
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
March 21, 2024
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The A.B.C. of Circulation: How much? Where? How Secured? TO knowing advertisers, an A.B.C. paper means a publication whose advertising value can be authentically gauged through audited circulation reports . . . complete, concise A.B.C. reports. Issued at regular intervals by auditors controlled and paid by the Audit Bureau of Circulations, A.B.C. reports reveal and analyze NET PAID CIRCULATION — the true measure of advertising value. A.B.C. reports answer the three vital circulation questions: how much is there? Where is it? How was it secured? Before you buy space in this or any other publication, do two things. Make sure the publication is an A.B.C. member. (Space bought in a publica¬ tion not a member of A.B.C. is at best a speculation.) Then, study the A.B.C. report. See how the extent and nature of the circulation meet your require¬ ments. Now, you can buy — knowing that you are making a sound adver¬ tising investment. We will be glad to send you a copy of our latest A.B.C. report. It gives you the facts about the circulation you buy in this paper. The EXHIBITOR A.B.C. = Audit Bureau of Circulations = FACTS as a yardstick of advertising value "S